Rascasse Audience Intelligence

The Source (magazine) Audience in United States

A data profile of the people who buy, follow and care about The Source (magazine) in United States — modelled from more than twelve digital signal sources. The Source (magazine) has an estimated audience of 3,374,344 people in United States.

#254among Website / Newspaper / Magazine in United States#47in News

The average The Source (magazine) fan in United States is 30.4 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Washington.

Top brand affinities include Teyana Taylor, Indeed.com, Katt Williams, with strongest over-indexing on Teyana Taylor (7.94× the country average).

Demographically, the The Source (magazine) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Source (magazine) fan in United States is more male, around 30.4 years old, with strong Risk Appetite tendencies and a notable affinity for Teyana Taylor.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Source (magazine) profile in United States.

Audience size
3.4M
in United States
Gender
41.6%♀
58.4% male
Age
30.4
average years
Country rank
#9319
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Source (magazine)

41.6% are female, 58.4% are male, average age 30.4.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for The Source (magazine) audience in United States
MetricValue
Female41.6%
Male58.4%
Average age30.4
Estimated audience size3,374,344
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the The Source (magazine) audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3919%
40-4911%
50+5%
Fig. 04

Worldwide distribution

58.4%

of the worldwide The Source (magazine) audience comes from United States.

Worldwide audience distribution share by country for The Source (magazine)
CountryShare
United States58.4%
France10.6%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Source (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Source (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~500K16.01×
02Arkansas~300K10.64×
03Washington~400K6.51×
04South Dakota~20K2.21×
05California~500K1.28×
06Colorado~60K1.24×
07Minnesota~40K0.92×
08Oregon~30K0.80×
09Alaska~5K0.72×
10Kansas~20K0.71×
11Montana~6K0.68×
12Vermont~4K0.64×
13North Dakota~4K0.62×
14Hawaii~9K0.61×
15Delaware~5K0.60×
16Rhode Island~6K0.59×
17Nebraska~9K0.55×
18Maine~6K0.55×
19West Virginia~8K0.54×
20Idaho~9K0.53×
21Alabama~20K0.51×
22New Hampshire~6K0.50×
23Washington, District of Columbia~5K0.48×
24Iowa~10K0.47×
25Mississippi~10K0.45×
26Louisiana~20K0.44×
27New Mexico~7K0.44×
28Missouri~20K0.40×
29Oklahoma~10K0.39×
30Kentucky~10K0.36×
31Utah~10K0.36×
32Michigan~30K0.35×
33Ohio~30K0.34×
34Connecticut~10K0.34×
35New York~60K0.33×
36Arizona~20K0.32×
37South Carolina~10K0.31×
38Texas~80K0.30×
39Wisconsin~10K0.29×
40Tennessee~20K0.28×
41Massachusetts~20K0.28×
42Indiana~20K0.28×
43Maryland~20K0.28×
44Illinois~30K0.27×
45Virginia~20K0.27×
46North Carolina~20K0.25×
47Florida~50K0.24×
48Pennsylvania~30K0.24×
49Georgia~20K0.24×
50New Jersey~20K0.24×
Fig. 06

Affinity by region

Affinity by region — The Source (magazine), United States
0.24×1.00×16.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Source (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Source (magazine) audience
#·InterestCategoryAffinity×
01Katt WilliamsMovies & TV8.94×
02Rick OwensFashion & Accessoires8.94×
03Teyana TaylorMovies & TV7.94×
04Jimmy ChooFashion & Accessoires5.64×
05Family carCars & Mobility4.88×
06E-TradeBusiness & Career4.11×
07CoinbaseBusiness & Career3.86×
08Foot LockerShopping3.25×
09Sneaker collectingFashion & Accessoires3.08×
10Internet celebrityInternet & Social Media3.06×
11Gangsta rapMusic & Radio2.89×
12Apple MusicMusic & Radio2.80×
13Drop shippingShopping2.61×
14TMZInternet & Social Media2.43×
15Indeed.comBusiness & Career2.35×
16NikeFashion & Accessoires2.04×
17Google DriveTechnology & Electronics1.89×
18Mobile gameGames1.81×
19SpotifyInternet & Social Media1.65×
20Android (operating system)Technology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Source (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Source (magazine) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.71×
Family OrientationCONSERVATISM1.67×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Source (magazine) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
DIY MentalityTHRILL0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Source (magazine) have in United States?

The Source (magazine) has an estimated audience of 3,374,344 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of The Source (magazine) fans?

41.6% of The Source (magazine) fans are female, 58.4% are male, with an average age of 30.4 years.

03

Which brands do The Source (magazine) fans like most?

The Source (magazine) fans show strongest brand affinity for Teyana Taylor (7.94×), Indeed.com (2.35×), and Katt Williams (8.94×) over the country average.

04

Where do The Source (magazine) fans live in United States?

The Source (magazine) fans in United States are most concentrated in Nevada (reach ~500K), California (reach ~500K), and Washington (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Source (magazine) fans also like?

Beyond The Source (magazine) itself, the audience over-indexes on Indeed.com (2.35×), Katt Williams (8.94×), TMZ (2.43×), and Spotify (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Source (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Source (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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