Rascasse Audience Intelligence

Vanilla extract Audience in United States

A data profile of the people who buy, follow and care about Vanilla extract in United States — modelled from more than twelve digital signal sources. Vanilla extract has an estimated audience of 484,697 people in United States.

#50among Spice in United States#11542among Topic in United States#1988in Food & Beverages

The average Vanilla extract fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baking powder, FedEx, Sustainable energy, with strongest over-indexing on Baking powder (38.8× the country average).

Demographically, the Vanilla extract audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vanilla extract fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanilla extract profile in United States.

Audience size
485K
in United States
Gender
86.6%♀
13.4% male
Age
42.4
average years
Country rank
#37341
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vanilla extract fans

86.6% are female, 13.4% are male, average age 42.4.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Vanilla extract audience in United States
MetricValue
Female86.6%
Male13.4%
Average age42.4
Estimated audience size484,697
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Vanilla extract audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3915%
40-4930%
50+26%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Vanilla extract audience comes from United States.

Worldwide audience distribution share by country for Vanilla extract
CountryShare
Germany30.3%
United States23.9%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanilla extract audience in United States is strongest.

Fig. 05

Top regions by affinity

Vanilla extract fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.23×
02Louisiana~7K1.16×
03Mississippi~5K1.16×
04Hawaii~2K1.14×
05Georgia~20K1.13×
06Texas~50K1.12×
07New York~30K1.12×
08Michigan~10K1.09×
09Minnesota~7K1.08×
10Arkansas~4K1.07×
11Indiana~9K1.06×
12Alabama~7K1.06×
13Alaska~1K1.06×
14Illinois~20K1.05×
15North Carolina~20K1.04×
16Florida~30K1.03×
17New Jersey~10K1.03×
18Maryland~9K1.03×
19Tennessee~10K1.02×
20South Carolina~7K1.02×
21Washington~10K1.01×
22Connecticut~5K1.01×
23Virginia~10K1.00×
24Massachusetts~10K1.00×
25Kentucky~6K1.00×
26Oklahoma~5K1.00×
27Missouri~8K0.99×
28Wisconsin~7K0.99×
29Kansas~4K0.99×
30Pennsylvania~20K0.98×
31Rhode Island~2K0.98×
32Nevada~5K0.97×
33Nebraska~2K0.97×
34South Dakota~1K0.97×
35North Dakota<1K0.97×
36Ohio~10K0.96×
37Arizona~9K0.95×
38Iowa~4K0.95×
39New Hampshire~2K0.95×
40Delaware~1K0.95×
41Oregon~5K0.94×
42Idaho~2K0.94×
43West Virginia~2K0.94×
44Montana~1K0.94×
45Utah~4K0.93×
46Maine~2K0.93×
47New Mexico~2K0.92×
48Vermont<1K0.86×
49Colorado~6K0.85×
50Washington, District of Columbia~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Vanilla extract, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanilla extract audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanilla extract audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages38.80×
02Sustainable energyHome & Garden6.29×
03Potato chipFood & Beverages5.68×
04FedExBusiness & Career5.56×
05QVCMovies & TV5.04×
06Renewable energyBusiness & Career4.77×
07Microwave ovenHome & Garden4.75×
08SmoothieFood & Beverages4.51×
09First class travelTravel & Leisure3.70×
10Discount storesShopping3.42×
11Mortgage loansBusiness & Career3.05×
12SubwayFood & Beverages2.96×
13McDonald'sFood & Beverages2.88×
14Pizza HutFood & Beverages2.84×
15Organic foodFood & Beverages2.77×
16Shopping mallsShopping2.65×
17PinterestInternet & Social Media2.64×
18StarbucksFood & Beverages2.24×
19BarbecueFood & Beverages2.05×
20AirbnbTravel & Leisure2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanilla extract audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vanilla extract audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.46×
Convenience OrientationPREMIUM3.00×
Quality AwarenessPREMIUM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vanilla extract audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Luxury OrientationPREMIUM0.59×
Risk AppetiteTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vanilla extract have in United States?

Vanilla extract has an estimated audience of 484,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vanilla extract fans?

86.6% of Vanilla extract fans are female, 13.4% are male, with an average age of 42.4 years.

03

Which brands do Vanilla extract fans like most?

Vanilla extract fans show strongest brand affinity for Baking powder (38.8×), FedEx (5.56×), and Sustainable energy (6.29×) over the country average.

04

Where do Vanilla extract fans live in United States?

Vanilla extract fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vanilla extract fans also like?

Beyond Vanilla extract itself, the audience over-indexes on FedEx (5.56×), Sustainable energy (6.29×), Pinterest (2.64×), and Renewable energy (4.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vanilla extract audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanilla extract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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