Rascasse Audience Intelligence

Trae Young Audience in United States

A data profile of the people who buy, follow and care about Trae Young in United States — modelled from more than twelve digital signal sources. Trae Young has an estimated audience of 4,163,230 people in United States.

#84among Basketball in United States#952among Person in United States#681in Sports

The average Trae Young fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Washington Wizards, Brook Lopez, Reggie Jackson, with strongest over-indexing on Washington Wizards (6.93× the country average).

Demographically, the Trae Young audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trae Young fan in United States is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Washington Wizards.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trae Young profile in United States.

Audience size
4.2M
in United States
Gender
40.5%♀
59.5% male
Age
31.6
average years
Country rank
#7784
Person in United States
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trae Young fans

40.5% are female, 59.5% are male, average age 31.6.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Trae Young audience in United States
MetricValue
Female40.5%
Male59.5%
Average age31.6
Estimated audience size4,163,230
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Trae Young audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Trae Young audience comes from United States.

Worldwide audience distribution share by country for Trae Young
CountryShare
United States72.0%
Canada5.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trae Young audience in United States is strongest.

Fig. 05

Top regions by affinity

Trae Young fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K3.13×
02Washington, District of Columbia~20K1.99×
03Maryland~100K1.95×
04Oklahoma~80K1.85×
05New York~300K1.49×
06Virginia~100K1.46×
07New Jersey~100K1.35×
08Massachusetts~90K1.15×
09North Carolina~100K1.14×
10Alabama~60K1.12×
11Illinois~200K1.10×
12Connecticut~50K1.10×
13Indiana~80K1.05×
14Louisiana~60K1.05×
15Texas~400K1.04×
16South Carolina~60K1.04×
17Minnesota~60K1.03×
18Delaware~10K1.03×
19Pennsylvania~100K1.00×
20California~400K0.96×
21Ohio~100K0.96×
22Michigan~100K0.96×
23Wisconsin~60K0.96×
24Florida~300K0.95×
25Arizona~80K0.95×
26Rhode Island~10K0.95×
27Tennessee~80K0.94×
28Mississippi~30K0.94×
29Kentucky~50K0.91×
30Nevada~30K0.83×
31West Virginia~20K0.83×
32Missouri~50K0.82×
33Hawaii~10K0.82×
34Arkansas~30K0.81×
35Maine~10K0.79×
36Colorado~50K0.78×
37New Hampshire~10K0.78×
38North Dakota~7K0.78×
39Kansas~20K0.76×
40South Dakota~7K0.75×
41Iowa~20K0.73×
42Vermont~5K0.72×
43Oregon~30K0.71×
44Washington~60K0.70×
45Alaska~6K0.70×
46Nebraska~10K0.68×
47Utah~20K0.67×
48New Mexico~10K0.65×
49Montana~7K0.59×
50Idaho~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Trae Young, United States
0.52×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trae Young audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trae Young audience
#·InterestCategoryAffinity×
01Reggie JacksonSports19.64×
02Brook LopezSports18.46×
03Washington WizardsSports6.93×
04Memphis GrizzliesSports4.00×
05Charlotte HornetsSports3.94×
06Indiana PacersSports3.74×
07Minnesota TimberwolvesSports3.68×
08Brooklyn NetsSports3.45×
09New Orleans PelicansSports3.43×
10Phoenix SunsSports3.33×
11Houston RocketsSports3.02×
12Sneaker collectingFashion & Accessoires2.19×
13LeBron JamesSports2.17×
14College basketballSports2.04×
15Golden State WarriorsSports2.01×
16NBA FinalsSports1.99×
17NBA playoffsSports1.82×
18Mobile gameGames1.78×
19Mixed martial artsSports1.69×
20ESPNMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trae Young audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trae Young audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Convenience OrientationPREMIUM1.20×
IndulgenceJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trae Young audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trae Young have in United States?

Trae Young has an estimated audience of 4,163,230 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Trae Young fans?

40.5% of Trae Young fans are female, 59.5% are male, with an average age of 31.6 years.

03

Which brands do Trae Young fans like most?

Trae Young fans show strongest brand affinity for Washington Wizards (6.93×), Brook Lopez (18.46×), and Reggie Jackson (19.64×) over the country average.

04

Where do Trae Young fans live in United States?

Trae Young fans in United States are most concentrated in California (reach ~400K), Georgia (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Trae Young fans also like?

Beyond Trae Young itself, the audience over-indexes on Brook Lopez (18.46×), Reggie Jackson (19.64×), Minnesota Timberwolves (3.68×), and Charlotte Hornets (3.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Trae Young. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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