Unitarian Universalism Audience in United States

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Unitarian Universalism has an estimated audience of 535,749 people in United States. 69.3% are female, 30.7% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Nonprofit organization, CNN, Sustainable energy, Museum, Mindfulness.

The average Unitarian Universalism fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nonprofit organization, CNN, Sustainable energy, with strongest over-indexing on Nonprofit organization (1.83× the country average). Demographically, the Unitarian Universalism audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Unitarian Universalism fans

Demographic split for Unitarian Universalism audience in United States
MetricValue
Female69.3%
Male30.7%
Average age46.0
Estimated audience size535,749

Audience persona

The typical Unitarian Universalism fan in United States is more female, around 46.0 years old, with strong Mindfulness tendencies and a notable affinity for Nonprofit organization.

Top regions in United States

Top regions ranked by reach for Unitarian Universalism in United States
RegionReachAffinity
California59,1711×
Texas46,1581×
Florida39,3901.09×
New York32,1441.07×
North Carolina20,1341.25×
Pennsylvania19,0371.06×
Illinois17,5040.98×
Georgia17,3261.05×
Ohio16,5501×
Massachusetts15,7281.49×
Virginia15,6031.2×
Michigan13,1010.94×
Tennessee12,2951.14×
New Jersey11,6530.86×
Washington11,2011.04×
Maryland10,7591.17×
Arizona10,1800.93×
Indiana8,9660.92×
Minnesota8,5451.11×
Oregon8,4471.38×
Colorado8,2330.97×
Wisconsin8,2221.02×
South Carolina7,5500.94×
Missouri7,4430.86×
Alabama7,3070.98×
Kentucky6,7831.01×
Louisiana6,5980.96×
Connecticut5,7441.07×
Oklahoma5,0990.86×
Utah4,8201×
Nevada4,6480.9×
Arkansas4,3410.98×
Iowa4,1740.95×
Mississippi3,9580.9×
Kansas3,8600.91×
New Hampshire2,6541.26×
New Mexico2,6020.97×
Maine2,5721.34×
West Virginia2,5421.02×
Idaho2,1580.8×
Washington, District of Columbia2,0381.27×
Hawaii1,9220.83×
Nebraska1,8220.68×
Rhode Island1,5600.91×
Delaware1,4350.97×
Vermont1,3691.46×
Montana1,0740.72×
Alaska1,0150.89×
South Dakota7710.62×
North Dakota6510.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unitarian Universalism audience
BrandAffinityCategory
Nonprofit organization1.83×Politics & Society
CNN1.52×Movies & TV
Sustainable energy2.92×Home & Garden
Museum1.81×Arts & Culture
Mindfulness2.22×Health
Charitable organization1.88×Politics & Society
Fine art1.7×Business & Career
The New York Times2.16×News
Renewable energy2.02×Business & Career
Art exhibition2.2×Arts & Culture
Sustainability1.58×Politics & Society
Art museum1.68×Arts & Culture
Arnold Schwarzenegger2.63×Movies & TV
LGBT community1.57×Politics & Society
Contemporary art1.6×Arts & Culture
Major League Soccer1.79×Sports
Individualism3.12×Politics & Society
Bob Dylan2.75×Music & Radio
Feminism1.81×Politics & Society
Médecins Sans Frontières7.91×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unitarian Universalism audience
TraitClusterScore
MindfulnessBALANCE2.22
Community OrientationOPEN1.88
SustainabilityBALANCE1.85
LGBTQ+ IdentityOPEN1.57
IndividualismJOY1.45
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Unitarian Universalism
CountryShare
United States22.0%
Germany17.3%
Indonesia9.7%

See Unitarian Universalism audiences in other countries

More Religion audiences in United States

Frequently asked questions

How many fans does Unitarian Universalism have in United States?

Unitarian Universalism has an estimated audience of 535,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Unitarian Universalism fans?

69.3% of Unitarian Universalism fans are female, 30.7% are male, with an average age of 46.0 years.

Which brands do Unitarian Universalism fans like most?

Unitarian Universalism fans show strongest brand affinity for Nonprofit organization (1.83×), CNN (1.52×), and Sustainable energy (2.92×) over the country average.

Where do Unitarian Universalism fans live in United States?

Unitarian Universalism fans in United States are most concentrated in California (reach 59,171), Texas (reach 46,158), and Florida (reach 39,390). These three regions account for the largest share of the active audience.

What other brands do Unitarian Universalism fans also like?

Beyond Unitarian Universalism itself, the audience over-indexes on CNN (1.52×), Sustainable energy (2.92×), Museum (1.81×), and Mindfulness (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unitarian Universalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.