Turmoil Audience in United States
Turmoil has an estimated audience of 593,764 people in United States. 46.9% are female, 53.1% are male, average age 43.0. Top brand affinities: Urban Outfitters, Who Wants to Be a Millionaire?, Historic site, Tech News, Israel.
Top brand affinities include Urban Outfitters, Who Wants to Be a Millionaire?, Historic site, with strongest over-indexing on Urban Outfitters (4.95× the country average). Demographically, the Turmoil audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Turmoil fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.0 |
| Estimated audience size | 593,764 |
Audience persona
The typical Turmoil fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 4.95× | Shopping |
| Who Wants to Be a Millionaire? | 15× | Movies & TV |
| Historic site | 5.04× | Arts & Culture |
| Tech News | 9.1× | Technology & Electronics |
| Israel | 1.58× | Travel & Leisure |
| Governor of Michigan | 4.76× | Politics & Society |
| Keith Stanfield | 4.06× | Movies & TV |
| Home staging | 2.96× | Home & Garden |
| Mathcore | 4.37× | Music & Radio |
| Hipster | 5.21× | Politics & Society |
| JDSU | 1.54× | Business & Career |
| Birthday Gifts | 1.54× | Kids & Family |
| Wikia | 1.63× | Internet & Social Media |
| Goop | 2.54× | Internet & Social Media |
| Fairy godmother | 3.48× | Literature |
| Pro-Ject | 1.8× | Music & Radio |
| Halsey, Oregon | 3.52× | Travel & Leisure |
| Jeep Wagoneer | 2.41× | Cars & Mobility |
| Corona (band) | 2.41× | Music & Radio |
| Stamp collecting | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.21 |
| Sustainability | BALANCE | 1.71 |
| Luxury Orientation | PREMIUM | 1.65 |
| Travelling | THRILL | 1.48 |
| Career Orientation | POWER | 1.46 |
| Community Orientation | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Japan | 9.3% |
| India | 8.4% |
See Turmoil audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Turmoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.