University of Oregon Audience in United States

University of Oregon logo

University of Oregon has an estimated audience of 1,760,471 people in United States. 49.7% are female, 50.3% are male, average age 37.0. Top regions: Oregon, California, Washington. Top brand affinities: Historic site, Vocal harmony, Goop, Governor of Michigan, Grinch.

The average University of Oregon fan in United States is 37.0 years old, balanced, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include Historic site, Vocal harmony, Goop, with strongest over-indexing on Historic site (11.83× the country average). Demographically, the University of Oregon audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Oregon fans

Demographic split for University of Oregon audience in United States
MetricValue
Female49.7%
Male50.3%
Average age37.0
Estimated audience size1,760,471

Audience persona

The typical University of Oregon fan in United States is balanced, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for University of Oregon in United States
RegionReachAffinity
Oregon343,94217.04×
California322,2221.66×
Washington91,1702.58×
Texas89,1780.59×
Florida43,5000.36×
Illinois38,3430.65×
New York38,0890.39×
Colorado37,9411.37×
Arizona30,5730.85×
Pennsylvania23,8390.4×
Ohio23,1380.43×
Georgia22,4240.41×
North Carolina21,2530.4×
Virginia20,9050.49×
Massachusetts20,7140.6×
Michigan19,5220.42×
Minnesota18,3590.73×
Nevada17,9481.05×
New Jersey17,6510.39×
Hawaii16,3032.15×
Idaho15,0951.71×
Maryland14,7390.49×
Tennessee14,5470.41×
Indiana14,2630.44×
Utah13,8240.88×
Wisconsin12,7810.48×
Missouri12,5650.44×
South Carolina8,9460.34×
Connecticut8,7930.5×
Oklahoma8,7290.45×
Louisiana8,5810.38×
Alabama8,3400.34×
Iowa7,3690.51×
Kentucky6,9830.32×
Kansas6,9220.5×
New Mexico6,6870.76×
Montana6,1921.27×
Arkansas5,7290.39×
Nebraska4,8530.55×
Mississippi4,6860.32×
Alaska4,3811.16×
Washington, District of Columbia4,1670.79×
New Hampshire3,5070.51×
Maine2,9700.47×
Rhode Island2,5090.45×
South Dakota2,2390.55×
West Virginia2,2190.27×
Vermont2,2020.71×
Wyoming2,1190.81×
North Dakota1,8150.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Oregon audience
BrandAffinityCategory
Historic site11.83×Arts & Culture
Vocal harmony8.81×Music & Radio
Goop9.23×Internet & Social Media
Governor of Michigan11.17×Politics & Society
Grinch5.94×Movies & TV
Mathcore10.92×Music & Radio
Fairy godmother9.38×Literature
Wok7.76×Food & Beverages
Hipster11.08×Politics & Society
Hibachi7.38×Food & Beverages
Grace Slick8.23×Music & Radio
Cherish (group)10.1×Music & Radio
Guitarist (magazine)10.55×Music & Radio
Israel1.95×Travel & Leisure
Keegan Bradley6.61×Sports
Harlow10.44×Travel & Leisure
TV Fanatic9.13×Movies & TV
Nebraska Cornhuskers football3.06×Sports
El Paso County, Colorado10.91×Travel & Leisure
headspace7.8×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Oregon audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
Risk AppetiteTHRILL1.85
SustainabilityBALANCE1.79
Sports ActivityPOWER1.15
MindfulnessBALANCE1.13
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for University of Oregon
CountryShare
United States73.6%
India3.7%
United Kingdom3.1%

See University of Oregon audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Oregon have in United States?

University of Oregon has an estimated audience of 1,760,471 people in United States, concentrated in Oregon and California.

What is the gender split and age of University of Oregon fans?

49.7% of University of Oregon fans are female, 50.3% are male, with an average age of 37.0 years.

Which brands do University of Oregon fans like most?

University of Oregon fans show strongest brand affinity for Historic site (11.83×), Vocal harmony (8.81×), and Goop (9.23×) over the country average.

Where do University of Oregon fans live in United States?

University of Oregon fans in United States are most concentrated in Oregon (reach 343,942), California (reach 322,222), and Washington (reach 91,170). These three regions account for the largest share of the active audience.

What other brands do University of Oregon fans also like?

Beyond University of Oregon itself, the audience over-indexes on Vocal harmony (8.81×), Goop (9.23×), Governor of Michigan (11.17×), and Grinch (5.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.