Rascasse Audience Intelligence

Traditional Medicinals Target Market in United States

A data profile of the people who buy, follow and care about Traditional Medicinals in United States — modelled from more than twelve digital signal sources. Traditional Medicinals has an estimated audience of 479,411 people in United States.

#11among Nutrition in United States#3853among Brand in United States#979in Health

The average Traditional Medicinals fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NASDAQ, Renewable energy, Non-alcoholic beverage, with strongest over-indexing on NASDAQ (6.49× the country average).

Demographically, the Traditional Medicinals audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traditional Medicinals fan in United States is more female, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for NASDAQ.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traditional Medicinals profile in United States.

Audience size
479K
in United States
Gender
63.3%♀
36.7% male
Age
45.9
average years
Country rank
#37567
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Traditional Medicinals

63.3% are female, 36.7% are male, average age 45.9.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Traditional Medicinals audience in United States
MetricValue
Female63.3%
Male36.7%
Average age45.9
Estimated audience size479,411
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Traditional Medicinals audience in United States
Age bracketShare%
16-194%
20-2915%
30-3922%
40-4928%
50+32%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Traditional Medicinals audience comes from United States.

Worldwide audience distribution share by country for Traditional Medicinals
CountryShare
United States93.6%
Canada2.9%
United Arab Emirates0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traditional Medicinals audience in United States is strongest.

Fig. 05

Top regions by affinity

Traditional Medicinals customers by region in United States
#RegionReachAffinity×
01California~100K2.07×
02Vermont~1K1.69×
03Virginia~20K1.65×
04Oregon~9K1.65×
05New Hampshire~2K1.18×
06Washington~10K1.17×
07New York~30K1.16×
08Massachusetts~10K1.15×
09Connecticut~5K1.15×
10Colorado~8K1.12×
11Maine~2K1.11×
12New Jersey~10K1.07×
13Idaho~3K1.05×
14Montana~1K1.05×
15Maryland~9K1.04×
16Minnesota~7K1.03×
17Michigan~10K1.02×
18Illinois~20K1.00×
19Hawaii~2K0.98×
20Rhode Island~1K0.98×
21Georgia~10K0.97×
22Delaware~1K0.97×
23Alaska<1K0.97×
24New Mexico~2K0.96×
25North Carolina~10K0.95×
26Wisconsin~7K0.95×
27Washington, District of Columbia~1K0.95×
28North Dakota<1K0.95×
29Pennsylvania~20K0.94×
30Ohio~10K0.94×
31South Dakota~1K0.94×
32South Carolina~7K0.91×
33Nebraska~2K0.91×
34Florida~30K0.89×
35Tennessee~9K0.89×
36Nevada~4K0.89×
37Iowa~4K0.89×
38Arizona~9K0.88×
39Mississippi~3K0.88×
40Arkansas~3K0.88×
41West Virginia~2K0.88×
42Utah~4K0.87×
43Missouri~7K0.85×
44Kansas~3K0.85×
45Indiana~7K0.84×
46Louisiana~5K0.84×
47Alabama~5K0.82×
48Oklahoma~4K0.81×
49Kentucky~5K0.80×
50Texas~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Traditional Medicinals, United States
0.79×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traditional Medicinals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traditional Medicinals audience
#·InterestCategoryAffinity×
01AyurvedaHealth8.13×
02SicilyTravel & Leisure7.42×
03NASDAQBusiness & Career6.49×
04FertilizerHome & Garden5.59×
05Non-alcoholic beverageFood & Beverages5.58×
06Sustainable energyHome & Garden4.75×
07Renewable energyBusiness & Career4.69×
08Western UnionBusiness & Career3.89×
09Internet Movie DatabaseMovies & TV3.78×
10Microwave ovenHome & Garden3.76×
11HerbalismHealth3.49×
12HypermarketShopping3.44×
13TraditionPolitics & Society3.09×
14Britney SpearsMusic & Radio2.95×
15Organic foodFood & Beverages2.58×
16Charitable organizationPolitics & Society2.47×
17PharmacyBusiness & Career2.37×
18Wendy'sFood & Beverages2.10×
19Nonprofit organizationPolitics & Society1.99×
20Trader Joe'sShopping1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traditional Medicinals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traditional Medicinals audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.28×
TraditionCONSERVATISM2.05×
IndividualismJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traditional Medicinals audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.75×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Traditional Medicinals's target market in United States?

Traditional Medicinals's target market in United States covers an estimated 479,411 people, concentrated in California and Texas.

02

What is the gender split and age of Traditional Medicinals customers?

63.3% of the Traditional Medicinals audience are female, 36.7% are male, with an average age of 45.9 years.

03

Which brands do Traditional Medicinals fans like most?

Traditional Medicinals fans show strongest brand affinity for NASDAQ (6.49×), Renewable energy (4.69×), and Non-alcoholic beverage (5.58×) over the country average.

04

Where do Traditional Medicinals fans live in United States?

Traditional Medicinals fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Traditional Medicinals fans also like?

Beyond Traditional Medicinals itself, the audience over-indexes on Renewable energy (4.69×), Non-alcoholic beverage (5.58×), Sustainable energy (4.75×), and Tradition (3.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Traditional Medicinals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional Medicinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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