Rascasse Audience Intelligence

University of Oregon Audience in United States

A data profile of the people who buy, follow and care about University of Oregon in United States — modelled from more than twelve digital signal sources. University of Oregon has an estimated audience of 1,760,471 people in United States.

#78among University in United States#1265among POI in United States#1148in Business & Career

The average University of Oregon fan in United States is 37.0 years old, balanced, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Texas.

Top brand affinities include FlightAware, Oregon Ducks football, Erin Andrews, with strongest over-indexing on FlightAware (12.44× the country average).

Demographically, the University of Oregon audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Oregon fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Oregon profile in United States.

Audience size
1.8M
in United States
Gender
49.7%♀
50.3% male
Age
37.0
average years
Country rank
#15730
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Oregon fans

49.7% are female, 50.3% are male, average age 37.0.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for University of Oregon audience in United States
MetricValue
Female49.7%
Male50.3%
Average age37.0
Estimated audience size1,760,471
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the University of Oregon audience in United States
Age bracketShare%
16-1933%
20-2915%
30-3913%
40-4917%
50+22%
Fig. 04

Worldwide distribution

73.6%

of the worldwide University of Oregon audience comes from United States.

Worldwide audience distribution share by country for University of Oregon
CountryShare
United States73.6%
India3.7%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Oregon audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Oregon fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K18.25×
02Washington~80K2.38×
03Hawaii~20K2.19×
04Idaho~10K1.60×
05California~300K1.53×
06Montana~6K1.33×
07Colorado~30K1.24×
08Alaska~5K1.24×
09Nevada~20K1.04×
10Arizona~30K0.85×
11Utah~10K0.85×
12New Mexico~7K0.79×
13Vermont~2K0.76×
14Washington, District of Columbia~4K0.74×
15Minnesota~20K0.70×
16South Dakota~3K0.66×
17North Dakota~2K0.66×
18Illinois~40K0.60×
19Nebraska~5K0.59×
20Texas~90K0.56×
21New Hampshire~4K0.56×
22Kansas~8K0.55×
23Massachusetts~20K0.54×
24Iowa~8K0.54×
25Maine~3K0.54×
26Rhode Island~3K0.53×
27Connecticut~9K0.50×
28Virginia~20K0.48×
29Wisconsin~10K0.48×
30Delaware~2K0.48×
31Maryland~10K0.47×
32Oklahoma~9K0.47×
33Arkansas~7K0.47×
34Indiana~10K0.45×
35Missouri~10K0.44×
36West Virginia~4K0.43×
37Louisiana~10K0.42×
38Mississippi~6K0.42×
39Pennsylvania~20K0.40×
40Tennessee~10K0.40×
41Georgia~20K0.39×
42Michigan~20K0.39×
43Ohio~20K0.38×
44North Carolina~20K0.38×
45New Jersey~20K0.38×
46Alabama~9K0.38×
47South Carolina~10K0.37×
48Kentucky~8K0.37×
49New York~40K0.36×
50Florida~40K0.34×
Fig. 06

Affinity by region

Affinity by region — University of Oregon, United States
0.34×1.00×18.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Oregon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Oregon audience
#·InterestCategoryAffinity×
01Erin AndrewsSports14.79×
02FlightAwareTravel & Leisure12.44×
03Oregon Ducks footballSports10.37×
04KGWMovies & TV10.21×
05Colgate UniversityBusiness & Career9.64×
06University of WashingtonBusiness & Career9.16×
07Yale UniversityBusiness & Career8.05×
08Aaron PaulMovies & TV7.55×
09University of Southern CaliforniaBusiness & Career6.41×
10University of AlabamaBusiness & Career6.03×
11University of Notre DameBusiness & Career4.53×
12Ski resortTravel & Leisure4.29×
13Bath and BodyworksShopping3.80×
14Boho-chicFashion & Accessoires3.35×
15Diaper bagKids & Family2.50×
16Masters TournamentSports2.23×
17MetaphysicsBusiness & Career2.20×
18Planet FitnessSports2.10×
19CollegeBusiness & Career1.84×
20PGA TourSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Oregon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Oregon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
SustainabilityBALANCE1.45×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Oregon audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Design AffinityPREMIUM0.88×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Oregon have in United States?

University of Oregon has an estimated audience of 1,760,471 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of University of Oregon fans?

49.7% of University of Oregon fans are female, 50.3% are male, with an average age of 37.0 years.

03

Which brands do University of Oregon fans like most?

University of Oregon fans show strongest brand affinity for FlightAware (12.44×), Oregon Ducks football (10.37×), and Erin Andrews (14.79×) over the country average.

04

Where do University of Oregon fans live in United States?

University of Oregon fans in United States are most concentrated in Oregon (reach ~400K), California (reach ~300K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do University of Oregon fans also like?

Beyond University of Oregon itself, the audience over-indexes on Oregon Ducks football (10.37×), Erin Andrews (14.79×), Ski resort (4.29×), and Bath and Bodyworks (3.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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