United States Department of Agriculture Audience in United States

United States Department of Agriculture logo

United States Department of Agriculture has an estimated audience of 3,064,670 people in United States. 54.9% are female, 45.1% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Governor of Michigan, Goop, Hibachi, Wok.

The average United States Department of Agriculture fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Governor of Michigan, Goop, with strongest over-indexing on Israel (3.71× the country average). Demographically, the United States Department of Agriculture audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Photographer

Demographics of United States Department of Agriculture fans

Demographic split for United States Department of Agriculture audience in United States
MetricValue
Female54.9%
Male45.1%
Average age45.8
Estimated audience size3,064,670

Audience persona

The typical United States Department of Agriculture fan in United States is balanced, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for United States Department of Agriculture in United States
RegionReachAffinity
California187,6170.56×
Texas180,8440.69×
Florida138,3080.67×
New York115,2800.67×
Virginia107,5191.44×
Maryland84,0551.6×
Georgia83,6480.89×
Pennsylvania74,2490.72×
North Carolina74,1060.8×
Illinois73,2240.72×
Ohio68,5250.73×
Washington, District of Columbia62,9006.83×
Michigan56,9510.71×
Tennessee54,1760.88×
Missouri46,6790.94×
Washington44,4930.72×
Mississippi42,0091.66×
New Jersey41,8690.54×
Minnesota41,2680.94×
Louisiana40,8331.03×
Indiana39,6450.71×
Wisconsin38,7190.84×
South Carolina38,5990.84×
Arizona38,1270.61×
Alabama38,0100.89×
Colorado35,9020.74×
Massachusetts34,3490.57×
Iowa33,5031.33×
Oklahoma32,4770.95×
Kentucky31,8100.83×
Arkansas29,4141.16×
Oregon26,9270.77×
Kansas23,7530.98×
Connecticut19,6520.64×
West Virginia17,6341.24×
Nebraska16,2441.06×
Utah16,0370.58×
Nevada15,8710.54×
Idaho14,5200.94×
New Mexico14,1540.92×
South Dakota10,9781.55×
Hawaii10,7600.82×
Montana9,8431.16×
Maine9,5820.87×
North Dakota8,7231.39×
New Hampshire6,7810.56×
Rhode Island5,7290.59×
Delaware5,6540.67×
Wyoming4,7551.05×
Alaska4,5460.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Department of Agriculture audience
BrandAffinityCategory
Israel3.71×Travel & Leisure
Governor of Michigan11.2×Politics & Society
Goop7.53×Internet & Social Media
Hibachi9.81×Food & Beverages
Wok7.76×Food & Beverages
Keeper (password manager)7.52×Technology & Electronics
Google Home7.54×Technology & Electronics
headspace10.76×Health
Cherish (group)12.1×Music & Radio
Grinch4.03×Movies & TV
Vocal harmony4.52×Music & Radio
Jeep Wagoneer5.63×Cars & Mobility
Grace Slick7.77×Music & Radio
El Paso County, Colorado11.07×Travel & Leisure
Pillow1.65×Home & Garden
Fairy godmother5.7×Literature
Hipster6.96×Politics & Society
Kikar HaShabbat11.32×News
Jesse Plemons2.36×Movies & TV
Ira Glass11.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Department of Agriculture audience
TraitClusterScore
Community OrientationOPEN1.36
PatriotismCONSERVATISM1.3
Family OrientationCONSERVATISM1.29
Sports ActivityPOWER1.24
Need for SecurityCONSERVATISM1.24
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for United States Department of Agriculture
CountryShare
United States96.2%
Indonesia0.5%
Philippines0.4%

See United States Department of Agriculture audiences in other countries

More Photographer audiences in United States

Frequently asked questions

How many fans does United States Department of Agriculture have in United States?

United States Department of Agriculture has an estimated audience of 3,064,670 people in United States, concentrated in California and Texas.

What is the gender split and age of United States Department of Agriculture fans?

54.9% of United States Department of Agriculture fans are female, 45.1% are male, with an average age of 45.8 years.

Which brands do United States Department of Agriculture fans like most?

United States Department of Agriculture fans show strongest brand affinity for Israel (3.71×), Governor of Michigan (11.2×), and Goop (7.53×) over the country average.

Where do United States Department of Agriculture fans live in United States?

United States Department of Agriculture fans in United States are most concentrated in California (reach 187,617), Texas (reach 180,844), and Florida (reach 138,308). These three regions account for the largest share of the active audience.

What other brands do United States Department of Agriculture fans also like?

Beyond United States Department of Agriculture itself, the audience over-indexes on Governor of Michigan (11.2×), Goop (7.53×), Hibachi (9.81×), and Wok (7.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Department of Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.