University of North Dakota Audience in United States
University of North Dakota has an estimated audience of 400,878 people in United States. 59.3% are female, 40.7% are male, average age 33.3. Top regions: Minnesota, North Dakota, California. Top brand affinities: Bram Stoker's Dracula, FlightAware, Bonnaroo Music Festival, Bachelor of Business Administration, Xcel Energy.
The average University of North Dakota fan in United States is 33.3 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, North Dakota, California. Top brand affinities include Bram Stoker's Dracula, FlightAware, Bonnaroo Music Festival, with strongest over-indexing on Bram Stoker's Dracula (49.11× the country average). Demographically, the University of North Dakota audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of North Dakota fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.3 |
| Estimated audience size | 400,878 |
Audience persona
The typical University of North Dakota fan in United States is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Bram Stoker's Dracula.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Minnesota | 19,710 | 3.43× |
| North Dakota | 19,466 | 23.64× |
| California | 10,892 | 0.25× |
| Texas | 10,397 | 0.3× |
| Illinois | 6,421 | 0.48× |
| Florida | 6,216 | 0.23× |
| New York | 5,407 | 0.24× |
| Wisconsin | 4,302 | 0.71× |
| Colorado | 4,294 | 0.68× |
| Pennsylvania | 3,818 | 0.28× |
| Arizona | 3,694 | 0.45× |
| Washington | 3,678 | 0.46× |
| Iowa | 3,553 | 1.08× |
| Ohio | 3,462 | 0.28× |
| Michigan | 3,446 | 0.33× |
| Virginia | 3,342 | 0.34× |
| Georgia | 3,337 | 0.27× |
| North Carolina | 3,263 | 0.27× |
| South Dakota | 2,802 | 3.02× |
| Indiana | 2,650 | 0.36× |
| Missouri | 2,630 | 0.41× |
| Massachusetts | 2,615 | 0.33× |
| Maryland | 2,432 | 0.35× |
| New Jersey | 2,380 | 0.23× |
| Tennessee | 2,141 | 0.27× |
| Montana | 2,035 | 1.83× |
| Alabama | 1,755 | 0.31× |
| Nebraska | 1,752 | 0.87× |
| Kansas | 1,687 | 0.53× |
| Oregon | 1,600 | 0.35× |
| South Carolina | 1,583 | 0.26× |
| Oklahoma | 1,524 | 0.34× |
| Connecticut | 1,367 | 0.34× |
| Utah | 1,340 | 0.37× |
| Louisiana | 1,228 | 0.24× |
| Kentucky | 1,220 | 0.24× |
| Nevada | 1,150 | 0.3× |
| Idaho | 1,078 | 0.54× |
| New Mexico | 997 | 0.5× |
| Mississippi | 949 | 0.29× |
| Arkansas | 942 | 0.29× |
| Wyoming | 913 | 1.54× |
| Hawaii | 758 | 0.44× |
| Alaska | 561 | 0.65× |
| New Hampshire | 503 | 0.32× |
| Maine | 460 | 0.32× |
| Washington, District of Columbia | 450 | 0.37× |
| West Virginia | 438 | 0.23× |
| Rhode Island | 301 | 0.24× |
| Delaware | 293 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bram Stoker's Dracula | 49.11× | Movies & TV |
| FlightAware | 16.75× | Travel & Leisure |
| Bonnaroo Music Festival | 23.07× | Music & Radio |
| Bachelor of Business Administration | 48.74× | Business & Career |
| Xcel Energy | 15.9× | Home & Garden |
| San Jose State University | 37.32× | Business & Career |
| Star Tribune | 16.8× | News |
| University of Minnesota | 22.75× | Business & Career |
| Planet Fitness | 3.6× | Sports |
| University of Alabama | 11.49× | Business & Career |
| Indiana University | 19.37× | Business & Career |
| University of Wisconsin–Madison | 17.04× | Business & Career |
| ULTA Beauty | 4.41× | Beauty & Wellness |
| Syracuse University | 19.07× | Business & Career |
| Colgate University | 18.04× | Business & Career |
| Horoscope | 7.49× | Health |
| Baby toys | 12.11× | Kids & Family |
| Poshmark | 5× | Shopping |
| Diaper bag | 5.08× | Kids & Family |
| Day trading | 8.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.2 |
| Luxury Orientation | PREMIUM | 1.96 |
| Risk Appetite | THRILL | 1.59 |
| Pet Ownership | JOY | 1.19 |
| Mindfulness | BALANCE | 1.04 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.8% |
| Germany | 3.9% |
| United Kingdom | 3.1% |
See University of North Dakota audiences in other countries
- University of North Dakota — Germany
- University of North Dakota — United Kingdom
- University of North Dakota — France
- University of North Dakota — Italy
- University of North Dakota — Spain
- University of North Dakota — Brazil
- University of North Dakota — Japan
- University of North Dakota — South Korea
- University of North Dakota — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of North Dakota have in United States?
University of North Dakota has an estimated audience of 400,878 people in United States, concentrated in Minnesota and North Dakota.
What is the gender split and age of University of North Dakota fans?
59.3% of University of North Dakota fans are female, 40.7% are male, with an average age of 33.3 years.
Which brands do University of North Dakota fans like most?
University of North Dakota fans show strongest brand affinity for Bram Stoker's Dracula (49.11×), FlightAware (16.75×), and Bonnaroo Music Festival (23.07×) over the country average.
Where do University of North Dakota fans live in United States?
University of North Dakota fans in United States are most concentrated in Minnesota (reach 19,710), North Dakota (reach 19,466), and California (reach 10,892). These three regions account for the largest share of the active audience.
What other brands do University of North Dakota fans also like?
Beyond University of North Dakota itself, the audience over-indexes on FlightAware (16.75×), Bonnaroo Music Festival (23.07×), Bachelor of Business Administration (48.74×), and Xcel Energy (15.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of North Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.