Triple Crown of Thoroughbred Racing Audience in United States

Triple Crown of Thoroughbred Racing logo

Triple Crown of Thoroughbred Racing has an estimated audience of 435,025 people in United States. 53.1% are female, 46.9% are male, average age 45.1. Top regions: Florida, California, New York. Top brand affinities: Keene, New Hampshire, Tech News, Halsey, Oregon, Historic site, Cherish (group).

The average Triple Crown of Thoroughbred Racing fan in United States is 45.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Keene, New Hampshire, Tech News, Halsey, Oregon, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Triple Crown of Thoroughbred Racing audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Triple Crown of Thoroughbred Racing fans

Demographic split for Triple Crown of Thoroughbred Racing audience in United States
MetricValue
Female53.1%
Male46.9%
Average age45.1
Estimated audience size435,025

Audience persona

The typical Triple Crown of Thoroughbred Racing fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Triple Crown of Thoroughbred Racing in United States
RegionReachAffinity
Florida22,9590.78×
California22,9380.48×
New York21,8360.9×
Texas21,6260.58×
Kentucky13,4322.46×
Pennsylvania13,0710.89×
Ohio12,8090.96×
Illinois10,3080.71×
North Carolina9,0780.69×
Virginia8,9300.84×
Michigan8,5920.76×
Indiana8,0621.01×
New Jersey7,8720.71×
Georgia7,8450.59×
Tennessee7,4930.86×
Arizona7,2500.82×
Maryland7,0830.95×
Massachusetts6,7170.78×
Missouri6,3040.9×
Minnesota5,8170.93×
Washington5,6790.65×
Wisconsin5,3580.82×
Louisiana5,0870.91×
Oklahoma4,8861.01×
Colorado4,7870.7×
South Carolina4,7820.73×
Alabama4,7350.78×
Iowa3,8611.08×
Arkansas3,7041.03×
Connecticut3,4830.8×
Oregon3,3510.67×
Nevada3,3300.79×
Kansas2,9580.86×
Utah2,8280.73×
West Virginia2,6421.3×
Nebraska2,5841.18×
Montana2,5772.14×
Mississippi2,5210.7×
Delaware2,2251.85×
Idaho2,1440.98×
New Mexico2,0560.94×
Maine1,9731.27×
New Hampshire1,8471.08×
South Dakota1,6501.64×
Hawaii1,5540.83×
Rhode Island1,5291.1×
North Dakota1,2721.42×
Wyoming1,2301.91×
Alaska1,1981.29×
Vermont1,1281.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Triple Crown of Thoroughbred Racing audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Tech News31.58×Technology & Electronics
Halsey, Oregon19.41×Travel & Leisure
Historic site7.14×Arts & Culture
Cherish (group)16.48×Music & Radio
Wok9.12×Food & Beverages
Hibachi10.56×Food & Beverages
headspace12.5×Health
Governor of Michigan9.79×Politics & Society
Google Home7.78×Technology & Electronics
Collectable1.86×Kids & Family
Goop5.9×Internet & Social Media
Grace Slick8.49×Music & Radio
Minnesota1.66×Travel & Leisure
Pillow2.02×Home & Garden
Kikar HaShabbat15.24×News
Cryptic crossword14.21×Technology & Electronics
Fairy godmother6.44×Literature
Fat Albert (film)7.13×Movies & TV
TV Fanatic8.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Triple Crown of Thoroughbred Racing audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Need for SecurityCONSERVATISM1.57
Community OrientationOPEN1.45
Quality AwarenessPREMIUM1.45
IndividualismJOY1.44
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Triple Crown of Thoroughbred Racing
CountryShare
United States86.1%
Canada5.7%
United Kingdom4.1%

See Triple Crown of Thoroughbred Racing audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Triple Crown of Thoroughbred Racing have in United States?

Triple Crown of Thoroughbred Racing has an estimated audience of 435,025 people in United States, concentrated in Florida and California.

What is the gender split and age of Triple Crown of Thoroughbred Racing fans?

53.1% of Triple Crown of Thoroughbred Racing fans are female, 46.9% are male, with an average age of 45.1 years.

Which brands do Triple Crown of Thoroughbred Racing fans like most?

Triple Crown of Thoroughbred Racing fans show strongest brand affinity for Keene, New Hampshire (675×), Tech News (31.58×), and Halsey, Oregon (19.41×) over the country average.

Where do Triple Crown of Thoroughbred Racing fans live in United States?

Triple Crown of Thoroughbred Racing fans in United States are most concentrated in Florida (reach 22,959), California (reach 22,938), and New York (reach 21,836). These three regions account for the largest share of the active audience.

What other brands do Triple Crown of Thoroughbred Racing fans also like?

Beyond Triple Crown of Thoroughbred Racing itself, the audience over-indexes on Tech News (31.58×), Halsey, Oregon (19.41×), Historic site (7.14×), and Cherish (group) (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Triple Crown of Thoroughbred Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.