University of California, San Francisco Audience in United States

University of California, San Francisco logo

University of California, San Francisco has an estimated audience of 638,748 people in United States. 69.6% are female, 30.4% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Hibachi, Keegan Bradley, Google Home, headspace, Cam Ward.

The average University of California, San Francisco fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hibachi, Keegan Bradley, Google Home, with strongest over-indexing on Hibachi (12.03× the country average). Demographically, the University of California, San Francisco audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of California, San Francisco fans

Demographic split for University of California, San Francisco audience in United States
MetricValue
Female69.6%
Male30.4%
Average age37.9
Estimated audience size638,748

Audience persona

The typical University of California, San Francisco fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for University of California, San Francisco in United States
RegionReachAffinity
California479,0617.13×
Texas57,7941.05×
New York38,2411.07×
Florida31,8730.74×
Illinois24,3891.15×
Washington22,9931.79×
Massachusetts20,0061.59×
Pennsylvania17,4780.81×
Virginia17,2631.11×
Georgia16,7140.85×
New Jersey15,0030.92×
North Carolina14,8710.77×
Arizona14,8581.14×
Maryland13,9891.27×
Michigan12,8580.77×
Ohio12,2930.62×
Oregon11,9921.64×
Colorado10,6501.06×
Minnesota9,0540.99×
Indiana8,7050.75×
Tennessee8,4670.66×
Nevada8,4201.36×
Missouri8,3120.81×
Wisconsin7,2540.75×
Connecticut6,9441.08×
Hawaii6,1312.23×
Louisiana5,4340.66×
Utah5,1420.9×
Alabama5,0260.56×
South Carolina4,7520.49×
Kentucky4,0170.5×
Oklahoma3,6930.52×
Kansas3,3650.67×
Iowa3,3420.64×
Washington, District of Columbia3,2671.7×
Arkansas2,9140.55×
Idaho2,7150.85×
New Mexico2,5240.79×
Mississippi2,4730.47×
Nebraska1,9990.62×
New Hampshire1,8030.72×
Rhode Island1,6490.81×
Maine1,5170.66×
Montana1,2230.69×
West Virginia9710.33×
Alaska9680.71×
South Dakota8960.61×
Delaware8340.47×
Vermont7840.7×
North Dakota7820.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of California, San Francisco audience
BrandAffinityCategory
Hibachi12.03×Food & Beverages
Keegan Bradley9.97×Sports
Google Home8.2×Technology & Electronics
headspace11.5×Health
Cam Ward4.26×Sports
Cherish (group)11.5×Music & Radio
Goop5.64×Internet & Social Media
Wok6.37×Food & Beverages
Product design1.9×Business & Career
Historic site3.98×Arts & Culture
Governor of Michigan6.91×Politics & Society
Layne Staley5.86×Music & Radio
edureka33.76×Business & Career
Mothercare2.9×Kids & Family
Ira Glass14.79×Music & Radio
JC Whitney13.29×Shopping
Kendra Scott2.37×Fashion & Accessoires
Vocal harmony3.57×Music & Radio
Grace Slick6.84×Music & Radio
TV Fanatic8.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of California, San Francisco audience
TraitClusterScore
SustainabilityBALANCE2.5
Family OrientationCONSERVATISM1.94
PatriotismCONSERVATISM1.62
SpiritualityBALANCE1.37
Pet OwnershipJOY1.36
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for University of California, San Francisco
CountryShare
United States90.4%
United Kingdom3.4%
India1.9%

See University of California, San Francisco audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of California, San Francisco have in United States?

University of California, San Francisco has an estimated audience of 638,748 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, San Francisco fans?

69.6% of University of California, San Francisco fans are female, 30.4% are male, with an average age of 37.9 years.

Which brands do University of California, San Francisco fans like most?

University of California, San Francisco fans show strongest brand affinity for Hibachi (12.03×), Keegan Bradley (9.97×), and Google Home (8.2×) over the country average.

Where do University of California, San Francisco fans live in United States?

University of California, San Francisco fans in United States are most concentrated in California (reach 479,061), Texas (reach 57,794), and New York (reach 38,241). These three regions account for the largest share of the active audience.

What other brands do University of California, San Francisco fans also like?

Beyond University of California, San Francisco itself, the audience over-indexes on Keegan Bradley (9.97×), Google Home (8.2×), headspace (11.5×), and Cam Ward (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, San Francisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.