The Original Pancake House Audience in United States

The Original Pancake House logo

The Original Pancake House has an estimated audience of 1,945,635 people in United States. 69.7% are female, 30.3% are male, average age 40.2. Top regions: California, Texas, Illinois. Top brand affinities: Nebraska, Justice, Tuscany, Public speaking, Mortgage insurance.

The average The Original Pancake House fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Nebraska, Justice, Tuscany, with strongest over-indexing on Nebraska (2.78× the country average). Demographically, the The Original Pancake House audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of The Original Pancake House fans

Demographic split for The Original Pancake House audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.2
Estimated audience size1,945,635

Audience persona

The typical The Original Pancake House fan in United States is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for The Original Pancake House in United States
RegionReachAffinity
California259,9451.21×
Texas256,3141.53×
Illinois218,4423.37×
Ohio170,2452.84×
Florida156,3051.19×
Minnesota155,9685.59×
Washington120,6353.09×
Oregon87,4083.92×
New York84,8810.78×
Michigan84,4941.66×
New Jersey81,8361.65×
Utah67,0783.85×
Maryland61,5631.84×
Colorado58,4071.9×
Missouri53,3601.7×
Georgia44,1390.74×
Indiana39,9101.12×
Wisconsin38,0551.3×
North Carolina33,3340.57×
Pennsylvania29,3450.45×
Virginia20,1720.43×
Nevada18,0140.96×
South Carolina17,3270.59×
Hawaii13,3031.59×
Alabama12,8960.47×
Connecticut10,7330.55×
South Dakota8,6661.93×
Arizona7,8600.2×
Kentucky7,6410.31×
Tennessee5,9150.15×
Washington, District of Columbia4,5820.78×
Idaho4,4480.46×
Iowa3,8880.24×
Massachusetts3,6090.09×
Oklahoma2,3740.11×
Louisiana2,1820.09×
Kansas1,7650.12×
Nebraska1,6960.17×
Arkansas1,6450.1×
Mississippi1,3200.08×
West Virginia1,0700.12×
New Mexico9660.1×
North Dakota8150.2×
Wyoming7890.27×
Montana6650.12×
Delaware5450.1×
New Hampshire5200.07×
Rhode Island4410.07×
Maine4100.06×
Alaska3050.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Original Pancake House audience
BrandAffinityCategory
Nebraska2.78×Travel & Leisure
Justice2.36×Politics & Society
Tuscany3.69×Travel & Leisure
Public speaking1.8×Politics & Society
Mortgage insurance1.7×Business & Career
English literature1.98×Literature
Cachorro1.55×Pets & Animals
Picnic1.73×Kids & Family
life is good1.52×Music & Radio
Gaelic football1.58×Sports
Príncipe2.54×Travel & Leisure
Cacique2.3×Food & Beverages
War on Terror1.54×Politics & Society
Cacique2.23×Food & Beverages
Ayrton Senna1.86×Sports
Boracay1.69×Travel & Leisure
Islamism2.74×Politics & Society
Waterford1.54×Travel & Leisure
International University of Business Agriculture and Technology1.68×Business & Career
Leprechaun1.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Original Pancake House audience
TraitClusterScore
Community OrientationOPEN1.54
Convenience OrientationPREMIUM1.47
Design AffinityPREMIUM1.42
Career OrientationPOWER1.4
Healthy LifestyleBALANCE1.38
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for The Original Pancake House
CountryShare
United States99.8%
Germany0.2%
Italy0.1%

See The Original Pancake House audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does The Original Pancake House have in United States?

The Original Pancake House has an estimated audience of 1,945,635 people in United States, concentrated in California and Texas.

What is the gender split and age of The Original Pancake House fans?

69.7% of The Original Pancake House fans are female, 30.3% are male, with an average age of 40.2 years.

Which brands do The Original Pancake House fans like most?

The Original Pancake House fans show strongest brand affinity for Nebraska (2.78×), Justice (2.36×), and Tuscany (3.69×) over the country average.

Where do The Original Pancake House fans live in United States?

The Original Pancake House fans in United States are most concentrated in California (reach 259,945), Texas (reach 256,314), and Illinois (reach 218,442). These three regions account for the largest share of the active audience.

What other brands do The Original Pancake House fans also like?

Beyond The Original Pancake House itself, the audience over-indexes on Justice (2.36×), Tuscany (3.69×), Public speaking (1.8×), and Mortgage insurance (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Original Pancake House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.