Unbreakable Audience in United States

Unbreakable logo

Unbreakable has an estimated audience of 886,817 people in United States. 76.8% are female, 23.2% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Unbreakable fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Unbreakable audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Unbreakable fans

Demographic split for Unbreakable audience in United States
MetricValue
Female76.8%
Male23.2%
Average age45.5
Estimated audience size886,817

Audience persona

The typical Unbreakable fan in United States is more female, around 45.5 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Unbreakable in United States
RegionReachAffinity
California108,7291.11×
Texas92,5221.21×
Florida57,6710.96×
New York42,9750.87×
Pennsylvania30,6541.03×
Ohio29,1191.07×
Illinois28,6620.97×
Georgia27,9991.02×
North Carolina27,9751.05×
Michigan23,7311.02×
Virginia19,7150.91×
Arizona19,1351.06×
New Jersey18,9770.84×
Tennessee18,4701.04×
Washington18,3131.03×
Indiana17,5951.09×
Missouri15,3051.07×
Colorado14,7891.06×
Massachusetts13,6950.78×
Maryland13,0010.85×
Wisconsin12,6390.95×
South Carolina12,5190.94×
Louisiana12,4211.09×
Oklahoma12,4151.26×
Alabama12,1270.98×
Minnesota11,8260.93×
Kentucky11,6711.05×
Oregon11,2261.1×
Utah10,5491.33×
Nevada8,7231.02×
Arkansas8,3621.14×
Connecticut8,0640.91×
Mississippi7,5261.03×
Kansas7,4921.07×
Iowa7,2260.99×
Idaho5,6561.27×
New Mexico4,9071.1×
Nebraska4,4110.99×
West Virginia4,1791.01×
Hawaii3,3600.88×
Maine3,0050.95×
New Hampshire2,9250.84×
Montana2,8941.18×
Rhode Island2,3800.84×
Delaware2,1440.88×
Alaska2,0241.07×
Washington, District of Columbia1,7870.67×
South Dakota1,7060.83×
North Dakota1,6760.92×
Wyoming1,2650.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unbreakable audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.83×Music & Radio
Exxon6.03×Cars & Mobility
Fruits Basket16.65×Literature
Cowboy Bebop13.36×Movies & TV
Recovery approach5.61×Health
Dentistry2.57×Business & Career
Payment card8.17×Fashion & Accessoires
Stranger Things2.4×Movies & TV
Made in USA2.41×Business & Career
Hormone3.18×Health
Genetics1.86×Kids & Family
Refinery2917.52×Fashion & Accessoires
Walt Disney World1.61×Travel & Leisure
Charlotte Tilbury3.82×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unbreakable audience
TraitClusterScore
ExtroversionTHRILL1.46
SpiritualityBALANCE1.4
Family OrientationCONSERVATISM1.24
IndividualismJOY1.2
CreativityOPEN1.17
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Unbreakable
CountryShare
United States28.3%
United Kingdom5.5%
Argentina5.4%

See Unbreakable audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Unbreakable have in United States?

Unbreakable has an estimated audience of 886,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Unbreakable fans?

76.8% of Unbreakable fans are female, 23.2% are male, with an average age of 45.5 years.

Which brands do Unbreakable fans like most?

Unbreakable fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Unbreakable fans live in United States?

Unbreakable fans in United States are most concentrated in California (reach 108,729), Texas (reach 92,522), and Florida (reach 57,671). These three regions account for the largest share of the active audience.

What other brands do Unbreakable fans also like?

Beyond Unbreakable itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unbreakable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.