Rascasse Audience Intelligence

The Original Pancake House Target Market in United States

A data profile of the people who buy, follow and care about The Original Pancake House in United States — modelled from more than twelve digital signal sources. The Original Pancake House has an estimated audience of 1,995,901 people in United States.

#69among Restaurants in United States#1450among Brand in United States#863in Food & Beverages

The average The Original Pancake House fan in United States is 40.2 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include FedEx, Subway, Pinterest, with strongest over-indexing on FedEx (4.04× the country average).

Demographically, the The Original Pancake House audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Original Pancake House fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Original Pancake House profile in United States.

Audience size
2M
in United States
Gender
69.7%♀
30.3% male
Age
40.2
average years
Country rank
#14260
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Original Pancake House

69.7% are female, 30.3% are male, average age 40.2.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for The Original Pancake House audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.2
Estimated audience size1,995,901
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the The Original Pancake House audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3923%
40-4926%
50+17%
Fig. 04

Worldwide distribution

99.8%

of the worldwide The Original Pancake House audience comes from United States.

Worldwide audience distribution share by country for The Original Pancake House
CountryShare
United States99.8%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Original Pancake House audience in United States is strongest.

Fig. 05

Top regions by affinity

The Original Pancake House customers by region in United States
#RegionReachAffinity×
01Minnesota~200K6.88×
02Oregon~100K4.60×
03Illinois~300K3.99×
04Utah~60K3.49×
05Washington~100K3.15×
06Ohio~200K2.73×
07Maryland~70K2.22×
08Hawaii~20K2.12×
09Michigan~90K1.81×
10Missouri~50K1.57×
11Colorado~50K1.53×
12Texas~300K1.50×
13South Dakota~7K1.49×
14New Jersey~70K1.36×
15Indiana~40K1.23×
16California~200K1.16×
17Nevada~20K1.14×
18Florida~100K1.10×
19Alabama~30K0.93×
20Wisconsin~30K0.91×
21New York~90K0.82×
22Washington, District of Columbia~5K0.79×
23Vermont~3K0.75×
24Alaska~3K0.73×
25Georgia~40K0.70×
26Maine~4K0.64×
27Rhode Island~4K0.63×
28New Hampshire~5K0.59×
29Montana~3K0.58×
30Delaware~3K0.55×
31North Dakota~2K0.54×
32West Virginia~4K0.48×
33South Carolina~10K0.47×
34Mississippi~7K0.46×
35Idaho~5K0.46×
36Connecticut~9K0.45×
37New Mexico~4K0.45×
38Pennsylvania~30K0.44×
39Virginia~20K0.42×
40North Carolina~20K0.40×
41Arkansas~6K0.38×
42Nebraska~4K0.36×
43Louisiana~8K0.34×
44Kansas~5K0.34×
45Kentucky~8K0.33×
46Oklahoma~7K0.32×
47Iowa~5K0.31×
48Arizona~9K0.23×
49Tennessee~8K0.22×
50Massachusetts~8K0.20×
Fig. 06

Affinity by region

Affinity by region — The Original Pancake House, United States
0.20×1.00×6.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Original Pancake House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Original Pancake House audience
#·InterestCategoryAffinity×
01Garden centreHome & Garden5.21×
02Mineral waterFood & Beverages4.38×
03QVCMovies & TV4.25×
04Weather forecastingHome & Garden4.24×
05Non-alcoholic beverageFood & Beverages4.14×
06FedExBusiness & Career4.04×
07Microwave ovenHome & Garden3.58×
08Fast casual restaurantsFood & Beverages3.05×
09Renewable energyBusiness & Career3.01×
10SubwayFood & Beverages2.94×
11Discount storesShopping2.87×
12Pizza HutFood & Beverages2.37×
13McDonald'sFood & Beverages2.33×
14Mortgage loansBusiness & Career2.22×
15PinterestInternet & Social Media2.16×
16Shopping mallsShopping2.14×
17Trader Joe'sShopping1.92×
18AirbnbTravel & Leisure1.82×
19BarbecueFood & Beverages1.81×
20StarbucksFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Original Pancake House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Original Pancake House audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.86×
Convenience OrientationPREMIUM2.61×
Price SensitivityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Original Pancake House audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.55×
Luxury OrientationPREMIUM0.63×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Original Pancake House's target market in United States?

The Original Pancake House's target market in United States covers an estimated 1,995,901 people, concentrated in Illinois and Texas.

02

What is the gender split and age of The Original Pancake House customers?

69.7% of the The Original Pancake House audience are female, 30.3% are male, with an average age of 40.2 years.

03

Which brands do The Original Pancake House fans like most?

The Original Pancake House fans show strongest brand affinity for FedEx (4.04×), Subway (2.94×), and Pinterest (2.16×) over the country average.

04

Where do The Original Pancake House fans live in United States?

The Original Pancake House fans in United States are most concentrated in Illinois (reach ~300K), Texas (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Original Pancake House fans also like?

Beyond The Original Pancake House itself, the audience over-indexes on Subway (2.94×), Pinterest (2.16×), McDonald's (2.33×), and QVC (4.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See The Original Pancake House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Original Pancake House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →