Rascasse Audience Intelligence

Vetements Target Market in United States

A data profile of the people who buy, follow and care about Vetements in United States — modelled from more than twelve digital signal sources. Vetements has an estimated audience of 303,171 people in United States.

#64among Luxury fashion in United States#4983among Brand in United States#1582in Fashion & Accessoires

The average Vetements fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Max Mara, BB cream, Louis Vuitton, with strongest over-indexing on Max Mara (15.93× the country average).

Demographically, the Vetements audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vetements fan in United States is more female, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Max Mara.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vetements profile in United States.

Audience size
303K
in United States
Gender
59.4%♀
40.6% male
Age
31.3
average years
Country rank
#48115
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vetements

59.4% are female, 40.6% are male, average age 31.3.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Vetements audience in United States
MetricValue
Female59.4%
Male40.6%
Average age31.3
Estimated audience size303,171
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Vetements audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Vetements audience comes from United States.

Worldwide audience distribution share by country for Vetements
CountryShare
France26.2%
United States13.9%
Japan10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vetements audience in United States is strongest.

Fig. 05

Top regions by affinity

Vetements customers by region in United States
#RegionReachAffinity×
01New York~30K1.95×
02California~60K1.86×
03Georgia~20K1.70×
04Nevada~5K1.50×
05Maryland~8K1.48×
06Washington, District of Columbia~1K1.45×
07New Jersey~10K1.42×
08Florida~30K1.41×
09Illinois~10K1.32×
10Arizona~8K1.30×
11Virginia~10K1.26×
12Massachusetts~8K1.26×
13Connecticut~4K1.26×
14Texas~30K1.23×
15Washington~8K1.19×
16North Carolina~10K1.13×
17Rhode Island~1K1.13×
18Oregon~4K1.10×
19Delaware<1K1.07×
20Pennsylvania~10K1.06×
21Hawaii~1K1.05×
22Louisiana~4K1.03×
23Alabama~4K0.99×
24Michigan~8K0.97×
25Colorado~5K0.93×
26South Carolina~4K0.93×
27New Mexico~1K0.93×
28Alaska<1K0.89×
29Vermont<1K0.89×
30Tennessee~6K0.88×
31Minnesota~4K0.87×
32Ohio~8K0.86×
33Indiana~5K0.85×
34Utah~2K0.85×
35Oklahoma~3K0.82×
36Mississippi~2K0.81×
37North Dakota<1K0.81×
38Missouri~4K0.80×
39Kentucky~3K0.79×
40Wisconsin~4K0.78×
41New Hampshire<1K0.78×
42Maine<1K0.78×
43South Dakota<1K0.78×
44West Virginia~1K0.77×
45Nebraska~1K0.76×
46Kansas~2K0.75×
47Idaho~1K0.74×
48Montana<1K0.74×
49Arkansas~2K0.73×
50Iowa~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Vetements, United States
0.70×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vetements audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vetements audience
#·InterestCategoryAffinity×
01Max MaraFashion & Accessoires15.93×
02Acne StudiosFashion & Accessoires10.33×
03Maison MargielaFashion & Accessoires9.59×
04Jimmy ChooFashion & Accessoires7.89×
05Bottega VenetaFashion & Accessoires7.66×
06BB creamBeauty & Wellness7.42×
07Net-a-PorterShopping5.69×
08Marc JacobsFashion & Accessoires5.65×
09High-net-worth individualBusiness & Career5.59×
10Bergdorf GoodmanFashion & Accessoires5.01×
11PradaFashion & Accessoires4.78×
12Sneaker collectingFashion & Accessoires3.94×
13Tory BurchFashion & Accessoires3.85×
14Louis VuittonFashion & Accessoires3.68×
15Designer clothingFashion & Accessoires3.43×
16Trader Joe'sShopping2.18×
17NordstromShopping2.10×
18Luxury goodsFashion & Accessoires2.07×
19TikTokInternet & Social Media1.95×
20Macy'sShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vetements audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vetements audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.90×
Luxury OrientationPREMIUM2.32×
Design AffinityPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vetements audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.73×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vetements's target market in United States?

Vetements's target market in United States covers an estimated 303,171 people, concentrated in California and New York.

02

What is the gender split and age of Vetements customers?

59.4% of the Vetements audience are female, 40.6% are male, with an average age of 31.3 years.

03

Which brands do Vetements fans like most?

Vetements fans show strongest brand affinity for Max Mara (15.93×), BB cream (7.42×), and Louis Vuitton (3.68×) over the country average.

04

Where do Vetements fans live in United States?

Vetements fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vetements fans also like?

Beyond Vetements itself, the audience over-indexes on BB cream (7.42×), Louis Vuitton (3.68×), Acne Studios (10.33×), and Maison Margiela (9.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Vetements audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vetements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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