Unbroken Audience in United States
Unbroken has an estimated audience of 404,058 people in United States. 68.7% are female, 31.3% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Goma, Hooked on Phonics, Google Home, Huánuco, Wikia.
The average Unbroken fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goma, Hooked on Phonics, Google Home, with strongest over-indexing on Goma (102.65× the country average). Demographically, the Unbroken audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Unbroken fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 42.8 |
| Estimated audience size | 404,058 |
Audience persona
The typical Unbroken fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Goma.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 79,788 | 0.96× |
| Texas | 64,739 | 1× |
| Florida | 45,579 | 0.89× |
| New York | 33,534 | 0.8× |
| Ohio | 22,857 | 0.98× |
| Illinois | 22,588 | 0.9× |
| Pennsylvania | 22,551 | 0.89× |
| North Carolina | 20,160 | 0.89× |
| Georgia | 18,479 | 0.79× |
| Michigan | 17,400 | 0.88× |
| Arizona | 16,924 | 1.1× |
| Virginia | 16,425 | 0.89× |
| Washington | 15,629 | 1.03× |
| Tennessee | 14,888 | 0.98× |
| New Jersey | 14,113 | 0.74× |
| Massachusetts | 13,421 | 0.9× |
| Indiana | 13,241 | 0.96× |
| Colorado | 13,065 | 1.1× |
| Utah | 12,831 | 1.9× |
| Missouri | 12,148 | 1× |
| Minnesota | 12,038 | 1.11× |
| Wisconsin | 11,343 | 1× |
| Alabama | 10,145 | 0.96× |
| South Carolina | 9,964 | 0.88× |
| Kentucky | 9,440 | 1× |
| Oklahoma | 9,272 | 1.11× |
| Louisiana | 8,947 | 0.92× |
| Maryland | 8,944 | 0.69× |
| Oregon | 8,440 | 0.98× |
| Iowa | 7,119 | 1.15× |
| Kansas | 7,035 | 1.18× |
| Idaho | 6,714 | 1.77× |
| Connecticut | 6,684 | 0.88× |
| Arkansas | 6,358 | 1.02× |
| Nevada | 5,599 | 0.77× |
| Mississippi | 5,545 | 0.89× |
| Nebraska | 4,218 | 1.11× |
| New Mexico | 3,666 | 0.97× |
| Hawaii | 3,345 | 1.03× |
| Montana | 3,126 | 1.49× |
| New Hampshire | 2,918 | 0.98× |
| West Virginia | 2,713 | 0.77× |
| Maine | 2,616 | 0.97× |
| South Dakota | 1,997 | 1.14× |
| Alaska | 1,934 | 1.2× |
| Rhode Island | 1,900 | 0.79× |
| North Dakota | 1,892 | 1.22× |
| Washington, District of Columbia | 1,611 | 0.71× |
| Delaware | 1,500 | 0.72× |
| Vermont | 1,213 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goma | 102.65× | Travel & Leisure |
| Hooked on Phonics | 34.83× | Kids & Family |
| Google Home | 9.06× | Technology & Electronics |
| Huánuco | 11.72× | Travel & Leisure |
| Wikia | 3.64× | Internet & Social Media |
| Whataburger | 1.8× | Food & Beverages |
| Elsword | 15.06× | Games |
| Go Go's | 10.22× | Music & Radio |
| Nationality | 1.83× | Politics & Society |
| Pillow | 1.74× | Home & Garden |
| Jesse Plemons | 2.63× | Movies & TV |
| Comayagua | 16× | Travel & Leisure |
| Racing | 1.63× | Cars & Mobility |
| La Chat | 20× | Music & Radio |
| Monogram | 2.36× | Home & Garden |
| Del Mar Fairgrounds | 18.57× | Sports |
| Kazuo Ishiguro | 10.67× | Literature |
| Home staging | 3.02× | Home & Garden |
| JDSU | 1.73× | Business & Career |
| Horeca | 8.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.44 |
| Spirituality | BALANCE | 1.7 |
| Need for Security | CONSERVATISM | 1.56 |
| Tradition | CONSERVATISM | 1.47 |
| Family Orientation | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| Italy | 10.5% |
| United Kingdom | 8.7% |
See Unbroken audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does Unbroken have in United States?
Unbroken has an estimated audience of 404,058 people in United States, concentrated in California and Texas.
What is the gender split and age of Unbroken fans?
68.7% of Unbroken fans are female, 31.3% are male, with an average age of 42.8 years.
Which brands do Unbroken fans like most?
Unbroken fans show strongest brand affinity for Goma (102.65×), Hooked on Phonics (34.83×), and Google Home (9.06×) over the country average.
Where do Unbroken fans live in United States?
Unbroken fans in United States are most concentrated in California (reach 79,788), Texas (reach 64,739), and Florida (reach 45,579). These three regions account for the largest share of the active audience.
What other brands do Unbroken fans also like?
Beyond Unbroken itself, the audience over-indexes on Hooked on Phonics (34.83×), Google Home (9.06×), Huánuco (11.72×), and Wikia (3.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unbroken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.