Rascasse Audience Intelligence

The Real Housewives of Atlanta Audience in United States

A data profile of the people who buy, follow and care about The Real Housewives of Atlanta in United States — modelled from more than twelve digital signal sources. The Real Housewives of Atlanta has an estimated audience of 864,718 people in United States.

#11among Reality in United States#2123among Movie / TV Show / Series in United States#4802in Movies & TV

The average The Real Housewives of Atlanta fan in United States is 36.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, California.

Top brand affinities include Viola Davis, Beijing, Cast-iron cookware, with strongest over-indexing on Viola Davis (13.67× the country average).

Demographically, the The Real Housewives of Atlanta audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Real Housewives of Atlanta fan in United States is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Viola Davis.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Real Housewives of Atlanta profile in United States.

Audience size
865K
in United States
Gender
68.2%♀
31.8% male
Age
36.2
average years
Country rank
#26074
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Real Housewives of Atlanta viewers

68.2% are female, 31.8% are male, average age 36.2.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for The Real Housewives of Atlanta audience in United States
MetricValue
Female68.2%
Male31.8%
Average age36.2
Estimated audience size864,718
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the The Real Housewives of Atlanta audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

67.4%

of the worldwide The Real Housewives of Atlanta audience comes from United States.

Worldwide audience distribution share by country for The Real Housewives of Atlanta
CountryShare
United States67.4%
United Kingdom5.3%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Real Housewives of Atlanta audience in United States is strongest.

Fig. 05

Top regions by affinity

The Real Housewives of Atlanta fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K2.81×
02Mississippi~20K2.35×
03Arkansas~20K2.15×
04Louisiana~20K2.14×
05Alabama~20K1.89×
06Maryland~30K1.83×
07South Carolina~20K1.82×
08North Carolina~40K1.66×
09Washington, District of Columbia~4K1.57×
10Tennessee~20K1.36×
11Pennsylvania~40K1.35×
12Delaware~3K1.26×
13Virginia~30K1.23×
14Illinois~30K1.19×
15Michigan~30K1.16×
16Texas~80K1.14×
17New York~50K1.11×
18Ohio~30K1.11×
19Missouri~20K1.11×
20Florida~60K1.04×
21New Jersey~20K1.04×
22Connecticut~8K0.93×
23Indiana~10K0.91×
24Kentucky~10K0.91×
25Rhode Island~2K0.90×
26Nevada~7K0.89×
27Oklahoma~8K0.88×
28Kansas~6K0.87×
29Alaska~2K0.84×
30South Dakota~2K0.83×
31Vermont~1K0.83×
32North Dakota~1K0.82×
33California~70K0.78×
34Montana~2K0.78×
35West Virginia~3K0.77×
36Arizona~10K0.76×
37Nebraska~3K0.75×
38Hawaii~3K0.75×
39Maine~2K0.74×
40Massachusetts~10K0.73×
41Wisconsin~9K0.73×
42Minnesota~9K0.73×
43New Hampshire~2K0.72×
44New Mexico~3K0.71×
45Idaho~3K0.70×
46Iowa~5K0.69×
47Colorado~9K0.63×
48Washington~10K0.62×
49Oregon~6K0.60×
50Utah~5K0.59×
Fig. 06

Affinity by region

Affinity by region — The Real Housewives of Atlanta, United States
0.59×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Real Housewives of Atlanta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Real Housewives of Atlanta audience
#·InterestCategoryAffinity×
01Viola DavisMovies & TV13.67×
02BeijingTravel & Leisure9.14×
03Cast-iron cookwareHome & Garden8.32×
04MalaysiaTravel & Leisure6.74×
05Teyana TaylorMovies & TV6.30×
06MelaninBeauty & Wellness5.25×
07TaiwanTravel & Leisure5.09×
08Atlanta HawksSports4.66×
09Bravo (U.S. TV channel)Movies & TV4.64×
10Artificial nailsBeauty & Wellness3.70×
11Hair careBeauty & Wellness2.64×
12Louis VuittonFashion & Accessoires2.57×
13Personal careHealth2.21×
14Skin careBeauty & Wellness2.19×
15Google DriveTechnology & Electronics2.14×
16HairstyleBeauty & Wellness1.96×
17SpotifyInternet & Social Media1.67×
18Do it yourself (DIY)Home & Garden1.62×
19EntrepreneurshipBusiness & Career1.53×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Real Housewives of Atlanta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Real Housewives of Atlanta audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.77×
MindfulnessBALANCE1.76×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Real Housewives of Atlanta audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.82×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Real Housewives of Atlanta have in United States?

The Real Housewives of Atlanta has an estimated audience of 864,718 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of The Real Housewives of Atlanta viewers?

68.2% of The Real Housewives of Atlanta fans are female, 31.8% are male, with an average age of 36.2 years.

03

Which brands do The Real Housewives of Atlanta fans like most?

The Real Housewives of Atlanta fans show strongest brand affinity for Viola Davis (13.67×), Beijing (9.14×), and Cast-iron cookware (8.32×) over the country average.

04

Where do The Real Housewives of Atlanta fans live in United States?

The Real Housewives of Atlanta fans in United States are most concentrated in Texas (reach ~80K), Georgia (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Real Housewives of Atlanta fans also like?

Beyond The Real Housewives of Atlanta itself, the audience over-indexes on Beijing (9.14×), Cast-iron cookware (8.32×), Teyana Taylor (6.3×), and Malaysia (6.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Real Housewives of Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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