Rascasse Audience Intelligence

U.S. Bank Stadium Audience in United States

A data profile of the people who buy, follow and care about U.S. Bank Stadium in United States — modelled from more than twelve digital signal sources. U.S. Bank Stadium has an estimated audience of 1,277,334 people in United States.

#43among Stadium in United States#1700among POI in United States#1821in Sports

The average U.S. Bank Stadium fan in United States is 39.2 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include NFL, Minnesota Vikings, Aaron Rodgers, with strongest over-indexing on NFL (1.61× the country average).

Demographically, the U.S. Bank Stadium audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U.S. Bank Stadium fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Bank Stadium profile in United States.

Audience size
1.3M
in United States
Gender
39.4%♀
60.6% male
Age
39.2
average years
Country rank
#19957
POI in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of U.S. Bank Stadium fans

39.4% are female, 60.6% are male, average age 39.2.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for U.S. Bank Stadium audience in United States
MetricValue
Female39.4%
Male60.6%
Average age39.2
Estimated audience size1,277,334
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the U.S. Bank Stadium audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

88.9%

of the worldwide U.S. Bank Stadium audience comes from United States.

Worldwide audience distribution share by country for U.S. Bank Stadium
CountryShare
United States88.9%
Canada2.7%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Bank Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

U.S. Bank Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K26.71×
02North Dakota~10K4.71×
03South Dakota~10K3.26×
04Iowa~20K2.09×
05Wisconsin~40K1.68×
06Nebraska~7K0.95×
07Vermont~2K0.71×
08Alaska~2K0.68×
09Montana~3K0.67×
10Rhode Island~3K0.57×
11Illinois~30K0.56×
12Maine~3K0.56×
13Delaware~2K0.56×
14New Hampshire~3K0.55×
15West Virginia~4K0.53×
16Hawaii~3K0.53×
17Idaho~4K0.50×
18Washington, District of Columbia~2K0.50×
19Mississippi~6K0.48×
20Kansas~5K0.47×
21New Mexico~3K0.47×
22Arkansas~5K0.44×
23Maryland~10K0.42×
24Missouri~9K0.41×
25Kentucky~7K0.39×
26Oklahoma~6K0.39×
27Michigan~10K0.38×
28Nevada~5K0.38×
29Utah~5K0.38×
30Louisiana~7K0.37×
31Connecticut~5K0.37×
32Colorado~8K0.36×
33Pennsylvania~20K0.35×
34Indiana~9K0.35×
35Alabama~7K0.35×
36Oregon~6K0.34×
37South Carolina~7K0.33×
38Virginia~10K0.32×
39Tennessee~9K0.32×
40Ohio~10K0.31×
41Arizona~9K0.30×
42Georgia~10K0.29×
43New Jersey~10K0.29×
44North Carolina~10K0.28×
45Washington~8K0.28×
46Massachusetts~8K0.28×
47Texas~30K0.23×
48New York~20K0.23×
49Florida~20K0.22×
50California~30K0.20×
Fig. 06

Affinity by region

Affinity by region — U.S. Bank Stadium, United States
0.20×1.00×26.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Bank Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Bank Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.12×
02Dak PrescottSports3.75×
03Minnesota VikingsSports3.24×
04LSU Tigers footballSports3.23×
05Aaron RodgersSports2.96×
06Minnesota TimberwolvesSports2.42×
07San Francisco 49ersSports2.31×
08Buffalo BillsSports1.93×
09Denver BroncosSports1.93×
10Green Bay PackersSports1.86×
11CBS SportsMovies & TV1.82×
12Anime conventionLiterature1.82×
13Mixed martial artsSports1.80×
14Pittsburgh SteelersSports1.73×
15NBA playoffsSports1.68×
16NFLSports1.61×
17NBA FinalsSports1.57×
18ESPNMovies & TV1.52×
19Super BowlSports1.52×
20Golden State WarriorsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Bank Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Bank Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.17×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Bank Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Pet OwnershipJOY0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does U.S. Bank Stadium have in United States?

U.S. Bank Stadium has an estimated audience of 1,277,334 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of U.S. Bank Stadium fans?

39.4% of U.S. Bank Stadium fans are female, 60.6% are male, with an average age of 39.2 years.

03

Which brands do U.S. Bank Stadium fans like most?

U.S. Bank Stadium fans show strongest brand affinity for NFL (1.61×), Minnesota Vikings (3.24×), and Aaron Rodgers (2.96×) over the country average.

04

Where do U.S. Bank Stadium fans live in United States?

U.S. Bank Stadium fans in United States are most concentrated in Minnesota (reach ~500K), Wisconsin (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Bank Stadium fans also like?

Beyond U.S. Bank Stadium itself, the audience over-indexes on Minnesota Vikings (3.24×), Aaron Rodgers (2.96×), Russell Wilson (4.12×), and Mixed martial arts (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See U.S. Bank Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Bank Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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