Vanilla extract Audience in United States

Vanilla extract has an estimated audience of 484,697 people in United States. 86.6% are female, 13.4% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Cacique, Assassin's Creed: Revelations, Cockpit, Assetto Corsa, Lebanese cuisine.
The average Vanilla extract fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cacique, Assassin's Creed: Revelations, Cockpit, with strongest over-indexing on Cacique (4.35× the country average). Demographically, the Vanilla extract audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Vanilla extract fans
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 42.4 |
| Estimated audience size | 484,697 |
Audience persona
The typical Vanilla extract fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Cacique.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,708 | 1.33× |
| Texas | 49,527 | 1.19× |
| Florida | 36,402 | 1.11× |
| New York | 32,890 | 1.21× |
| Georgia | 18,321 | 1.23× |
| Illinois | 18,319 | 1.13× |
| Pennsylvania | 16,025 | 0.98× |
| North Carolina | 15,955 | 1.09× |
| Ohio | 14,572 | 0.98× |
| Michigan | 14,309 | 1.13× |
| New Jersey | 13,424 | 1.09× |
| Virginia | 12,323 | 1.04× |
| Washington | 10,483 | 1.08× |
| Tennessee | 10,201 | 1.05× |
| Massachusetts | 9,988 | 1.05× |
| Indiana | 9,356 | 1.06× |
| Arizona | 9,243 | 0.93× |
| Maryland | 9,151 | 1.1× |
| Missouri | 7,902 | 1.01× |
| South Carolina | 7,739 | 1.06× |
| Louisiana | 7,719 | 1.23× |
| Minnesota | 7,502 | 1.08× |
| Alabama | 7,285 | 1.08× |
| Wisconsin | 6,744 | 0.92× |
| Colorado | 6,587 | 0.86× |
| Kentucky | 6,098 | 1× |
| Oklahoma | 5,450 | 1.01× |
| Oregon | 5,247 | 0.94× |
| Nevada | 4,895 | 1.04× |
| Connecticut | 4,855 | 1× |
| Mississippi | 4,835 | 1.21× |
| Arkansas | 4,337 | 1.09× |
| Utah | 3,921 | 0.9× |
| Iowa | 3,737 | 0.94× |
| Kansas | 3,644 | 0.95× |
| Hawaii | 2,339 | 1.12× |
| Nebraska | 2,288 | 0.94× |
| New Mexico | 2,276 | 0.94× |
| West Virginia | 2,011 | 0.89× |
| Idaho | 2,000 | 0.82× |
| New Hampshire | 1,810 | 0.95× |
| Maine | 1,495 | 0.86× |
| Rhode Island | 1,435 | 0.93× |
| Delaware | 1,230 | 0.92× |
| Washington, District of Columbia | 1,189 | 0.82× |
| Montana | 1,019 | 0.76× |
| Alaska | 923 | 0.89× |
| South Dakota | 893 | 0.8× |
| North Dakota | 818 | 0.82× |
| Vermont | 651 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cacique | 4.35× | Food & Beverages |
| Assassin's Creed: Revelations | 3.46× | Games |
| Cockpit | 3.24× | Travel & Leisure |
| Assetto Corsa | 3.64× | Games |
| Lebanese cuisine | 2.18× | Food & Beverages |
| Artistic inspiration | 1.66× | Arts & Culture |
| life is good | 1.79× | Music & Radio |
| Picnic | 1.79× | Kids & Family |
| Leverage (TV series) | 1.65× | Movies & TV |
| Colorado River | 1.62× | Travel & Leisure |
| Waterford | 2.22× | Travel & Leisure |
| Al Ahly SC | 2.07× | Sports |
| English literature | 1.67× | Literature |
| Cockpit | 2.13× | Travel & Leisure |
| Gaelic football | 1.58× | Sports |
| Cacique | 2.37× | Food & Beverages |
| Liberace | 1.57× | Music & Radio |
| Príncipe | 2.09× | Travel & Leisure |
| Ohio State Buckeyes women's basketball | 1.94× | Sports |
| Tequila Cazadores | 2.46× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.99 |
| Family Orientation | CONSERVATISM | 1.83 |
| Community Orientation | OPEN | 1.61 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Tradition | CONSERVATISM | 1.42 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Germany | 17.6% |
| Romania | 5.0% |
See Vanilla extract audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Vanilla extract have in United States?
Vanilla extract has an estimated audience of 484,697 people in United States, concentrated in California and Texas.
What is the gender split and age of Vanilla extract fans?
86.6% of Vanilla extract fans are female, 13.4% are male, with an average age of 42.4 years.
Which brands do Vanilla extract fans like most?
Vanilla extract fans show strongest brand affinity for Cacique (4.35×), Assassin's Creed: Revelations (3.46×), and Cockpit (3.24×) over the country average.
Where do Vanilla extract fans live in United States?
Vanilla extract fans in United States are most concentrated in California (reach 70,708), Texas (reach 49,527), and Florida (reach 36,402). These three regions account for the largest share of the active audience.
What other brands do Vanilla extract fans also like?
Beyond Vanilla extract itself, the audience over-indexes on Assassin's Creed: Revelations (3.46×), Cockpit (3.24×), Assetto Corsa (3.64×), and Lebanese cuisine (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vanilla extract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.