Triple Crown of Thoroughbred Racing Audience in United States

Triple Crown of Thoroughbred Racing has an estimated audience of 435,025 people in United States. 53.1% are female, 46.9% are male, average age 45.1. Top regions: Florida, California, New York. Top brand affinities: Finnair, Capital One, Diane Keaton, Aaron Rodgers, Google Maps.

The average Triple Crown of Thoroughbred Racing fan in United States is 45.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Finnair, Capital One, Diane Keaton, with strongest over-indexing on Finnair (675× the country average). Demographically, the Triple Crown of Thoroughbred Racing audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Triple Crown of Thoroughbred Racing fans

Demographic split for Triple Crown of Thoroughbred Racing audience in United States
MetricValue
Female53.1%
Male46.9%
Average age45.1
Estimated audience size435,025

Audience persona

The typical Triple Crown of Thoroughbred Racing fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Triple Crown of Thoroughbred Racing in United States
RegionReachAffinity
Florida22,9590.78×
California22,9380.48×
New York21,8360.9×
Texas21,6260.58×
Kentucky13,4322.46×
Pennsylvania13,0710.89×
Ohio12,8090.96×
Illinois10,3080.71×
North Carolina9,0780.69×
Virginia8,9300.84×
Michigan8,5920.76×
Indiana8,0621.01×
New Jersey7,8720.71×
Georgia7,8450.59×
Tennessee7,4930.86×
Arizona7,2500.82×
Maryland7,0830.95×
Massachusetts6,7170.78×
Missouri6,3040.9×
Minnesota5,8170.93×
Washington5,6790.65×
Wisconsin5,3580.82×
Louisiana5,0870.91×
Oklahoma4,8861.01×
Colorado4,7870.7×
South Carolina4,7820.73×
Alabama4,7350.78×
Iowa3,8611.08×
Arkansas3,7041.03×
Connecticut3,4830.8×
Oregon3,3510.67×
Nevada3,3300.79×
Kansas2,9580.86×
Utah2,8280.73×
West Virginia2,6421.3×
Nebraska2,5841.18×
Montana2,5772.14×
Mississippi2,5210.7×
Delaware2,2251.85×
Idaho2,1440.98×
New Mexico2,0560.94×
Maine1,9731.27×
New Hampshire1,8471.08×
South Dakota1,6501.64×
Hawaii1,5540.83×
Rhode Island1,5291.1×
North Dakota1,2721.42×
Wyoming1,2301.91×
Alaska1,1981.29×
Vermont1,1281.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Triple Crown of Thoroughbred Racing audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One12.4×Business & Career
Diane Keaton14.21×Movies & TV
Aaron Rodgers12.45×Sports
Google Maps7.41×Internet & Social Media
CarGurus10.53×Cars & Mobility
Google News9.75×News
AccuWeather10.17×Home & Garden
Circle K10.62×Shopping
Indeed.com6.13×Business & Career
John Wayne21.81×Movies & TV
Kendra Scott14.64×Fashion & Accessoires
Clint Eastwood12.49×Movies & TV
Bruce Willis10×Movies & TV
Billy Bob Thornton11.76×Movies & TV
Catherine Zeta-Jones14.87×Movies & TV
Matthew McConaughey11.59×Movies & TV
Demi Moore11.62×Movies & TV
Eddie Bauer16.48×Fashion & Accessoires
Enterprise Rent-A-Car7.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Triple Crown of Thoroughbred Racing audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Need for SecurityCONSERVATISM1.57
Community OrientationOPEN1.45
Quality AwarenessPREMIUM1.45
IndividualismJOY1.44
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Triple Crown of Thoroughbred Racing
CountryShare
United States86.1%
Canada5.7%
United Kingdom4.1%

See Triple Crown of Thoroughbred Racing audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Triple Crown of Thoroughbred Racing have in United States?

Triple Crown of Thoroughbred Racing has an estimated audience of 435,025 people in United States, concentrated in Florida and California.

What is the gender split and age of Triple Crown of Thoroughbred Racing fans?

53.1% of Triple Crown of Thoroughbred Racing fans are female, 46.9% are male, with an average age of 45.1 years.

Which brands do Triple Crown of Thoroughbred Racing fans like most?

Triple Crown of Thoroughbred Racing fans show strongest brand affinity for Finnair (675×), Capital One (12.4×), and Diane Keaton (14.21×) over the country average.

Where do Triple Crown of Thoroughbred Racing fans live in United States?

Triple Crown of Thoroughbred Racing fans in United States are most concentrated in Florida (reach 22,959), California (reach 22,938), and New York (reach 21,836). These three regions account for the largest share of the active audience.

What other brands do Triple Crown of Thoroughbred Racing fans also like?

Beyond Triple Crown of Thoroughbred Racing itself, the audience over-indexes on Capital One (12.4×), Diane Keaton (14.21×), Aaron Rodgers (12.45×), and Google Maps (7.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Triple Crown of Thoroughbred Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.