Rascasse Audience Intelligence

UnitedHealth Group Target Market in United States

A data profile of the people who buy, follow and care about UnitedHealth Group in United States — modelled from more than twelve digital signal sources. UnitedHealth Group has an estimated audience of 1,786,650 people in United States.

#13among Insurances in United States#1595among Brand in United States#1141in Business & Career

The average UnitedHealth Group fan in United States is 50.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Teen Choice Awards, Aetna, Humana, with strongest over-indexing on Teen Choice Awards (42.75× the country average).

Demographically, the UnitedHealth Group audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UnitedHealth Group fan in United States is more female, around 50.3 years old, with strong Tradition tendencies and a notable affinity for Teen Choice Awards.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UnitedHealth Group profile in United States.

Audience size
1.8M
in United States
Gender
63.0%♀
37.0% male
Age
50.3
average years
Country rank
#15553
Brand in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UnitedHealth Group

63.0% are female, 37.0% are male, average age 50.3.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for UnitedHealth Group audience in United States
MetricValue
Female63.0%
Male37.0%
Average age50.3
Estimated audience size1,786,650
Fig. 03

Age distribution

Ø 50.3
average years
Age distribution of the UnitedHealth Group audience in United States
Age bracketShare%
16-195%
20-298%
30-3911%
40-4918%
50+57%
Fig. 04

Worldwide distribution

72.2%

of the worldwide UnitedHealth Group audience comes from United States.

Worldwide audience distribution share by country for UnitedHealth Group
CountryShare
United States72.2%
China3.8%
Taiwan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UnitedHealth Group audience in United States is strongest.

Fig. 05

Top regions by affinity

UnitedHealth Group customers by region in United States
#RegionReachAffinity×
01Minnesota~80K3.18×
02Washington, District of Columbia~10K1.72×
03Wisconsin~40K1.38×
04Connecticut~20K1.32×
05Iowa~20K1.30×
06Tennessee~40K1.17×
07Texas~200K1.15×
08Nevada~20K1.15×
09North Carolina~60K1.11×
10South Carolina~30K1.11×
11Florida~100K1.10×
12Maryland~30K1.09×
13New York~100K1.06×
14Louisiana~30K1.05×
15Illinois~60K1.04×
16Kansas~20K1.04×
17Virginia~50K1.03×
18Arkansas~20K1.02×
19Massachusetts~40K1.01×
20Mississippi~20K1.01×
21Colorado~30K0.99×
22Georgia~60K0.98×
23Ohio~60K0.97×
24Delaware~5K0.97×
25Missouri~30K0.96×
26Rhode Island~6K0.96×
27New Jersey~40K0.95×
28Indiana~30K0.95×
29Arizona~40K0.93×
30New Mexico~9K0.93×
31New Hampshire~7K0.93×
32Washington~30K0.91×
33Alabama~20K0.91×
34Oklahoma~20K0.90×
35Nebraska~8K0.90×
36Pennsylvania~60K0.89×
37Maine~6K0.89×
38West Virginia~8K0.88×
39South Dakota~4K0.88×
40North Dakota~3K0.87×
41Kentucky~20K0.86×
42Vermont~3K0.83×
43Oregon~20K0.81×
44Utah~10K0.79×
45Idaho~7K0.79×
46Montana~4K0.77×
47Alaska~3K0.76×
48Michigan~40K0.75×
49Hawaii~6K0.74×
50California~100K0.71×
Fig. 06

Affinity by region

Affinity by region — UnitedHealth Group, United States
0.71×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UnitedHealth Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UnitedHealth Group audience
#·InterestCategoryAffinity×
01Teen Choice AwardsMovies & TV42.75×
02AetnaBusiness & Career11.39×
03HumanaHealth11.25×
04CignaBusiness & Career7.26×
05Kaiser PermanenteBusiness & Career6.89×
06Social Security (United States)Politics & Society5.81×
07Health insuranceBusiness & Career4.31×
08Health systemHealth4.02×
09Health care providerHealth3.16×
10VirusHealth3.13×
11Staples (Canada)Business & Career2.76×
12SymptomHealth2.65×
13WalgreensShopping2.52×
14CVS PharmacyShopping2.51×
15Dollar GeneralShopping2.40×
16Dollar TreeShopping2.29×
17JesusPolitics & Society2.28×
18United States Postal ServiceBusiness & Career2.19×
19Indeed.comBusiness & Career2.17×
20MedicineBusiness & Career1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UnitedHealth Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UnitedHealth Group audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
Community OrientationOPEN1.72×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UnitedHealth Group audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Luxury OrientationPREMIUM0.93×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UnitedHealth Group's target market in United States?

UnitedHealth Group's target market in United States covers an estimated 1,786,650 people, concentrated in Texas and California.

02

What is the gender split and age of UnitedHealth Group customers?

63.0% of the UnitedHealth Group audience are female, 37.0% are male, with an average age of 50.3 years.

03

Which brands do UnitedHealth Group fans like most?

UnitedHealth Group fans show strongest brand affinity for Teen Choice Awards (42.75×), Aetna (11.39×), and Humana (11.25×) over the country average.

04

Where do UnitedHealth Group fans live in United States?

UnitedHealth Group fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do UnitedHealth Group fans also like?

Beyond UnitedHealth Group itself, the audience over-indexes on Aetna (11.39×), Humana (11.25×), Health insurance (4.31×), and Walgreens (2.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See UnitedHealth Group audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UnitedHealth Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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