Treasure Island Audience in United States

Treasure Island logo

Treasure Island has an estimated audience of 1,640,485 people in United States. 62.1% are female, 37.9% are male, average age 43.4. Top regions: California, Florida, Nevada. Top brand affinities: Israel, Pillow, Governor of Michigan, New Era (Namibia), Pro-Ject.

The average Treasure Island fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Nevada. Top brand affinities include Israel, Pillow, Governor of Michigan, with strongest over-indexing on Israel (1.82× the country average). Demographically, the Treasure Island audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Video game

Demographics of Treasure Island fans

Demographic split for Treasure Island audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.4
Estimated audience size1,640,485

Audience persona

The typical Treasure Island fan in United States is more female, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Treasure Island in United States
RegionReachAffinity
California283,8801.57×
Florida215,3061.94×
Nevada203,69512.84×
Minnesota105,1944.48×
Texas85,1530.6×
New York46,9410.51×
Ohio36,5800.72×
Illinois35,7910.65×
Arizona33,4641×
Pennsylvania31,1280.56×
Georgia29,6380.59×
North Carolina27,8580.56×
Washington26,2850.8×
Michigan25,4090.59×
Wisconsin25,2771.02×
Virginia23,4030.59×
New Jersey20,3350.49×
Tennessee20,0250.61×
Indiana18,8540.63×
Colorado18,7860.73×
Massachusetts18,1510.56×
Missouri17,7830.67×
South Carolina15,7320.64×
Maryland15,0750.53×
Utah14,5160.99×
Oregon13,5230.72×
Alabama13,2900.58×
Kentucky13,2210.64×
Oklahoma10,8850.6×
Louisiana10,7070.51×
Iowa9,8750.73×
Connecticut8,3400.51×
Kansas7,9690.62×
Arkansas7,5870.56×
Mississippi5,6790.42×
Idaho5,6290.68×
New Mexico5,4170.66×
Nebraska4,9710.6×
Hawaii4,7480.67×
New Hampshire4,2630.66×
West Virginia4,2030.55×
Maine3,7230.63×
South Dakota3,0180.8×
Montana3,0020.66×
North Dakota2,7520.82×
Rhode Island2,6360.5×
Washington, District of Columbia2,5690.52×
Alaska2,5050.71×
Vermont2,3440.81×
Delaware2,2450.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Treasure Island audience
BrandAffinityCategory
Israel1.82×Travel & Leisure
Pillow1.69×Home & Garden
Governor of Michigan5.31×Politics & Society
New Era (Namibia)5.68×News
Pro-Ject2.9×Music & Radio
Goop3.75×Internet & Social Media
Keith Stanfield4.5×Movies & TV
Fairy godmother4.92×Literature
Historic site2.72×Arts & Culture
Wok3.99×Food & Beverages
Vocal harmony2.68×Music & Radio
headspace5.19×Health
Grinch2.22×Movies & TV
Google Home3.45×Technology & Electronics
Hibachi4.17×Food & Beverages
Electrolyte2.47×Health
Cherish (group)5.63×Music & Radio
Nurse education1.62×Kids & Family
Jeep Wagoneer2.76×Cars & Mobility
Voter registration2.26×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Treasure Island audience
TraitClusterScore
Urban LifestyleOPEN1.67
TravellingTHRILL1.46
Family OrientationCONSERVATISM1.46
Community OrientationOPEN1.43
DIY MentalityTHRILL1.35
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Treasure Island
CountryShare
United States59.0%
United Kingdom7.0%
Italy5.3%

See Treasure Island audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Treasure Island have in United States?

Treasure Island has an estimated audience of 1,640,485 people in United States, concentrated in California and Florida.

What is the gender split and age of Treasure Island fans?

62.1% of Treasure Island fans are female, 37.9% are male, with an average age of 43.4 years.

Which brands do Treasure Island fans like most?

Treasure Island fans show strongest brand affinity for Israel (1.82×), Pillow (1.69×), and Governor of Michigan (5.31×) over the country average.

Where do Treasure Island fans live in United States?

Treasure Island fans in United States are most concentrated in California (reach 283,880), Florida (reach 215,306), and Nevada (reach 203,695). These three regions account for the largest share of the active audience.

What other brands do Treasure Island fans also like?

Beyond Treasure Island itself, the audience over-indexes on Pillow (1.69×), Governor of Michigan (5.31×), New Era (Namibia) (5.68×), and Pro-Ject (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Treasure Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.