United States Department of Housing and Urban Development Audience in United States
United States Department of Housing and Urban Development has an estimated audience of 653,295 people in United States. 57.8% are female, 42.2% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Kierra Sheard, Racing, Jesse Plemons, TeachHUB, Kendra Scott.
The average United States Department of Housing and Urban Development fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kierra Sheard, Racing, Jesse Plemons, with strongest over-indexing on Kierra Sheard (32.71× the country average). Demographically, the United States Department of Housing and Urban Development audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of United States Department of Housing and Urban Development fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 45.5 |
| Estimated audience size | 653,295 |
Audience persona
The typical United States Department of Housing and Urban Development fan in United States is more female, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Kierra Sheard.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,825 | 0.82× |
| Texas | 53,990 | 0.96× |
| Florida | 43,778 | 0.99× |
| New York | 40,254 | 1.1× |
| Georgia | 27,693 | 1.38× |
| Virginia | 24,037 | 1.51× |
| Illinois | 21,275 | 0.98× |
| Maryland | 20,421 | 1.82× |
| Ohio | 19,957 | 0.99× |
| North Carolina | 19,204 | 0.98× |
| Pennsylvania | 19,140 | 0.87× |
| Michigan | 17,041 | 1× |
| Louisiana | 16,773 | 1.99× |
| Tennessee | 15,621 | 1.19× |
| New Jersey | 14,792 | 0.89× |
| Mississippi | 12,347 | 2.29× |
| South Carolina | 11,419 | 1.16× |
| Washington | 11,320 | 0.86× |
| Indiana | 10,907 | 0.91× |
| Massachusetts | 10,851 | 0.84× |
| Missouri | 10,329 | 0.98× |
| Alabama | 10,314 | 1.13× |
| Arizona | 9,651 | 0.72× |
| Colorado | 8,315 | 0.81× |
| Washington, District of Columbia | 8,012 | 4.08× |
| Oklahoma | 7,434 | 1.02× |
| Kentucky | 7,243 | 0.88× |
| Wisconsin | 6,748 | 0.69× |
| Nevada | 6,694 | 1.06× |
| Minnesota | 6,567 | 0.7× |
| Oregon | 6,160 | 0.82× |
| Connecticut | 5,824 | 0.89× |
| Arkansas | 5,510 | 1.02× |
| Kansas | 4,269 | 0.83× |
| Iowa | 3,305 | 0.61× |
| Utah | 3,294 | 0.56× |
| West Virginia | 2,797 | 0.92× |
| New Mexico | 2,683 | 0.82× |
| Nebraska | 2,525 | 0.77× |
| Hawaii | 2,447 | 0.87× |
| Idaho | 1,970 | 0.6× |
| Rhode Island | 1,754 | 0.84× |
| New Hampshire | 1,660 | 0.64× |
| Delaware | 1,554 | 0.86× |
| Maine | 1,432 | 0.61× |
| Montana | 1,134 | 0.63× |
| South Dakota | 957 | 0.63× |
| North Dakota | 892 | 0.66× |
| Alaska | 804 | 0.58× |
| Vermont | 668 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kierra Sheard | 32.71× | Music & Radio |
| Racing | 1.66× | Cars & Mobility |
| Jesse Plemons | 2.16× | Movies & TV |
| TeachHUB | 2.47× | Business & Career |
| Kendra Scott | 1.72× | Fashion & Accessoires |
| Rift | 19.7× | Games |
| Jeep Wagoneer | 3.23× | Cars & Mobility |
| Jill Scott | 3.15× | Music & Radio |
| Parasyte | 8.49× | Literature |
| Nebraska Cornhuskers football | 1.63× | Sports |
| Noodle (Gorillaz) | 1.6× | Music & Radio |
| Stamp collecting | 2.1× | Home & Garden |
| 19 Kids and Counting | 2.41× | Movies & TV |
| Grammarly | 2.02× | Business & Career |
| Glossier | 2.25× | Beauty & Wellness |
| Overboard (film) | 3.31× | Movies & TV |
| Home staging | 1.97× | Home & Garden |
| Sears | 1.54× | Shopping |
| Iron Man (film) | 1.73× | Movies & TV |
| Jack White | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.21 |
| Price Sensitivity | PREMIUM | 1.47 |
| Need for Security | CONSERVATISM | 1.46 |
| Career Orientation | POWER | 1.38 |
| Quality Awareness | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.5% |
| India | 3.0% |
| United Kingdom | 2.3% |
See United States Department of Housing and Urban Development audiences in other countries
- United States Department of Housing and Urban Development — Germany
- United States Department of Housing and Urban Development — United Kingdom
- United States Department of Housing and Urban Development — France
- United States Department of Housing and Urban Development — Italy
- United States Department of Housing and Urban Development — Spain
- United States Department of Housing and Urban Development — Brazil
- United States Department of Housing and Urban Development — Japan
- United States Department of Housing and Urban Development — South Korea
- United States Department of Housing and Urban Development — India
More Politics & Society audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does United States Department of Housing and Urban Development have in United States?
United States Department of Housing and Urban Development has an estimated audience of 653,295 people in United States, concentrated in California and Texas.
What is the gender split and age of United States Department of Housing and Urban Development fans?
57.8% of United States Department of Housing and Urban Development fans are female, 42.2% are male, with an average age of 45.5 years.
Which brands do United States Department of Housing and Urban Development fans like most?
United States Department of Housing and Urban Development fans show strongest brand affinity for Kierra Sheard (32.71×), Racing (1.66×), and Jesse Plemons (2.16×) over the country average.
Where do United States Department of Housing and Urban Development fans live in United States?
United States Department of Housing and Urban Development fans in United States are most concentrated in California (reach 58,825), Texas (reach 53,990), and Florida (reach 43,778). These three regions account for the largest share of the active audience.
What other brands do United States Department of Housing and Urban Development fans also like?
Beyond United States Department of Housing and Urban Development itself, the audience over-indexes on Racing (1.66×), Jesse Plemons (2.16×), TeachHUB (2.47×), and Kendra Scott (1.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States Department of Housing and Urban Development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.