Rascasse Audience Intelligence

Travis Scott Audience in United States

A data profile of the people who buy, follow and care about Travis Scott in United States — modelled from more than twelve digital signal sources. Travis Scott has an estimated audience of 8,110,555 people in United States.

#14among Hip hop in United States#302among Person in United States#326in Music & Radio

The average Travis Scott fan in United States is 29.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Spotify, Underground hip hop, with strongest over-indexing on Britney Spears (3.14× the country average).

Demographically, the Travis Scott audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travis Scott fan in United States is balanced, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travis Scott profile in United States.

Audience size
8.1M
in United States
Gender
45.5%♀
54.5% male
Age
29.8
average years
Country rank
#4383
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travis Scott fans

45.5% are female, 54.5% are male, average age 29.8.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Travis Scott audience in United States
MetricValue
Female45.5%
Male54.5%
Average age29.8
Estimated audience size8,110,555
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Travis Scott audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Travis Scott audience comes from United States.

Worldwide audience distribution share by country for Travis Scott
CountryShare
United States31.2%
Brazil5.4%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travis Scott audience in United States is strongest.

Fig. 05

Top regions by affinity

Travis Scott fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K1.44×
02California~1.5M1.41×
03Texas~1M1.39×
04New York~700K1.38×
05Arizona~200K1.35×
06Georgia~300K1.27×
07Nevada~100K1.27×
08Florida~700K1.26×
09Connecticut~100K1.20×
10Illinois~300K1.19×
11Louisiana~100K1.18×
12Maryland~200K1.16×
13Utah~90K1.16×
14Virginia~200K1.12×
15Alabama~100K1.10×
16Massachusetts~200K1.09×
17Rhode Island~30K1.06×
18Pennsylvania~300K1.04×
19South Carolina~100K1.04×
20Washington, District of Columbia~30K1.04×
21North Carolina~300K1.03×
22Washington~200K1.03×
23Mississippi~70K1.03×
24New Mexico~40K1.00×
25Ohio~300K0.99×
26Oklahoma~100K0.99×
27Indiana~200K0.98×
28Oregon~100K0.97×
29Michigan~200K0.95×
30Tennessee~200K0.95×
31Delaware~20K0.95×
32Missouri~100K0.92×
33Kentucky~100K0.91×
34Hawaii~30K0.91×
35Colorado~100K0.89×
36Wisconsin~100K0.88×
37Nebraska~40K0.88×
38Arkansas~60K0.87×
39Idaho~40K0.85×
40Kansas~60K0.84×
41Minnesota~100K0.83×
42New Hampshire~30K0.83×
43Iowa~60K0.82×
44Alaska~10K0.78×
45North Dakota~10K0.76×
46West Virginia~30K0.75×
47Maine~20K0.71×
48South Dakota~10K0.71×
49Vermont~10K0.65×
50Montana~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Travis Scott, United States
0.64×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travis Scott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travis Scott audience
#·InterestCategoryAffinity×
01Old-school hip hopMusic & Radio3.26×
02Underground hip hopMusic & Radio3.18×
03Britney SpearsMusic & Radio3.14×
04Curly HairBeauty & Wellness3.00×
05YouTube MusicInternet & Social Media2.80×
06Miami HeatSports2.76×
07Hair ExtensionsBeauty & Wellness2.49×
08LeBron JamesSports2.44×
09Ariana GrandeMusic & Radio2.43×
10Los Angeles LakersSports2.39×
11Lace wigBeauty & Wellness2.32×
12NBA playoffsSports2.30×
13Super BowlSports2.18×
14Taylor SwiftMusic & Radio2.13×
15Golden State WarriorsSports2.12×
16LivemusicMusic & Radio2.04×
17WWESports1.87×
18SpotifyInternet & Social Media1.82×
19NBA FinalsSports1.73×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travis Scott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travis Scott audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Urban LifestyleOPEN1.04×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travis Scott audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.49×
SpiritualityBALANCE0.55×
IndividualismJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travis Scott have in United States?

Travis Scott has an estimated audience of 8,110,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Travis Scott fans?

45.5% of Travis Scott fans are female, 54.5% are male, with an average age of 29.8 years.

03

Which brands do Travis Scott fans like most?

Travis Scott fans show strongest brand affinity for Britney Spears (3.14×), Spotify (1.82×), and Underground hip hop (3.18×) over the country average.

04

Where do Travis Scott fans live in United States?

Travis Scott fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Travis Scott fans also like?

Beyond Travis Scott itself, the audience over-indexes on Spotify (1.82×), Underground hip hop (3.18×), YouTube Music (2.8×), and Curly Hair (3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Travis Scott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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