Truthout Audience in United States

Truthout logo

Truthout has an estimated audience of 551,202 people in United States. 50.0% are female, 50.0% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: AccuWeather, StubHub, Clint Eastwood, Horoscope, DocuSign.

The average Truthout fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include AccuWeather, StubHub, Clint Eastwood, with strongest over-indexing on AccuWeather (16.31× the country average). Demographically, the Truthout audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: NGO / Political Party · Subtype: Charity

Demographics of Truthout fans

Demographic split for Truthout audience in United States
MetricValue
Female50.0%
Male50.0%
Average age39.6
Estimated audience size551,202

Audience persona

The typical Truthout fan in United States is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Truthout in United States
RegionReachAffinity
California67,2711.11×
New York36,2211.18×
Texas23,4680.5×
Washington21,8711.98×
Illinois21,3001.16×
Pennsylvania20,8741.12×
Oregon19,2813.05×
Massachusetts17,9901.66×
Virginia14,4111.07×
Ohio13,9500.82×
Michigan13,8870.96×
Florida13,8080.37×
New Jersey10,0510.72×
Wisconsin9,5341.15×
Minnesota9,2231.17×
Colorado9,0151.04×
Kentucky8,6271.25×
Arizona8,3140.74×
Missouri7,9290.89×
Maryland7,8740.83×
North Carolina7,8410.47×
Georgia6,9470.41×
Idaho6,5052.35×
Indiana5,9760.59×
New Mexico4,6581.69×
Connecticut4,3900.79×
Tennessee3,8080.34×
Washington, District of Columbia3,4872.1×
Nevada3,4740.65×
Vermont3,4673.58×
Maine3,3821.71×
Mississippi3,3810.74×
Oklahoma2,9840.49×
Louisiana2,9580.42×
Utah2,7480.56×
Arkansas2,6700.59×
Iowa2,4090.53×
Wyoming2,4012.94×
West Virginia2,0380.79×
Alabama1,9100.25×
New Hampshire1,8980.87×
Kansas1,8010.41×
South Carolina1,5540.19×
South Dakota1,1790.93×
Nebraska1,1080.4×
Montana1,0410.68×
Hawaii9380.4×
North Dakota8890.79×
Alaska8840.75×
Rhode Island8460.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truthout audience
BrandAffinityCategory
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
Horoscope13.08×Health
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.72×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.84×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV
Matt Damon12.72×Movies & TV
Sustainable energy7.47×Home & Garden
Cotton On16.32×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truthout audience
TraitClusterScore
SustainabilityBALANCE3.02
IndividualismJOY2.59
Risk AppetiteTHRILL2.37
PatriotismCONSERVATISM1.78
Early Adopter MentalityPOWER1.76
Community OrientationOPEN1.66

Worldwide distribution

Worldwide audience distribution share by country for Truthout
CountryShare
United States92.2%
Canada2.5%
United Kingdom1.8%

See Truthout audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Truthout have in United States?

Truthout has an estimated audience of 551,202 people in United States, concentrated in California and New York.

What is the gender split and age of Truthout fans?

50.0% of Truthout fans are female, 50.0% are male, with an average age of 39.6 years.

Which brands do Truthout fans like most?

Truthout fans show strongest brand affinity for AccuWeather (16.31×), StubHub (16.02×), and Clint Eastwood (12.97×) over the country average.

Where do Truthout fans live in United States?

Truthout fans in United States are most concentrated in California (reach 67,271), New York (reach 36,221), and Texas (reach 23,468). These three regions account for the largest share of the active audience.

What other brands do Truthout fans also like?

Beyond Truthout itself, the audience over-indexes on StubHub (16.02×), Clint Eastwood (12.97×), Horoscope (13.08×), and DocuSign (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truthout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.