The Real Housewives of Atlanta Audience in United States

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The Real Housewives of Atlanta has an estimated audience of 864,718 people in United States. 68.2% are female, 31.8% are male, average age 36.2. Top regions: Texas, Georgia, California. Top brand affinities: Bank account, John Havlicek, Staycation, REC TEC Grills, Grey Eagle, Minnesota.

The average The Real Housewives of Atlanta fan in United States is 36.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Bank account, John Havlicek, Staycation, with strongest over-indexing on Bank account (2.32× the country average). Demographically, the The Real Housewives of Atlanta audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Real Housewives of Atlanta fans

Demographic split for The Real Housewives of Atlanta audience in United States
MetricValue
Female68.2%
Male31.8%
Average age36.2
Estimated audience size864,718

Audience persona

The typical The Real Housewives of Atlanta fan in United States is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for The Real Housewives of Atlanta in United States
RegionReachAffinity
Texas81,9251.1×
Georgia73,5842.76×
California72,0860.76×
Florida61,8421.06×
New York51,8951.07×
North Carolina46,7431.8×
Pennsylvania43,6031.5×
Ohio31,3841.18×
Illinois31,3701.09×
Michigan26,9161.19×
Maryland25,9661.75×
Louisiana25,7762.31×
Virginia25,3351.2×
South Carolina24,4541.88×
Tennessee24,3971.41×
New Jersey22,6131.03×
Alabama21,5941.79×
Arkansas21,5503.02×
Mississippi18,4002.58×
Missouri16,3011.17×
Indiana15,0270.95×
Massachusetts11,3800.67×
Arizona10,3210.58×
Kentucky10,2690.95×
Washington9,3590.54×
Wisconsin8,8140.68×
Oklahoma8,1730.85×
Minnesota8,0230.65×
Connecticut7,7120.89×
Nevada7,6590.92×
Colorado7,3020.54×
Kansas6,2710.92×
Oregon4,7060.47×
Iowa4,2400.6×
Washington, District of Columbia3,4681.33×
Utah2,9530.38×
Delaware2,7491.15×
Nebraska2,6010.6×
West Virginia2,2960.57×
New Mexico2,1170.49×
Hawaii1,9390.52×
Rhode Island1,8260.66×
Idaho1,6690.38×
New Hampshire1,3280.39×
Maine1,2820.41×
South Dakota9230.46×
North Dakota7350.41×
Montana6800.28×
Alaska5850.32×
Wyoming5530.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Real Housewives of Atlanta audience
BrandAffinityCategory
Bank account2.32×Business & Career
John Havlicek12.62×Sports
Staycation2.64×Home & Garden
REC TEC Grills9.82×Sports
Grey Eagle, Minnesota20×Travel & Leisure
Electrolyte1.97×Health
Tierra caliente3.19×Travel & Leisure
Home staging2.01×Home & Garden
Mangaka1.61×Literature
Guillermo Francella13.86×Movies & TV
Ellen Burstyn3.35×Movies & TV
Consequence (rapper)2.38×Music & Radio
Commercial mortgage2.33×Business & Career
Sub Zero (Official)3.52×Literature
E-box4.62×Health
Notre Dame Fighting Irish football1.76×Sports
Easy Home Meals13.92×Food & Beverages
Personalised Gifts1.51×Home & Garden
Acoustic music1.57×Music & Radio
Handmade Gifts1.74×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Real Housewives of Atlanta audience
TraitClusterScore
Luxury OrientationPREMIUM4.11
LGBTQ+ IdentityOPEN1.87
Risk AppetiteTHRILL1.47
MindfulnessBALANCE1.4
Early Adopter MentalityPOWER1.28
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for The Real Housewives of Atlanta
CountryShare
United States67.5%
United Kingdom5.3%
Canada3.9%

See The Real Housewives of Atlanta audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Real Housewives of Atlanta have in United States?

The Real Housewives of Atlanta has an estimated audience of 864,718 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of The Real Housewives of Atlanta fans?

68.2% of The Real Housewives of Atlanta fans are female, 31.8% are male, with an average age of 36.2 years.

Which brands do The Real Housewives of Atlanta fans like most?

The Real Housewives of Atlanta fans show strongest brand affinity for Bank account (2.32×), John Havlicek (12.62×), and Staycation (2.64×) over the country average.

Where do The Real Housewives of Atlanta fans live in United States?

The Real Housewives of Atlanta fans in United States are most concentrated in Texas (reach 81,925), Georgia (reach 73,584), and California (reach 72,086). These three regions account for the largest share of the active audience.

What other brands do The Real Housewives of Atlanta fans also like?

Beyond The Real Housewives of Atlanta itself, the audience over-indexes on John Havlicek (12.62×), Staycation (2.64×), REC TEC Grills (9.82×), and Grey Eagle, Minnesota (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Real Housewives of Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.