UnitedHealth Group Audience in United States

UnitedHealth Group logo

UnitedHealth Group has an estimated audience of 1,849,073 people in United States. 63.0% are female, 37.0% are male, average age 50.3. Top regions: Texas, California, Florida. Top brand affinities: Aetna, Humana, Health insurance, Walgreens, Dollar General.

The average UnitedHealth Group fan in United States is 50.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Aetna, Humana, Health insurance, with strongest over-indexing on Aetna (11.39× the country average). Demographically, the UnitedHealth Group audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of UnitedHealth Group fans

Demographic split for UnitedHealth Group audience in United States
MetricValue
Female63.0%
Male37.0%
Average age50.3
Estimated audience size1,849,073

Audience persona

The typical UnitedHealth Group fan in United States is more female, around 50.3 years old, with strong Career Orientation tendencies and a notable affinity for Aetna.

Top regions in United States

Top regions ranked by reach for UnitedHealth Group in United States
RegionReachAffinity
Texas189,9741.2×
California157,4930.77×
Florida138,9601.11×
New York121,4001.17×
Minnesota82,9773.13×
Illinois69,8991.13×
North Carolina61,9521.11×
Pennsylvania57,9750.93×
Ohio55,7560.98×
Georgia51,3320.9×
Virginia48,0941.07×
New Jersey46,3270.99×
Tennessee43,6501.18×
Massachusetts39,5211.08×
Michigan37,9800.79×
Wisconsin37,0341.33×
Washington36,3840.98×
Maryland33,6381.06×
South Carolina33,2311.19×
Indiana32,5960.96×
Arizona29,7760.79×
Colorado29,5671.01×
Connecticut24,7271.33×
Missouri24,6570.83×
Louisiana23,5030.99×
Iowa22,1531.45×
Nevada20,2111.13×
Alabama19,6460.76×
Kentucky19,3530.83×
Oregon17,8220.84×
Oklahoma17,8190.87×
Kansas15,3901.06×
Arkansas14,7730.97×
Mississippi14,2180.93×
Utah13,0020.79×
Washington, District of Columbia9,7691.76×
New Mexico8,0670.87×
Nebraska8,0550.87×
West Virginia6,9820.81×
Idaho6,6030.71×
New Hampshire6,5030.89×
Maine5,7130.86×
Rhode Island5,2870.9×
Hawaii4,9090.62×
Delaware4,8310.95×
South Dakota3,5330.83×
Montana3,2280.63×
North Dakota2,9890.79×
Vermont2,2960.71×
Wyoming1,8830.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UnitedHealth Group audience
BrandAffinityCategory
Aetna11.39×Business & Career
Humana11.25×Health
Health insurance4.31×Business & Career
Walgreens2.52×Shopping
Dollar General2.4×Shopping
Kaiser Permanente6.89×Business & Career
Virus3.13×Health
Symptom2.65×Health
Dollar Tree2.29×Shopping
Fox News Channel1.63×Movies & TV
Health system4.02×Health
Social Security (United States)5.81×Politics & Society
Jesus2.28×Politics & Society
Health care provider3.16×Health
United States Postal Service2.19×Business & Career
Cigna7.26×Business & Career
Medicine1.76×Business & Career
Staples (Canada)2.76×Business & Career
Indeed.com2.17×Business & Career
Cancer awareness2.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UnitedHealth Group audience
TraitClusterScore
Career OrientationPOWER2.22
Family OrientationCONSERVATISM2.18
Need for SecurityCONSERVATISM1.73
Price SensitivityPREMIUM1.52
Community OrientationOPEN1.41
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for UnitedHealth Group
CountryShare
United States73.4%
China3.7%
Taiwan2.9%

See UnitedHealth Group audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does UnitedHealth Group have in United States?

UnitedHealth Group has an estimated audience of 1,849,073 people in United States, concentrated in Texas and California.

What is the gender split and age of UnitedHealth Group fans?

63.0% of UnitedHealth Group fans are female, 37.0% are male, with an average age of 50.3 years.

Which brands do UnitedHealth Group fans like most?

UnitedHealth Group fans show strongest brand affinity for Aetna (11.39×), Humana (11.25×), and Health insurance (4.31×) over the country average.

Where do UnitedHealth Group fans live in United States?

UnitedHealth Group fans in United States are most concentrated in Texas (reach 189,974), California (reach 157,493), and Florida (reach 138,960). These three regions account for the largest share of the active audience.

What other brands do UnitedHealth Group fans also like?

Beyond UnitedHealth Group itself, the audience over-indexes on Humana (11.25×), Health insurance (4.31×), Walgreens (2.52×), and Dollar General (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UnitedHealth Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.