Rascasse Audience Intelligence

Unbroken Audience in United States

A data profile of the people who buy, follow and care about Unbroken in United States — modelled from more than twelve digital signal sources. Unbroken has an estimated audience of 705,539 people in United States.

#2507among Movie / TV Show / Series in United States#5533in Movies & TV

The average Unbroken fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Inglourious Basterds, Schindler's List, My Big Fat Greek Wedding, with strongest over-indexing on Inglourious Basterds (146.19× the country average).

Demographically, the Unbroken audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unbroken fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Inglourious Basterds.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unbroken profile in United States.

Audience size
706K
in United States
Gender
68.7%♀
31.3% male
Age
42.8
average years
Country rank
#29770
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unbroken viewers

68.7% are female, 31.3% are male, average age 42.8.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Unbroken audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.8
Estimated audience size705,539
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Unbroken audience in United States
Age bracketShare%
16-1917%
20-2912%
30-3917%
40-4925%
50+29%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Unbroken audience comes from United States.

Worldwide audience distribution share by country for Unbroken
CountryShare
United States33.0%
Germany12.8%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unbroken audience in United States is strongest.

Fig. 05

Top regions by affinity

Unbroken fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.82×
02Idaho~7K1.72×
03Montana~3K1.44×
04North Dakota~2K1.30×
05South Dakota~2K1.28×
06Alaska~2K1.24×
07Nebraska~5K1.20×
08Wyoming~1K1.18×
09Kansas~7K1.15×
10Iowa~7K1.14×
11Minnesota~10K1.10×
12Oklahoma~9K1.10×
13Colorado~10K1.07×
14Arkansas~6K1.03×
15Arizona~20K1.02×
16New Hampshire~3K1.02×
17Wisconsin~10K1.01×
18Hawaii~3K1.00×
19Maine~3K1.00×
20Kentucky~9K0.98×
21Ohio~20K0.97×
22Washington~10K0.97×
23Missouri~10K0.97×
24Indiana~10K0.96×
25New Mexico~4K0.96×
26Tennessee~10K0.95×
27Oregon~8K0.95×
28Alabama~10K0.94×
29Texas~60K0.93×
30Mississippi~6K0.92×
31Louisiana~9K0.90×
32Connecticut~7K0.90×
33California~70K0.89×
34Michigan~20K0.89×
35Pennsylvania~20K0.88×
36Illinois~20K0.88×
37Virginia~20K0.87×
38Massachusetts~10K0.87×
39North Carolina~20K0.86×
40Rhode Island~2K0.86×
41South Carolina~10K0.85×
42West Virginia~3K0.85×
43Florida~40K0.81×
44Delaware~2K0.79×
45New York~30K0.78×
46Georgia~20K0.77×
47New Jersey~10K0.75×
48Nevada~5K0.75×
49Washington, District of Columbia~2K0.75×
50Maryland~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Unbroken, United States
0.70×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unbroken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unbroken audience
#·InterestCategoryAffinity×
01Schindler's ListMovies & TV156.66×
02Inglourious BasterdsMovies & TV146.19×
03Microsoft Flight SimulatorGames60.39×
04My Big Fat Greek WeddingMovies & TV50.45×
05Night at the MuseumMovies & TV20.00×
06Avast!Technology & Electronics20.00×
07Gangs of New YorkMovies & TV20.00×
08Naomi ScottMovies & TV18.85×
09Isla FisherMovies & TV15.16×
10ExxonMobilCars & Mobility12.20×
11Tobey MaguireMovies & TV11.43×
12Minions (film)Movies & TV7.89×
13Weather forecastingHome & Garden6.70×
14QVCMovies & TV5.77×
15FedExBusiness & Career5.00×
16Renewable energyBusiness & Career4.86×
17Sustainable energyHome & Garden4.67×
18Discount storesShopping3.52×
19Mortgage loansBusiness & Career3.00×
20PinterestInternet & Social Media2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unbroken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unbroken audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.51×
Family OrientationCONSERVATISM2.68×
Convenience OrientationPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unbroken audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Early Adopter MentalityPOWER0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unbroken have in United States?

Unbroken has an estimated audience of 705,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unbroken viewers?

68.7% of Unbroken fans are female, 31.3% are male, with an average age of 42.8 years.

03

Which brands do Unbroken fans like most?

Unbroken fans show strongest brand affinity for Inglourious Basterds (146.19×), Schindler's List (156.66×), and My Big Fat Greek Wedding (50.45×) over the country average.

04

Where do Unbroken fans live in United States?

Unbroken fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Unbroken fans also like?

Beyond Unbroken itself, the audience over-indexes on Schindler's List (156.66×), My Big Fat Greek Wedding (50.45×), Microsoft Flight Simulator (60.39×), and Isla Fisher (15.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Unbroken audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unbroken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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