Rascasse Audience Intelligence

United States Department of Agriculture Audience in United States

A data profile of the people who buy, follow and care about United States Department of Agriculture in United States — modelled from more than twelve digital signal sources. United States Department of Agriculture has an estimated audience of 3,090,327 people in United States.

#56among NGO / Political Party in United States#848in Business & Career

The average United States Department of Agriculture fan in United States is 45.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Staples (Canada), Livestock, with strongest over-indexing on Genetics (2.42× the country average).

Demographically, the United States Department of Agriculture audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Department of Agriculture fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Department of Agriculture profile in United States.

Audience size
3.1M
in United States
Gender
54.9%♀
45.1% male
Age
45.8
average years
Country rank
#10038
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Department of Agriculture fans

54.9% are female, 45.1% are male, average age 45.8.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for United States Department of Agriculture audience in United States
MetricValue
Female54.9%
Male45.1%
Average age45.8
Estimated audience size3,090,327
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the United States Department of Agriculture audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4925%
50+36%
Fig. 04

Worldwide distribution

95.4%

of the worldwide United States Department of Agriculture audience comes from United States.

Worldwide audience distribution share by country for United States Department of Agriculture
CountryShare
United States95.4%
Brazil0.8%
Indonesia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Department of Agriculture audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Department of Agriculture fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K10.02×
02Mississippi~40K1.55×
03Virginia~100K1.53×
04South Dakota~10K1.50×
05North Dakota~9K1.45×
06Maryland~80K1.43×
07Kansas~30K1.22×
08Montana~10K1.19×
09Iowa~30K1.16×
10Nebraska~20K1.08×
11West Virginia~20K1.07×
12Arkansas~30K1.02×
13Vermont~5K0.97×
14Idaho~10K0.95×
15Minnesota~40K0.91×
16Missouri~40K0.89×
17Oklahoma~30K0.89×
18Louisiana~30K0.87×
19Hawaii~10K0.87×
20New Mexico~10K0.86×
21Alaska~6K0.85×
22Maine~9K0.84×
23Alabama~30K0.82×
24Wisconsin~40K0.81×
25Kentucky~30K0.81×
26Tennessee~50K0.80×
27Delaware~6K0.76×
28Colorado~40K0.75×
29Oregon~30K0.75×
30North Carolina~70K0.74×
31Indiana~40K0.74×
32Georgia~70K0.73×
33South Carolina~30K0.73×
34New Hampshire~9K0.73×
35Rhode Island~7K0.73×
36Illinois~70K0.66×
37Washington~40K0.65×
38Connecticut~20K0.65×
39Ohio~60K0.64×
40Utah~20K0.64×
41Florida~100K0.62×
42Pennsylvania~60K0.62×
43Michigan~50K0.62×
44Texas~200K0.61×
45Arizona~40K0.58×
46Nevada~20K0.58×
47Massachusetts~30K0.53×
48New York~90K0.52×
49California~200K0.48×
50New Jersey~40K0.48×
Fig. 06

Affinity by region

Affinity by region — United States Department of Agriculture, United States
0.48×1.00×10.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Department of Agriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Department of Agriculture audience
#·InterestCategoryAffinity×
01Charles LeclercSports7.06×
02PesticideHome & Garden3.54×
03FertilizerHome & Garden3.41×
04Sustainable energyHome & Garden2.98×
05Renewable energyBusiness & Career2.58×
06GeneticsKids & Family2.42×
07Staples (Canada)Business & Career2.40×
08Tractor Supply CompanyShopping2.39×
09Microwave ovenHome & Garden2.38×
10Real propertyHome & Garden2.26×
11Hardware storeHome & Garden2.07×
12Charitable organizationPolitics & Society1.89×
13LivestockPets & Animals1.83×
14PharmacyBusiness & Career1.77×
15Mortgage loansBusiness & Career1.66×
16Nonprofit organizationPolitics & Society1.65×
17United Parcel ServiceBusiness & Career1.65×
18United States Postal ServiceBusiness & Career1.63×
19GrillingFood & Beverages1.55×
20Organic foodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Department of Agriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Department of Agriculture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Community OrientationOPEN1.57×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Department of Agriculture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Department of Agriculture have in United States?

United States Department of Agriculture has an estimated audience of 3,090,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States Department of Agriculture fans?

54.9% of United States Department of Agriculture fans are female, 45.1% are male, with an average age of 45.8 years.

03

Which brands do United States Department of Agriculture fans like most?

United States Department of Agriculture fans show strongest brand affinity for Genetics (2.42×), Staples (Canada) (2.4×), and Livestock (1.83×) over the country average.

04

Where do United States Department of Agriculture fans live in United States?

United States Department of Agriculture fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do United States Department of Agriculture fans also like?

Beyond United States Department of Agriculture itself, the audience over-indexes on Staples (Canada) (2.4×), Livestock (1.83×), Sustainable energy (2.98×), and Real property (2.26×) compared to the United States average.

Appendix

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See United States Department of Agriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Department of Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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