The Source (magazine) Audience in United States

The Source (magazine) logo

The Source (magazine) has an estimated audience of 3,242,468 people in United States. 41.6% are female, 58.4% are male, average age 30.4. Top regions: California, Nevada, Washington. Top brand affinities: Lulu 黃路梓茵, Combat sport, Litter box, 3D printing, Product design.

The average The Source (magazine) fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Nevada, Washington. Top brand affinities include Lulu 黃路梓茵, Combat sport, Litter box, with strongest over-indexing on Lulu 黃路梓茵 (3.09× the country average). Demographically, the The Source (magazine) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Source (magazine) fans

Demographic split for The Source (magazine) audience in United States
MetricValue
Female41.6%
Male58.4%
Average age30.4
Estimated audience size3,242,468

Audience persona

The typical The Source (magazine) fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for The Source (magazine) in United States
RegionReachAffinity
California516,5201.45×
Nevada498,04915.88×
Washington422,9416.5×
Arkansas274,15210.26×
Texas96,1020.34×
Colorado73,0501.43×
New York68,7330.38×
Florida56,3830.26×
Minnesota45,4920.98×
Ohio34,9930.35×
Oregon31,8840.86×
Illinois29,2590.27×
Michigan28,6210.34×
Alabama24,2900.54×
Pennsylvania23,1510.21×
Missouri22,0510.42×
Georgia21,7410.22×
North Carolina21,2040.22×
Arizona19,7990.3×
Virginia18,9870.24×
Louisiana17,3830.42×
New Jersey16,1830.2×
Massachusetts15,9150.25×
South Dakota14,9301.99×
Tennessee12,0580.19×
Maryland11,9100.21×
Oklahoma11,3370.31×
Kansas10,7880.42×
Indiana9,7430.16×
South Carolina8,0650.17×
Wisconsin7,6540.16×
Utah7,4490.26×
Nebraska7,3500.45×
Idaho7,3300.45×
Connecticut7,2470.22×
Kentucky6,4990.16×
Mississippi6,0900.23×
Iowa4,5080.17×
Hawaii4,1680.3×
New Mexico3,7320.23×
Washington, District of Columbia3,5780.37×
North Dakota2,7810.42×
New Hampshire2,7100.21×
Rhode Island2,6160.25×
Vermont2,6030.46×
West Virginia2,0410.14×
Maine1,8030.16×
Montana1,6440.18×
Delaware1,3740.15×
Alaska9050.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Source (magazine) audience
BrandAffinityCategory
Lulu 黃路梓茵3.09×Movies & TV
Combat sport1.64×Sports
Litter box1.8×Pets & Animals
3D printing2×Technology & Electronics
Product design1.54×Business & Career
Home equity1.52×Home & Garden
Stamp collecting3.52×Home & Garden
Israel1.54×Travel & Leisure
Iowa Lottery7.43×Games
Ellen Burstyn6.07×Movies & TV
Bank account1.66×Business & Career
Tipsy Elves6.35×Shopping
Graham Greene3.81×Literature
Regional styles of Mexican music1.75×Music & Radio
Arrietty8.94×Movies & TV
Historic site2.56×Arts & Culture
JDSU1.83×Business & Career
Chili con carne4.59×Food & Beverages
Electrolyte2.59×Health
Elsword8.94×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Source (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.03
Early Adopter MentalityPOWER1.86
Risk AppetiteTHRILL1.52
Family OrientationCONSERVATISM1.48
Luxury OrientationPREMIUM1.36
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for The Source (magazine)
CountryShare
United States63.2%
France6.9%
Italy6.1%

See The Source (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Source (magazine) have in United States?

The Source (magazine) has an estimated audience of 3,242,468 people in United States, concentrated in California and Nevada.

What is the gender split and age of The Source (magazine) fans?

41.6% of The Source (magazine) fans are female, 58.4% are male, with an average age of 30.4 years.

Which brands do The Source (magazine) fans like most?

The Source (magazine) fans show strongest brand affinity for Lulu 黃路梓茵 (3.09×), Combat sport (1.64×), and Litter box (1.8×) over the country average.

Where do The Source (magazine) fans live in United States?

The Source (magazine) fans in United States are most concentrated in California (reach 516,520), Nevada (reach 498,049), and Washington (reach 422,941). These three regions account for the largest share of the active audience.

What other brands do The Source (magazine) fans also like?

Beyond The Source (magazine) itself, the audience over-indexes on Combat sport (1.64×), Litter box (1.8×), 3D printing (2×), and Product design (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Source (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.