Rascasse Audience Intelligence

Traditional food Audience in United States

A data profile of the people who buy, follow and care about Traditional food in United States — modelled from more than twelve digital signal sources. Traditional food has an estimated audience of 317,816 people in United States.

#80among Cuisine in United States#13225among Topic in United States#2426in Food & Beverages

The average Traditional food fan in United States is 41.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include FedEx, Sustainable energy, QVC, with strongest over-indexing on FedEx (6.21× the country average).

Demographically, the Traditional food audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traditional food fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traditional food profile in United States.

Audience size
318K
in United States
Gender
67.6%♀
32.4% male
Age
41.3
average years
Country rank
#46928
Topic in United States
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traditional food fans

67.6% are female, 32.4% are male, average age 41.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Traditional food audience in United States
MetricValue
Female67.6%
Male32.4%
Average age41.3
Estimated audience size317,816
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Traditional food audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Traditional food audience comes from United States.

Worldwide audience distribution share by country for Traditional food
CountryShare
United States10.6%
Romania7.1%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traditional food audience in United States is strongest.

Fig. 05

Top regions by affinity

Traditional food fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~9K3.55×
02Wyoming<1K1.61×
03Florida~30K1.50×
04Texas~30K1.26×
05Mississippi~3K1.22×
06Alaska<1K1.18×
07North Dakota<1K1.14×
08South Dakota<1K1.12×
09Georgia~10K1.07×
10New Jersey~9K1.05×
11Delaware<1K1.05×
12New Mexico~2K1.04×
13Montana<1K1.04×
14Hawaii~1K1.00×
15New Hampshire~1K0.99×
16Rhode Island~1K0.99×
17Virginia~8K0.98×
18Maine~1K0.98×
19Oklahoma~3K0.97×
20Nebraska~2K0.97×
21West Virginia~1K0.97×
22Washington, District of Columbia<1K0.97×
23Idaho~2K0.95×
24Washington~6K0.94×
25South Carolina~5K0.94×
26Alabama~4K0.94×
27Utah~3K0.94×
28Kentucky~4K0.93×
29Arkansas~2K0.93×
30California~30K0.91×
31Louisiana~4K0.91×
32Connecticut~3K0.91×
33Iowa~2K0.91×
34New York~20K0.90×
35North Carolina~9K0.90×
36Illinois~9K0.89×
37Oregon~3K0.89×
38Nevada~3K0.89×
39Maryland~5K0.87×
40Pennsylvania~9K0.86×
41Wisconsin~4K0.86×
42Minnesota~4K0.86×
43Indiana~5K0.85×
44Missouri~4K0.85×
45Arizona~5K0.84×
46Massachusetts~5K0.83×
47Colorado~4K0.83×
48Tennessee~5K0.80×
49Michigan~6K0.78×
50Ohio~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Traditional food, United States
0.76×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traditional food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traditional food audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages13.58×
02Elderly careHealth9.88×
03Sustainable energyHome & Garden6.33×
04QVCMovies & TV6.25×
05FedExBusiness & Career6.21×
06Potato chipFood & Beverages5.63×
07First class travelTravel & Leisure5.31×
08Renewable energyBusiness & Career5.26×
09Discount storesShopping3.83×
10Mortgage loansBusiness & Career3.55×
11SubwayFood & Beverages3.10×
12Organic foodFood & Beverages2.94×
13Shopping mallsShopping2.94×
14PinterestInternet & Social Media2.86×
15Pizza HutFood & Beverages2.68×
16McDonald'sFood & Beverages2.61×
17Trader Joe'sShopping2.50×
18AirbnbTravel & Leisure2.42×
19BarbecueFood & Beverages2.32×
20FurnitureHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traditional food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traditional food audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.63×
SustainabilityBALANCE2.37×
Convenience OrientationPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traditional food audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Early Adopter MentalityPOWER0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traditional food have in United States?

Traditional food has an estimated audience of 317,816 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Traditional food fans?

67.6% of Traditional food fans are female, 32.4% are male, with an average age of 41.3 years.

03

Which brands do Traditional food fans like most?

Traditional food fans show strongest brand affinity for FedEx (6.21×), Sustainable energy (6.33×), and QVC (6.25×) over the country average.

04

Where do Traditional food fans live in United States?

Traditional food fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Traditional food fans also like?

Beyond Traditional food itself, the audience over-indexes on Sustainable energy (6.33×), QVC (6.25×), Pinterest (2.86×), and Renewable energy (5.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Traditional food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →