Vanilla extract Audience in United States

Vanilla extract has an estimated audience of 484,697 people in United States. 86.6% are female, 13.4% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Baking powder, Walgreens, Microwave oven, Coconut oil, Organic food.

The average Vanilla extract fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Baking powder, Walgreens, Microwave oven, with strongest over-indexing on Baking powder (17.63× the country average). Demographically, the Vanilla extract audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Vanilla extract fans

Demographic split for Vanilla extract audience in United States
MetricValue
Female86.6%
Male13.4%
Average age42.4
Estimated audience size484,697

Audience persona

The typical Vanilla extract fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Baking powder.

Top regions in United States

Top regions ranked by reach for Vanilla extract in United States
RegionReachAffinity
California70,7081.33×
Texas49,5271.19×
Florida36,4021.11×
New York32,8901.21×
Georgia18,3211.23×
Illinois18,3191.13×
Pennsylvania16,0250.98×
North Carolina15,9551.09×
Ohio14,5720.98×
Michigan14,3091.13×
New Jersey13,4241.09×
Virginia12,3231.04×
Washington10,4831.08×
Tennessee10,2011.05×
Massachusetts9,9881.05×
Indiana9,3561.06×
Arizona9,2430.93×
Maryland9,1511.1×
Missouri7,9021.01×
South Carolina7,7391.06×
Louisiana7,7191.23×
Minnesota7,5021.08×
Alabama7,2851.08×
Wisconsin6,7440.92×
Colorado6,5870.86×
Kentucky6,0981×
Oklahoma5,4501.01×
Oregon5,2470.94×
Nevada4,8951.04×
Connecticut4,8551×
Mississippi4,8351.21×
Arkansas4,3371.09×
Utah3,9210.9×
Iowa3,7370.94×
Kansas3,6440.95×
Hawaii2,3391.12×
Nebraska2,2880.94×
New Mexico2,2760.94×
West Virginia2,0110.89×
Idaho2,0000.82×
New Hampshire1,8100.95×
Maine1,4950.86×
Rhode Island1,4350.93×
Delaware1,2300.92×
Washington, District of Columbia1,1890.82×
Montana1,0190.76×
Alaska9230.89×
South Dakota8930.8×
North Dakota8180.82×
Vermont6510.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanilla extract audience
BrandAffinityCategory
Baking powder17.63×Food & Beverages
Walgreens1.86×Shopping
Microwave oven2.88×Home & Garden
Coconut oil7.83×Food & Beverages
Organic food1.79×Food & Beverages
Burger King1.72×Food & Beverages
Slow cooker3.21×Food & Beverages
Soft drinks2.12×Food & Beverages
Smoothie3.07×Food & Beverages
Snack food1.82×Food & Beverages
Bakery1.93×Food & Beverages
Sugar substitute2.78×Food & Beverages
Local food1.8×Food & Beverages
CVS Pharmacy1.73×Shopping
Panera Bread1.71×Food & Beverages
Diet food2.89×Food & Beverages
Pharmacy1.76×Business & Career
Supermarket1.5×Shopping
Life insurance1.9×Business & Career
FedEx1.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanilla extract audience
TraitClusterScore
IndulgenceJOY1.99
Family OrientationCONSERVATISM1.83
Community OrientationOPEN1.61
Healthy LifestyleBALANCE1.48
TraditionCONSERVATISM1.42
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Vanilla extract
CountryShare
United States29.3%
Germany17.6%
Romania5.0%

See Vanilla extract audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Vanilla extract have in United States?

Vanilla extract has an estimated audience of 484,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Vanilla extract fans?

86.6% of Vanilla extract fans are female, 13.4% are male, with an average age of 42.4 years.

Which brands do Vanilla extract fans like most?

Vanilla extract fans show strongest brand affinity for Baking powder (17.63×), Walgreens (1.86×), and Microwave oven (2.88×) over the country average.

Where do Vanilla extract fans live in United States?

Vanilla extract fans in United States are most concentrated in California (reach 70,708), Texas (reach 49,527), and Florida (reach 36,402). These three regions account for the largest share of the active audience.

What other brands do Vanilla extract fans also like?

Beyond Vanilla extract itself, the audience over-indexes on Walgreens (1.86×), Microwave oven (2.88×), Coconut oil (7.83×), and Organic food (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanilla extract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.