Rascasse Audience Intelligence

Updo Audience in United States

A data profile of the people who buy, follow and care about Updo in United States — modelled from more than twelve digital signal sources. Updo has an estimated audience of 359,815 people in United States.

#10among Hairstyle in United States#12757among Topic in United States#450in Beauty & Wellness

The average Updo fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Wedding Planners, Superman, Bath and Bodyworks, with strongest over-indexing on Wedding Planners (8.82× the country average).

Demographically, the Updo audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Updo fan in United States is more female, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Wedding Planners.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Updo profile in United States.

Audience size
360K
in United States
Gender
92.1%♀
7.9% male
Age
32.1
average years
Country rank
#43992
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Updo fans

92.1% are female, 7.9% are male, average age 32.1.

Fig. 02

Gender split

92.1%
Female
7.9%
Male
Demographic split for Updo audience in United States
MetricValue
Female92.1%
Male7.9%
Average age32.1
Estimated audience size359,815
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Updo audience in United States
Age bracketShare%
16-1933%
20-2930%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

61.9%

of the worldwide Updo audience comes from United States.

Worldwide audience distribution share by country for Updo
CountryShare
United States61.9%
United Kingdom9.9%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Updo audience in United States is strongest.

Fig. 05

Top regions by affinity

Updo fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~9K1.31×
02Minnesota~7K1.29×
03Wisconsin~7K1.23×
04Connecticut~4K1.21×
05New Jersey~10K1.20×
06Vermont<1K1.20×
07New York~20K1.18×
08Michigan~10K1.18×
09Maine~2K1.18×
10Pennsylvania~10K1.14×
11Washington, District of Columbia~1K1.13×
12Illinois~10K1.12×
13New Hampshire~2K1.12×
14Rhode Island~1K1.12×
15Louisiana~5K1.10×
16Missouri~6K1.08×
17Iowa~3K1.08×
18West Virginia~2K1.08×
19Ohio~10K1.07×
20Kansas~3K1.04×
21Utah~3K1.03×
22Virginia~9K1.02×
23Delaware~1K1.02×
24North Carolina~10K1.01×
25Washington~7K0.99×
26Tennessee~7K0.99×
27Maryland~6K0.99×
28Colorado~6K0.99×
29Indiana~6K0.96×
30Alaska<1K0.96×
31Georgia~10K0.94×
32Kentucky~4K0.94×
33Oregon~4K0.94×
34California~40K0.93×
35Texas~30K0.93×
36Alabama~5K0.93×
37Oklahoma~4K0.91×
38Nebraska~2K0.91×
39North Dakota<1K0.91×
40Hawaii~1K0.90×
41Montana<1K0.90×
42South Dakota<1K0.90×
43South Carolina~5K0.89×
44Idaho~2K0.87×
45Arkansas~3K0.86×
46Mississippi~3K0.86×
47Arizona~6K0.83×
48New Mexico~1K0.83×
49Florida~20K0.81×
50Nevada~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Updo, United States
0.79×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Updo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Updo audience
#·InterestCategoryAffinity×
01Wedding PlannersKids & Family8.82×
02International educationBusiness & Career8.30×
03BB creamBeauty & Wellness5.29×
04Permanent makeupBeauty & Wellness3.98×
05MyFitnessPalSports3.96×
06Bath and BodyworksShopping3.75×
07SweepstakesGames3.69×
08WaxingBeauty & Wellness3.00×
09Eyelash extensionsBeauty & Wellness2.98×
10Hair removalBeauty & Wellness2.94×
11Natural skin careBeauty & Wellness2.93×
12Makeup TutorialsBeauty & Wellness2.90×
13Designer clothingFashion & Accessoires2.80×
14Hair conditionerBeauty & Wellness2.77×
15Vintage clothingFashion & Accessoires2.49×
16MoisturizerHome & Garden2.35×
17SephoraShopping1.93×
18SupermanMovies & TV1.87×
19Do it yourself (DIY)Home & Garden1.87×
20FragrancesBeauty & Wellness1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Updo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Updo audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.02×
Design AffinityPREMIUM1.96×
Price SensitivityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Updo audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
PatriotismCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Updo have in United States?

Updo has an estimated audience of 359,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Updo fans?

92.1% of Updo fans are female, 7.9% are male, with an average age of 32.1 years.

03

Which brands do Updo fans like most?

Updo fans show strongest brand affinity for Wedding Planners (8.82×), Superman (1.87×), and Bath and Bodyworks (3.75×) over the country average.

04

Where do Updo fans live in United States?

Updo fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Updo fans also like?

Beyond Updo itself, the audience over-indexes on Superman (1.87×), Bath and Bodyworks (3.75×), Do it yourself (DIY) (1.87×), and Permanent makeup (3.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Updo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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