A data profile of the people who buy, follow and care about University of North Dakota in United States — modelled from more than twelve digital signal sources. University of North Dakota has an estimated audience of 400,878 people in United States.
The average University of North Dakota fan in United States is 33.3 years old, more female, and lives primarily in North Dakota.
The audience is concentrated in North Dakota, Minnesota, California.
Top brand affinities include Bram Stoker's Dracula, Boho-chic, FlightAware, with strongest over-indexing on Bram Stoker's Dracula (63.34× the country average).
Demographically, the University of North Dakota audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical University of North Dakota fan in United States is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Bram Stoker's Dracula.
The key figures that characterise the University of North Dakota profile in United States.
59.3% are female, 40.7% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.3 |
| Estimated audience size | 400,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 15% | |
| 30-39 | 11% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide University of North Dakota audience comes from United States.
| Country | Share |
|---|---|
| United States | 82.7% |
| Germany | 3.9% |
| United Kingdom | 3.1% |
Where the University of North Dakota audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~20K | 25.34× | |
| 02 | Minnesota | ~20K | 3.26× | |
| 03 | South Dakota | ~3K | 2.78× | |
| 04 | Montana | ~2K | 1.69× | |
| 05 | Wyoming | <1K | 1.37× | |
| 06 | Iowa | ~3K | 0.93× | |
| 07 | Nebraska | ~2K | 0.92× | |
| 08 | Alaska | <1K | 0.75× | |
| 09 | Wisconsin | ~4K | 0.70× | |
| 10 | Colorado | ~4K | 0.63× | |
| 11 | Idaho | ~1K | 0.59× | |
| 12 | Kansas | ~2K | 0.58× | |
| 13 | Hawaii | <1K | 0.56× | |
| 14 | Rhode Island | <1K | 0.54× | |
| 15 | Delaware | <1K | 0.54× | |
| 16 | New Mexico | ~1K | 0.53× | |
| 17 | Maine | <1K | 0.52× | |
| 18 | West Virginia | <1K | 0.51× | |
| 19 | New Hampshire | <1K | 0.51× | |
| 20 | Washington, District of Columbia | <1K | 0.50× | |
| 21 | Mississippi | ~2K | 0.46× | |
| 22 | Illinois | ~6K | 0.44× | |
| 23 | Washington | ~4K | 0.44× | |
| 24 | Arkansas | ~1K | 0.43× | |
| 25 | Arizona | ~3K | 0.42× | |
| 26 | Missouri | ~3K | 0.42× | |
| 27 | Oklahoma | ~2K | 0.42× | |
| 28 | Utah | ~2K | 0.42× | |
| 29 | Connecticut | ~2K | 0.40× | |
| 30 | Oregon | ~2K | 0.39× | |
| 31 | Indiana | ~3K | 0.38× | |
| 32 | Nevada | ~1K | 0.38× | |
| 33 | Maryland | ~3K | 0.37× | |
| 34 | Alabama | ~2K | 0.37× | |
| 35 | Louisiana | ~2K | 0.36× | |
| 36 | Kentucky | ~2K | 0.36× | |
| 37 | Virginia | ~3K | 0.35× | |
| 38 | Michigan | ~4K | 0.34× | |
| 39 | Massachusetts | ~3K | 0.34× | |
| 40 | South Carolina | ~2K | 0.34× | |
| 41 | Tennessee | ~3K | 0.32× | |
| 42 | Texas | ~10K | 0.30× | |
| 43 | Ohio | ~4K | 0.30× | |
| 44 | Pennsylvania | ~4K | 0.29× | |
| 45 | Georgia | ~4K | 0.29× | |
| 46 | North Carolina | ~3K | 0.29× | |
| 47 | New Jersey | ~3K | 0.27× | |
| 48 | California | ~10K | 0.23× | |
| 49 | Florida | ~6K | 0.23× | |
| 50 | New York | ~5K | 0.23× |
The strongest cross-interests of the University of North Dakota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bram Stoker's Dracula | Movies & TV | 63.34× | ||
| 02 | University of Hawaii at Manoa | Business & Career | 42.06× | ||
| 03 | Colgate University | Business & Career | 25.17× | ||
| 04 | Bonnaroo Music Festival | Music & Radio | 18.91× | ||
| 05 | Star Tribune | News | 18.62× | ||
| 06 | Xcel Energy | Home & Garden | 18.03× | ||
| 07 | Metropolitan Museum of Art | Arts & Culture | 16.45× | ||
| 08 | FlightAware | Travel & Leisure | 16.00× | ||
| 09 | Museum of Modern Art | Arts & Culture | 14.75× | ||
| 10 | University of Alabama | Business & Career | 13.96× | ||
| 11 | Boho-chic | Fashion & Accessoires | 13.71× | ||
| 12 | Forever 21 | Shopping | 11.47× | ||
| 13 | Poshmark | Shopping | 6.11× | ||
| 14 | ULTA Beauty | Beauty & Wellness | 5.90× | ||
| 15 | College | Business & Career | 5.49× | ||
| 16 | CVS Pharmacy | Shopping | 4.54× | ||
| 17 | Florida | Travel & Leisure | 4.26× | ||
| 18 | Skin care | Beauty & Wellness | 3.82× | ||
| 19 | Target Corporation | Shopping | 3.48× | ||
| 20 | TikTok | Internet & Social Media | 2.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.76× | |
| Family Orientation | CONSERVATISM | 2.16× | |
| Mindfulness | BALANCE | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Individualism | JOY | 0.86× | |
| Tradition | CONSERVATISM | 0.86× |
University of North Dakota has an estimated audience of 400,878 people in United States, concentrated in North Dakota and Minnesota.
59.3% of University of North Dakota fans are female, 40.7% are male, with an average age of 33.3 years.
University of North Dakota fans show strongest brand affinity for Bram Stoker's Dracula (63.34×), Boho-chic (13.71×), and FlightAware (16×) over the country average.
University of North Dakota fans in United States are most concentrated in North Dakota (reach ~20K), Minnesota (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.
Beyond University of North Dakota itself, the audience over-indexes on Boho-chic (13.71×), FlightAware (16×), Museum of Modern Art (14.75×), and College (5.49×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for University of North Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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