Tostitos Audience in United States

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Tostitos has an estimated audience of 1,186,281 people in United States. 44.9% are female, 55.1% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Heat (1995 film), Cheetos, Staples (Canada), Doritos, Danny Trejo.

The average Tostitos fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Heat (1995 film), Cheetos, Staples (Canada), with strongest over-indexing on Heat (1995 film) (14.86× the country average). Demographically, the Tostitos audience skews more male with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Tostitos fans

Demographic split for Tostitos audience in United States
MetricValue
Female44.9%
Male55.1%
Average age42.9
Estimated audience size1,186,281

Audience persona

The typical Tostitos fan in United States is more male, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Heat (1995 film).

Top regions in United States

Top regions ranked by reach for Tostitos in United States
RegionReachAffinity
California181,4411.39×
Texas158,9861.56×
Florida96,6951.2×
New York77,8061.17×
Illinois43,8671.11×
Georgia42,5961.17×
Pennsylvania42,2371.06×
North Carolina41,9861.18×
New Jersey37,8381.25×
Arizona34,9581.44×
Ohio31,5050.86×
Virginia30,8111.07×
Michigan27,9410.9×
Massachusetts24,5771.05×
Tennessee24,2981.02×
Maryland23,3821.15×
Indiana22,7621.05×
Washington21,5430.91×
South Carolina18,3471.03×
Louisiana18,2661.19×
Missouri18,2110.95×
Alabama17,2941.04×
Wisconsin17,2430.97×
Colorado16,6660.89×
Kentucky15,3471.03×
Minnesota14,6460.86×
Oklahoma14,5611.11×
Nevada12,9081.13×
Connecticut12,7641.07×
Oregon11,7030.86×
Arkansas10,5661.08×
Mississippi10,2451.05×
Kansas9,5441.02×
Iowa9,5100.97×
Utah8,9880.85×
Nebraska6,3921.07×
New Mexico6,2331.05×
West Virginia5,2000.94×
Idaho5,0490.85×
Hawaii4,5080.88×
New Hampshire3,8430.82×
Rhode Island3,6750.97×
Maine3,5490.84×
Delaware3,3391.02×
Washington, District of Columbia2,8930.81×
South Dakota2,1840.8×
North Dakota1,9400.8×
Montana1,7860.54×
Alaska1,7590.69×
Vermont1,4320.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tostitos audience
BrandAffinityCategory
Heat (1995 film)14.86×Movies & TV
Cheetos13.8×Food & Beverages
Staples (Canada)3.26×Business & Career
Doritos11.67×Food & Beverages
Danny Trejo9.71×Movies & TV
Frito-Lay10.4×Food & Beverages
Progressive Corporation3.54×Business & Career
Sun Chips22.2×Food & Beverages
Panda Express2.47×Food & Beverages
Potato chip4.43×Food & Beverages
United Parcel Service2.43×Business & Career
Ruffles13.17×Food & Beverages
Subway2.06×Food & Beverages
Physical therapy2.94×Business & Career
Massage2.8×Health
AutoZone1.83×Cars & Mobility
Snack food2.1×Food & Beverages
Pringles11.95×Food & Beverages
CVS Pharmacy2.06×Shopping
Goldfish (snack)11.69×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tostitos audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.06
Family OrientationCONSERVATISM1.89
IndulgenceJOY1.52
ExtroversionTHRILL1.45
Convenience OrientationPREMIUM1.25
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Tostitos
CountryShare
United States50.7%
Mexico19.1%
Canada5.1%

See Tostitos audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Tostitos have in United States?

Tostitos has an estimated audience of 1,186,281 people in United States, concentrated in California and Texas.

What is the gender split and age of Tostitos fans?

44.9% of Tostitos fans are female, 55.1% are male, with an average age of 42.9 years.

Which brands do Tostitos fans like most?

Tostitos fans show strongest brand affinity for Heat (1995 film) (14.86×), Cheetos (13.8×), and Staples (Canada) (3.26×) over the country average.

Where do Tostitos fans live in United States?

Tostitos fans in United States are most concentrated in California (reach 181,441), Texas (reach 158,986), and Florida (reach 96,695). These three regions account for the largest share of the active audience.

What other brands do Tostitos fans also like?

Beyond Tostitos itself, the audience over-indexes on Cheetos (13.8×), Staples (Canada) (3.26×), Doritos (11.67×), and Danny Trejo (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tostitos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.