How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Toyota RAV4 |
6.3M | 24.8% | 36.6 | 29.3% | Car type |
| 27 |  Convertible |
6.2M | 23.6% | 37.2 | 28.8% | Car type |
| 28 |  Toyota Tacoma |
6.1M | 59.5% | 38.4 | 17.3% | Car type |
| 29 |  Toyota Camry |
6.1M | 29.8% | 38.8 | 31.5% | Car type |
| 30 |  Performance car |
6.1M | 42.2% | 42.3 | 23.8% | Car type |
| 31 |  Volkswagen Tiguan |
5.9M | 20.4% | 42.2 | 30.5% | Car type |
| 32 |  Honda CR-V |
5.8M | 22.7% | 43.2 | 35.5% | Car type |
| 33 |  Chevrolet Corvette |
5.7M | 39.6% | 37.6 | 17.0% | Car type |
| 34 |  Tesla Model Y |
5.6M | 26.9% | 40.3 | 27.9% | Car type |
| 35 |  Chevrolet Camaro |
5.3M | 41.3% | 36.2 | 17.8% | Car type |
| 36 |  Toyota Land Cruiser |
5.3M | 21.4% | 35.0 | 19.6% | Car type |
| 37 |  City car |
5.2M | 7.3% | 38.5 | 25.2% | Car type |
| 38 |  Toyota Highlander |
5.2M | 50.8% | 41.9 | 33.6% | Car type |
| 39 |  Hybrid electric vehicle |
5.2M | 11.9% | 38.2 | 30.5% | Car type |
| 40 |  Toyota Tundra |
5.1M | 54.7% | 38.9 | 16.2% | Car type |
| 41 |  Ford Bronco |
5.1M | 50.8% | 42.2 | 22.7% | Car type |
| 42 |  Campervan |
5.1M | 15.9% | 42.6 | 40.9% | Car type |
| 43 |  Dodge Charger |
4.9M | 41.4% | 34.5 | 16.5% | Car type |
| 44 |  Toyota Corolla |
4.9M | 13.9% | 36.2 | 25.3% | Car type |
| 45 |  Toyota 4Runner |
4.7M | 66.6% | 36.6 | 21.2% | Car type |
| 46 |  Honda Accord |
4.6M | 30.9% | 36.7 | 31.0% | Car type |
| 47 |  Tesla Model 3 |
4.6M | 29.0% | 40.3 | 28.1% | Car type |
| 48 |  Nissan GT-R |
4.5M | 31.1% | 29.6 | 21.6% | Car type |
| 49 |  Toyota Supra |
4.4M | 31.7% | 29.2 | 20.3% | Car type |
| 50 |  Concept car |
4M | 23.0% | 40.5 | 22.4% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in United States?
SUVs currently leads with an estimated audience of 62M people in United States.