The Original Pancake House Audience in United States

The Original Pancake House has an estimated audience of 1,945,635 people in United States. 69.7% are female, 30.3% are male, average age 40.2. Top regions: California, Texas, Illinois. Top brand affinities: Panera Bread, Houston Astros, Chicago Cubs, Microwave oven, Fast casual restaurants.

The average The Original Pancake House fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Panera Bread, Houston Astros, Chicago Cubs, with strongest over-indexing on Panera Bread (2.69× the country average). Demographically, the The Original Pancake House audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of The Original Pancake House fans

Demographic split for The Original Pancake House audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.2
Estimated audience size1,945,635

Audience persona

The typical The Original Pancake House fan in United States is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Panera Bread.

Top regions in United States

Top regions ranked by reach for The Original Pancake House in United States
RegionReachAffinity
California259,9451.21×
Texas256,3141.53×
Illinois218,4423.37×
Ohio170,2452.84×
Florida156,3051.19×
Minnesota155,9685.59×
Washington120,6353.09×
Oregon87,4083.92×
New York84,8810.78×
Michigan84,4941.66×
New Jersey81,8361.65×
Utah67,0783.85×
Maryland61,5631.84×
Colorado58,4071.9×
Missouri53,3601.7×
Georgia44,1390.74×
Indiana39,9101.12×
Wisconsin38,0551.3×
North Carolina33,3340.57×
Pennsylvania29,3450.45×
Virginia20,1720.43×
Nevada18,0140.96×
South Carolina17,3270.59×
Hawaii13,3031.59×
Alabama12,8960.47×
Connecticut10,7330.55×
South Dakota8,6661.93×
Arizona7,8600.2×
Kentucky7,6410.31×
Tennessee5,9150.15×
Washington, District of Columbia4,5820.78×
Idaho4,4480.46×
Iowa3,8880.24×
Massachusetts3,6090.09×
Oklahoma2,3740.11×
Louisiana2,1820.09×
Kansas1,7650.12×
Nebraska1,6960.17×
Arkansas1,6450.1×
Mississippi1,3200.08×
West Virginia1,0700.12×
New Mexico9660.1×
North Dakota8150.2×
Wyoming7890.27×
Montana6650.12×
Delaware5450.1×
New Hampshire5200.07×
Rhode Island4410.07×
Maine4100.06×
Alaska3050.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Original Pancake House audience
BrandAffinityCategory
Panera Bread2.69×Food & Beverages
Houston Astros4.26×Sports
Chicago Cubs3.09×Sports
Microwave oven2.57×Home & Garden
Fast casual restaurants2.4×Food & Beverages
Los Angeles Dodgers2.64×Sports
Pizza Hut1.53×Food & Beverages
Grilling1.54×Food & Beverages
Organic food1.52×Food & Beverages
IKEA1.51×Home & Garden
Local food1.75×Food & Beverages
Bakery1.77×Food & Beverages
Supermarket1.61×Shopping
TMZ1.5×Internet & Social Media
Etsy1.54×Fashion & Accessoires
Red Lobster2.71×Food & Beverages
Street food2.14×Food & Beverages
Non-alcoholic beverage2.45×Food & Beverages
Steakhouse2.18×Food & Beverages
In-N-Out Burger1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Original Pancake House audience
TraitClusterScore
Community OrientationOPEN1.54
Convenience OrientationPREMIUM1.47
Design AffinityPREMIUM1.42
Career OrientationPOWER1.4
Healthy LifestyleBALANCE1.38
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for The Original Pancake House
CountryShare
United States99.8%
Germany0.2%
Italy0.1%

See The Original Pancake House audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does The Original Pancake House have in United States?

The Original Pancake House has an estimated audience of 1,945,635 people in United States, concentrated in California and Texas.

What is the gender split and age of The Original Pancake House fans?

69.7% of The Original Pancake House fans are female, 30.3% are male, with an average age of 40.2 years.

Which brands do The Original Pancake House fans like most?

The Original Pancake House fans show strongest brand affinity for Panera Bread (2.69×), Houston Astros (4.26×), and Chicago Cubs (3.09×) over the country average.

Where do The Original Pancake House fans live in United States?

The Original Pancake House fans in United States are most concentrated in California (reach 259,945), Texas (reach 256,314), and Illinois (reach 218,442). These three regions account for the largest share of the active audience.

What other brands do The Original Pancake House fans also like?

Beyond The Original Pancake House itself, the audience over-indexes on Houston Astros (4.26×), Chicago Cubs (3.09×), Microwave oven (2.57×), and Fast casual restaurants (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Original Pancake House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.