Vetements Audience in United States

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Vetements has an estimated audience of 332,562 people in United States. 72.0% are female, 28.0% are male, average age 34.3. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Indeed.com, Google Maps, White Chicks, Depop.

The average Vetements fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Indeed.com, Google Maps, with strongest over-indexing on Kia Sportage (29.2× the country average). Demographically, the Vetements audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Vetements fans

Demographic split for Vetements audience in United States
MetricValue
Female72.0%
Male28.0%
Average age34.3
Estimated audience size332,562

Audience persona

The typical Vetements fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Vetements in United States
RegionReachAffinity
California72,5431.98×
New York38,9472.1×
Texas35,8621.25×
Florida32,9631.46×
Georgia18,4161.8×
Illinois15,7141.42×
New Jersey12,6361.49×
Pennsylvania12,0191.07×
North Carolina11,5561.15×
Virginia10,3241.27×
Arizona9,5411.41×
Maryland8,7411.53×
Ohio8,5630.84×
Michigan8,4320.97×
Massachusetts8,3711.28×
Washington8,0931.21×
Tennessee5,7380.86×
Indiana5,1280.84×
Alabama4,9801.07×
Nevada4,9361.53×
Colorado4,8330.92×
South Carolina4,4900.9×
Louisiana4,3361.01×
Missouri4,2850.8×
Connecticut4,2621.28×
Oregon4,1791.1×
Minnesota4,0800.86×
Wisconsin3,6090.72×
Kentucky3,1110.75×
Oklahoma2,7460.74×
Utah2,4500.82×
Mississippi1,9770.72×
Kansas1,7150.65×
Iowa1,6910.62×
Arkansas1,5920.58×
Washington, District of Columbia1,5221.52×
New Mexico1,4110.85×
Hawaii1,3920.97×
Rhode Island1,1991.13×
Nebraska1,0640.64×
Idaho9850.59×
West Virginia9600.62×
Delaware8880.97×
New Hampshire8130.62×
Maine7990.67×
Alaska5370.75×
Vermont4560.78×
Montana4130.45×
South Dakota3460.45×
North Dakota3370.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vetements audience
BrandAffinityCategory
Kia Sportage29.2×Cars & Mobility
Indeed.com5.48×Business & Career
Google Maps4.89×Internet & Social Media
White Chicks17.26×Movies & TV
Depop13.56×Fashion & Accessoires
Google News5.15×News
Houston Astros7.18×Sports
Casetify15.05×Technology & Electronics
Enterprise Rent-A-Car5.03×Cars & Mobility
Capital One3.2×Business & Career
Beetlejuice3.87×Movies & TV
Maison Margiela11.96×Fashion & Accessoires
Louis Vuitton4.42×Fashion & Accessoires
Net-a-Porter7.91×Shopping
Honda HR-V19.47×Cars & Mobility
Prada6.4×Fashion & Accessoires
Jollibee7.7×Food & Beverages
Los Angeles Dodgers5.09×Sports
Autism Awareness6.63×Health
Balenciaga6.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vetements audience
TraitClusterScore
Luxury OrientationPREMIUM2.65
Design AffinityPREMIUM2.17
SustainabilityBALANCE1.83
IndulgenceJOY1.77
Pet OwnershipJOY1.69
Early Adopter MentalityPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for Vetements
CountryShare
France23.0%
United States15.7%
Japan10.4%

See Vetements audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Vetements have in United States?

Vetements has an estimated audience of 332,562 people in United States, concentrated in California and New York.

What is the gender split and age of Vetements fans?

72.0% of Vetements fans are female, 28.0% are male, with an average age of 34.3 years.

Which brands do Vetements fans like most?

Vetements fans show strongest brand affinity for Kia Sportage (29.2×), Indeed.com (5.48×), and Google Maps (4.89×) over the country average.

Where do Vetements fans live in United States?

Vetements fans in United States are most concentrated in California (reach 72,543), New York (reach 38,947), and Texas (reach 35,862). These three regions account for the largest share of the active audience.

What other brands do Vetements fans also like?

Beyond Vetements itself, the audience over-indexes on Indeed.com (5.48×), Google Maps (4.89×), White Chicks (17.26×), and Depop (13.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vetements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.