Travis Scott Audience in United States

Travis Scott has an estimated audience of 8,666,498 people in United States. 45.5% are female, 54.5% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Houston Astros, Camila Cabello.

The average Travis Scott fan in United States is 29.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (7.4× the country average). Demographically, the Travis Scott audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Travis Scott fans

Demographic split for Travis Scott audience in United States
MetricValue
Female45.5%
Male54.5%
Average age29.8
Estimated audience size8,666,498

Audience persona

The typical Travis Scott fan in United States is balanced, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Travis Scott in United States
RegionReachAffinity
California1,381,0271.45×
Texas1,070,1251.44×
Florida763,4231.3×
New York705,2681.46×
Illinois341,1171.18×
New Jersey338,2991.53×
Georgia333,7791.25×
Pennsylvania307,6141.05×
North Carolina275,2171.06×
Ohio268,9671.01×
Arizona251,9411.42×
Virginia239,2301.13×
Michigan218,7470.97×
Massachusetts187,6951.1×
Washington183,2221.05×
Maryland169,0271.13×
Tennessee165,4800.95×
Indiana157,6741×
Alabama136,6701.13×
South Carolina135,1651.04×
Louisiana133,9791.2×
Missouri129,1600.92×
Colorado123,3010.9×
Wisconsin114,2110.88×
Nevada106,5771.27×
Connecticut105,6321.22×
Minnesota103,6840.83×
Kentucky98,2220.9×
Oregon96,7680.97×
Oklahoma96,6091×
Utah89,8911.16×
Mississippi70,7460.99×
Arkansas61,3720.86×
Iowa58,9460.83×
Kansas56,7500.83×
New Mexico41,1910.95×
Nebraska37,1500.85×
Idaho36,5790.84×
Hawaii33,0300.89×
West Virginia29,2020.72×
Rhode Island28,0651.02×
New Hampshire27,8140.81×
Washington, District of Columbia26,2161.01×
Maine21,6680.7×
Delaware20,6520.86×
Montana14,4880.6×
Alaska13,8640.75×
South Dakota12,8350.64×
North Dakota12,2070.69×
Vermont8,9370.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travis Scott audience
BrandAffinityCategory
Google Maps7.4×Internet & Social Media
Indeed.com7.11×Business & Career
Enterprise Rent-A-Car9.22×Cars & Mobility
Houston Astros11.42×Sports
Camila Cabello22.21×Music & Radio
Aaliyah20.53×Music & Radio
Capital One4.61×Business & Career
DraftKings17.48×Sports
Novak Djokovic14.61×Sports
Apple Store8.4×Shopping
StubHub9.44×Travel & Leisure
Los Angeles Dodgers6.94×Sports
Aaron Rodgers6×Sports
JD Sports11.88×Shopping
Circle K6.47×Shopping
Beetlejuice4.48×Movies & TV
Luka Dončić10.03×Sports
Nipsey Hussle18.96×Music & Radio
Streetwear4.65×Fashion & Accessoires
DuckDuckGo8.08×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travis Scott audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
Early Adopter MentalityPOWER1.97
Luxury OrientationPREMIUM1.32
SustainabilityBALANCE1.15
Family OrientationCONSERVATISM1.15
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Travis Scott
CountryShare
United States36.3%
Brazil5.2%
India4.4%

See Travis Scott audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Travis Scott have in United States?

Travis Scott has an estimated audience of 8,666,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Travis Scott fans?

45.5% of Travis Scott fans are female, 54.5% are male, with an average age of 29.8 years.

Which brands do Travis Scott fans like most?

Travis Scott fans show strongest brand affinity for Google Maps (7.4×), Indeed.com (7.11×), and Enterprise Rent-A-Car (9.22×) over the country average.

Where do Travis Scott fans live in United States?

Travis Scott fans in United States are most concentrated in California (reach 1,381,027), Texas (reach 1,070,125), and Florida (reach 763,423). These three regions account for the largest share of the active audience.

What other brands do Travis Scott fans also like?

Beyond Travis Scott itself, the audience over-indexes on Indeed.com (7.11×), Enterprise Rent-A-Car (9.22×), Houston Astros (11.42×), and Camila Cabello (22.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travis Scott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.