The Source (magazine) Audience in United States

The Source (magazine) has an estimated audience of 3,242,468 people in United States. 41.6% are female, 58.4% are male, average age 30.4. Top regions: California, Nevada, Washington. Top brand affinities: Indeed.com, Autism Awareness, Diabetes mellitus awareness, Google Maps, Singer-songwriter.

The average The Source (magazine) fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Nevada, Washington. Top brand affinities include Indeed.com, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Indeed.com (3.56× the country average). Demographically, the The Source (magazine) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Source (magazine) fans

Demographic split for The Source (magazine) audience in United States
MetricValue
Female41.6%
Male58.4%
Average age30.4
Estimated audience size3,242,468

Audience persona

The typical The Source (magazine) fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for The Source (magazine) in United States
RegionReachAffinity
California516,5201.45×
Nevada498,04915.88×
Washington422,9416.5×
Arkansas274,15210.26×
Texas96,1020.34×
Colorado73,0501.43×
New York68,7330.38×
Florida56,3830.26×
Minnesota45,4920.98×
Ohio34,9930.35×
Oregon31,8840.86×
Illinois29,2590.27×
Michigan28,6210.34×
Alabama24,2900.54×
Pennsylvania23,1510.21×
Missouri22,0510.42×
Georgia21,7410.22×
North Carolina21,2040.22×
Arizona19,7990.3×
Virginia18,9870.24×
Louisiana17,3830.42×
New Jersey16,1830.2×
Massachusetts15,9150.25×
South Dakota14,9301.99×
Tennessee12,0580.19×
Maryland11,9100.21×
Oklahoma11,3370.31×
Kansas10,7880.42×
Indiana9,7430.16×
South Carolina8,0650.17×
Wisconsin7,6540.16×
Utah7,4490.26×
Nebraska7,3500.45×
Idaho7,3300.45×
Connecticut7,2470.22×
Kentucky6,4990.16×
Mississippi6,0900.23×
Iowa4,5080.17×
Hawaii4,1680.3×
New Mexico3,7320.23×
Washington, District of Columbia3,5780.37×
North Dakota2,7810.42×
New Hampshire2,7100.21×
Rhode Island2,6160.25×
Vermont2,6030.46×
West Virginia2,0410.14×
Maine1,8030.16×
Montana1,6440.18×
Delaware1,3740.15×
Alaska9050.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Source (magazine) audience
BrandAffinityCategory
Indeed.com3.56×Business & Career
Autism Awareness7.96×Health
Diabetes mellitus awareness5.27×Health
Google Maps2.97×Internet & Social Media
Singer-songwriter2.89×Music & Radio
Supreme6.07×Fashion & Accessoires
Teyana Taylor6.78×Movies & TV
Spotify2.17×Internet & Social Media
Microblogging5.61×Technology & Electronics
Apple Store4.95×Shopping
Nike3.07×Fashion & Accessoires
ASAP Rocky7.36×Music & Radio
Los Angeles Lakers3.09×Sports
Capital One2.26×Business & Career
Livemusic2.99×Music & Radio
Foot Locker4.19×Shopping
Google News3.28×News
Enterprise Rent-A-Car3.29×Cars & Mobility
Drake4.74×Music & Radio
CarGurus3.1×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Source (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.03
Early Adopter MentalityPOWER1.86
Risk AppetiteTHRILL1.52
Family OrientationCONSERVATISM1.48
Luxury OrientationPREMIUM1.36
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for The Source (magazine)
CountryShare
United States63.2%
France6.9%
Italy6.1%

See The Source (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Source (magazine) have in United States?

The Source (magazine) has an estimated audience of 3,242,468 people in United States, concentrated in California and Nevada.

What is the gender split and age of The Source (magazine) fans?

41.6% of The Source (magazine) fans are female, 58.4% are male, with an average age of 30.4 years.

Which brands do The Source (magazine) fans like most?

The Source (magazine) fans show strongest brand affinity for Indeed.com (3.56×), Autism Awareness (7.96×), and Diabetes mellitus awareness (5.27×) over the country average.

Where do The Source (magazine) fans live in United States?

The Source (magazine) fans in United States are most concentrated in California (reach 516,520), Nevada (reach 498,049), and Washington (reach 422,941). These three regions account for the largest share of the active audience.

What other brands do The Source (magazine) fans also like?

Beyond The Source (magazine) itself, the audience over-indexes on Autism Awareness (7.96×), Diabetes mellitus awareness (5.27×), Google Maps (2.97×), and Singer-songwriter (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Source (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.