Updo Audience in United States
Updo has an estimated audience of 359,815 people in United States. 92.1% are female, 7.9% are male, average age 32.1. Top regions: California, Texas, New York. Top brand affinities: Historic site, Cachorro, Home equity, Fairy godmother, Goop.
The average Updo fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Cachorro, Home equity, with strongest over-indexing on Historic site (7.06× the country average). Demographically, the Updo audience skews more female with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle
Demographics of Updo fans
| Metric | Value |
|---|---|
| Female | 92.1% |
| Male | 7.9% |
| Average age | 32.1 |
| Estimated audience size | 359,815 |
Audience persona
The typical Updo fan in United States is more female, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,291 | 0.97× |
| Texas | 27,993 | 0.9× |
| New York | 24,531 | 1.22× |
| Florida | 20,041 | 0.82× |
| Illinois | 13,681 | 1.14× |
| Pennsylvania | 13,207 | 1.09× |
| North Carolina | 11,630 | 1.07× |
| New Jersey | 11,338 | 1.24× |
| Michigan | 11,027 | 1.17× |
| Ohio | 11,005 | 0.99× |
| Georgia | 10,464 | 0.94× |
| Massachusetts | 9,819 | 1.39× |
| Virginia | 9,030 | 1.03× |
| Washington | 7,684 | 1.06× |
| Minnesota | 7,229 | 1.4× |
| Tennessee | 7,132 | 0.99× |
| Wisconsin | 7,082 | 1.31× |
| Missouri | 6,371 | 1.1× |
| Indiana | 6,275 | 0.95× |
| Maryland | 6,116 | 0.99× |
| Colorado | 6,075 | 1.07× |
| Arizona | 5,611 | 0.76× |
| South Carolina | 4,750 | 0.88× |
| Connecticut | 4,656 | 1.29× |
| Louisiana | 4,274 | 0.92× |
| Oregon | 4,105 | 1× |
| Alabama | 4,082 | 0.81× |
| Kentucky | 3,964 | 0.88× |
| Oklahoma | 3,386 | 0.85× |
| Utah | 3,322 | 1.03× |
| Iowa | 3,249 | 1.1× |
| Kansas | 3,015 | 1.06× |
| Nevada | 2,372 | 0.68× |
| Arkansas | 2,322 | 0.78× |
| Mississippi | 2,193 | 0.74× |
| Maine | 1,693 | 1.31× |
| New Hampshire | 1,616 | 1.14× |
| West Virginia | 1,604 | 0.96× |
| Nebraska | 1,537 | 0.85× |
| Idaho | 1,464 | 0.81× |
| New Mexico | 1,378 | 0.76× |
| Washington, District of Columbia | 1,313 | 1.21× |
| Rhode Island | 1,276 | 1.11× |
| Hawaii | 1,266 | 0.82× |
| Delaware | 996 | 1× |
| Vermont | 874 | 1.38× |
| Montana | 857 | 0.86× |
| Alaska | 693 | 0.9× |
| South Dakota | 669 | 0.8× |
| North Dakota | 549 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 7.06× | Arts & Culture |
| Cachorro | 8.71× | Pets & Animals |
| Home equity | 2.5× | Home & Garden |
| Fairy godmother | 8.69× | Literature |
| Goop | 5.81× | Internet & Social Media |
| Bank account | 2.6× | Business & Career |
| Combat sport | 1.57× | Sports |
| Governor of Michigan | 7.17× | Politics & Society |
| Natural rubber | 1.91× | Cars & Mobility |
| Vocal harmony | 4.11× | Music & Radio |
| Mothercare | 2.88× | Kids & Family |
| Mathcore | 6.61× | Music & Radio |
| JDSU | 2.48× | Business & Career |
| Staycation | 2.51× | Home & Garden |
| Stamp collecting | 3.62× | Home & Garden |
| Regional styles of Mexican music | 2.13× | Music & Radio |
| Hipster | 6.76× | Politics & Society |
| Grinch | 2.69× | Movies & TV |
| Electrolyte | 2.94× | Health |
| Harlow | 6.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.13 |
| Design Affinity | PREMIUM | 1.98 |
| Luxury Orientation | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.61 |
| Indulgence | JOY | 1.52 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.0% |
| United Kingdom | 9.9% |
| Canada | 4.1% |
See Updo audiences in other countries
More Hairstyle audiences in United States
- Curly Hair (26,350,592)
- Long hair (22,842,502)
- natural hair (8,840,403)
- Trenza (2,242,431)
- Balayage (2,186,474)
Frequently asked questions
How many fans does Updo have in United States?
Updo has an estimated audience of 359,815 people in United States, concentrated in California and Texas.
What is the gender split and age of Updo fans?
92.1% of Updo fans are female, 7.9% are male, with an average age of 32.1 years.
Which brands do Updo fans like most?
Updo fans show strongest brand affinity for Historic site (7.06×), Cachorro (8.71×), and Home equity (2.5×) over the country average.
Where do Updo fans live in United States?
Updo fans in United States are most concentrated in California (reach 38,291), Texas (reach 27,993), and New York (reach 24,531). These three regions account for the largest share of the active audience.
What other brands do Updo fans also like?
Beyond Updo itself, the audience over-indexes on Cachorro (8.71×), Home equity (2.5×), Fairy godmother (8.69×), and Goop (5.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Updo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.