Rascasse Audience Intelligence

Tyrese Haliburton Audience in United States

A data profile of the people who buy, follow and care about Tyrese Haliburton in United States — modelled from more than twelve digital signal sources. Tyrese Haliburton has an estimated audience of 7,881,376 people in United States.

#54among Basketball in United States#318among Person in United States#361in Sports

The average Tyrese Haliburton fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Indiana, Texas.

Top brand affinities include Indiana Pacers, Brook Lopez, Reggie Jackson, with strongest over-indexing on Indiana Pacers (9.92× the country average).

Demographically, the Tyrese Haliburton audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tyrese Haliburton fan in United States is more male, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Indiana Pacers.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyrese Haliburton profile in United States.

Audience size
7.9M
in United States
Gender
40.0%♀
60.0% male
Age
32.5
average years
Country rank
#4485
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tyrese Haliburton fans

40.0% are female, 60.0% are male, average age 32.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Tyrese Haliburton audience in United States
MetricValue
Female40.0%
Male60.0%
Average age32.5
Estimated audience size7,881,376
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Tyrese Haliburton audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

76.9%

of the worldwide Tyrese Haliburton audience comes from United States.

Worldwide audience distribution share by country for Tyrese Haliburton
CountryShare
United States76.9%
Canada5.3%
Brazil3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyrese Haliburton audience in United States is strongest.

Fig. 05

Top regions by affinity

Tyrese Haliburton fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~700K5.05×
02Iowa~100K1.89×
03Wisconsin~200K1.57×
04Oklahoma~100K1.47×
05Minnesota~100K1.22×
06Illinois~300K1.20×
07Kentucky~100K1.19×
08New York~500K1.13×
09Ohio~200K1.11×
10New Jersey~200K1.09×
11Massachusetts~200K1.09×
12Georgia~200K1.02×
13Maryland~100K1.00×
14North Carolina~200K0.98×
15Texas~600K0.96×
16Michigan~200K0.96×
17California~800K0.95×
18Pennsylvania~200K0.95×
19Connecticut~70K0.95×
20Washington, District of Columbia~20K0.95×
21Virginia~200K0.94×
22South Dakota~20K0.92×
23Nebraska~30K0.91×
24North Dakota~10K0.91×
25Missouri~100K0.89×
26Louisiana~80K0.89×
27Arkansas~50K0.89×
28South Carolina~100K0.88×
29Mississippi~50K0.88×
30Rhode Island~20K0.88×
31Delaware~20K0.88×
32Arizona~100K0.84×
33Kansas~50K0.84×
34Hawaii~30K0.83×
35Tennessee~100K0.82×
36Alabama~80K0.82×
37New Hampshire~20K0.82×
38Maine~20K0.81×
39Colorado~90K0.79×
40Alaska~10K0.78×
41Florida~400K0.77×
42Nevada~50K0.76×
43West Virginia~20K0.74×
44Vermont~9K0.74×
45Utah~50K0.73×
46Washington~100K0.70×
47Oregon~60K0.70×
48Montana~10K0.70×
49New Mexico~20K0.66×
50Idaho~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Tyrese Haliburton, United States
0.60×1.00×5.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyrese Haliburton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyrese Haliburton audience
#·InterestCategoryAffinity×
01Reggie JacksonSports25.29×
02Brook LopezSports23.78×
03Indiana PacersSports9.92×
04Memphis GrizzliesSports4.88×
05Washington WizardsSports4.39×
06Minnesota TimberwolvesSports4.30×
07Charlotte HornetsSports4.13×
08New Orleans PelicansSports4.09×
09Brooklyn NetsSports3.99×
10Phoenix SunsSports3.84×
11Utah JazzSports3.60×
12Houston RocketsSports3.44×
13San Antonio SpursSports2.84×
14Sneaker collectingFashion & Accessoires2.76×
15LeBron JamesSports2.29×
16Golden State WarriorsSports2.11×
17College basketballSports2.04×
18NBA FinalsSports1.98×
19NBA playoffsSports1.89×
20Mobile gameGames1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyrese Haliburton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyrese Haliburton audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.24×
Early Adopter MentalityPOWER1.20×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyrese Haliburton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tyrese Haliburton have in United States?

Tyrese Haliburton has an estimated audience of 7,881,376 people in United States, concentrated in California and Indiana.

02

What is the gender split and age of Tyrese Haliburton fans?

40.0% of Tyrese Haliburton fans are female, 60.0% are male, with an average age of 32.5 years.

03

Which brands do Tyrese Haliburton fans like most?

Tyrese Haliburton fans show strongest brand affinity for Indiana Pacers (9.92×), Brook Lopez (23.78×), and Reggie Jackson (25.29×) over the country average.

04

Where do Tyrese Haliburton fans live in United States?

Tyrese Haliburton fans in United States are most concentrated in California (reach ~800K), Indiana (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tyrese Haliburton fans also like?

Beyond Tyrese Haliburton itself, the audience over-indexes on Brook Lopez (23.78×), Reggie Jackson (25.29×), Minnesota Timberwolves (4.3×), and Brooklyn Nets (3.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tyrese Haliburton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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