Rascasse Audience Intelligence

University of California, San Francisco Audience in United States

Name: University of California, San Francisco — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California, San Francisco in United States — modelled from more than twelve digital signal sources. University of California, San Francisco has an estimated audience of 638,748 people in United States.

#212among University in United States #3136among POI in United States #1981in Business & Career

The average University of California, San Francisco fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Himalayas, Sustainable energy, Elderly care, with strongest over-indexing on Himalayas (32.72× the country average).

Demographically, the University of California, San Francisco audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, San Francisco fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Himalayas.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, San Francisco profile in United States.

Audience size

639K

in United States

Gender

69.6%♀

30.4% male

Age

37.9

average years

Country rank

#31631

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California, San Francisco fans

69.6% are female, 30.4% are male, average age 37.9.

Fig. 02

Gender split

69.6%

Female

30.4%

Male

Demographic split for University of California, San Francisco audience in United States
Metric	Value
Female	69.6%
Male	30.4%
Average age	37.9
Estimated audience size	638,748

Fig. 03

Age distribution

Age distribution of the University of California, San Francisco audience in United States
Age bracket	Share	%
16-19		33%
20-29		13%
30-39		12%
40-49		14%
50+		27%

Fig. 04

Worldwide distribution

90.3%

of the worldwide University of California, San Francisco audience comes from United States.

Worldwide audience distribution share by country for University of California, San Francisco
Country	Share
United States	90.3%
United Kingdom	3.4%
India	1.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, San Francisco audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, San Francisco fans by region: top regions in United States
#	Region	Reach	×
01	California	~500K	7.03×
02	Hawaii	~5K	1.95×
03	Washington	~20K	1.63×
04	Oregon	~10K	1.59×
05	Massachusetts	~20K	1.44×
06	Washington, District of Columbia	~3K	1.38×
07	Nevada	~8K	1.31×
08	Maryland	~10K	1.15×
09	Arizona	~10K	1.11×
10	Illinois	~20K	1.07×
11	Virginia	~20K	1.05×
12	Colorado	~10K	1.05×
13	Connecticut	~7K	1.04×
14	Texas	~60K	1.02×
15	Idaho	~3K	0.99×
16	Minnesota	~9K	0.98×
17	Montana	~2K	0.97×
18	New York	~30K	0.96×
19	Utah	~5K	0.95×
20	Alaska	~1K	0.95×
21	Vermont	~1K	0.95×
22	New Mexico	~3K	0.94×
23	Rhode Island	~2K	0.93×
24	North Dakota	~1K	0.93×
25	New Hampshire	~2K	0.90×
26	South Dakota	~1K	0.90×
27	New Jersey	~10K	0.89×
28	Delaware	~2K	0.87×
29	Maine	~2K	0.86×
30	Georgia	~20K	0.85×
31	Nebraska	~3K	0.85×
32	West Virginia	~3K	0.85×
33	Missouri	~9K	0.83×
34	Kansas	~4K	0.83×
35	Wisconsin	~8K	0.82×
36	Pennsylvania	~20K	0.81×
37	Mississippi	~4K	0.81×
38	Arkansas	~4K	0.81×
39	Iowa	~4K	0.80×
40	North Carolina	~20K	0.79×
41	Louisiana	~7K	0.79×
42	Michigan	~10K	0.78×
43	Indiana	~9K	0.78×
44	Oklahoma	~5K	0.76×
45	Tennessee	~10K	0.74×
46	Alabama	~7K	0.73×
47	Kentucky	~6K	0.73×
48	Florida	~30K	0.71×
49	South Carolina	~7K	0.70×
50	Ohio	~10K	0.68×

Affinity by region — University of California, San Francisco, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, San Francisco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, San Francisco audience
#	Interest	Category	×
01	Dolomites	Travel & Leisure	45.27×
02	University of Waterloo	Business & Career	35.53×
03	Himalayas	Travel & Leisure	32.72×
04	Elderly care	Health	24.95×
05	ExxonMobil	Cars & Mobility	20.48×
06	Colgate University	Business & Career	17.83×
07	Kennedy Space Center	Cars & Mobility	14.13×
08	University of Southern California	Business & Career	13.47×
09	Grand Canyon National Park	Travel & Leisure	12.29×
10	Sustainable energy	Home & Garden	11.59×
11	University of Alabama	Business & Career	9.14×
12	Renewable energy	Business & Career	9.13×
13	FedEx	Business & Career	6.65×
14	QVC	Movies & TV	5.06×
15	Boho-chic	Fashion & Accessoires	5.03×
16	First class travel	Travel & Leisure	4.82×
17	Mortgage loans	Business & Career	3.94×
18	College	Business & Career	3.06×
19	Planet Fitness	Sports	2.95×
20	Pinterest	Internet & Social Media	2.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, San Francisco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California, San Francisco audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	5.64×
Sustainability	BALANCE	3.82×
Patriotism	CONSERVATISM	2.23×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California, San Francisco audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.74×
Luxury Orientation	PREMIUM	0.89×
Risk Appetite	THRILL	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California, San Francisco have in United States?

University of California, San Francisco has an estimated audience of 638,748 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, San Francisco fans?

69.6% of University of California, San Francisco fans are female, 30.4% are male, with an average age of 37.9 years.

Which brands do University of California, San Francisco fans like most?

University of California, San Francisco fans show strongest brand affinity for Himalayas (32.72×), Sustainable energy (11.59×), and Elderly care (24.95×) over the country average.

Where do University of California, San Francisco fans live in United States?

University of California, San Francisco fans in United States are most concentrated in California (reach ~500K), Texas (reach ~60K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do University of California, San Francisco fans also like?

Beyond University of California, San Francisco itself, the audience over-indexes on Sustainable energy (11.59×), Elderly care (24.95×), Renewable energy (9.13×), and FedEx (6.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of California, San Francisco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, San Francisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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