VH1 Audience in United States
VH1 has an estimated audience of 285,875 people in United States. 63.3% are female, 36.7% are male, average age 33.0. Top regions: New York, Texas, California. Top brand affinities: Rhianna (singer), Music of Nigeria, Love & Hip Hop: Atlanta, Lace wig, Euphoria.
The average VH1 fan in United States is 33.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Rhianna (singer), Music of Nigeria, Love & Hip Hop: Atlanta, with strongest over-indexing on Rhianna (singer) (20.87× the country average). Demographically, the VH1 audience skews more female with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of VH1 fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 33.0 |
| Estimated audience size | 285,875 |
Audience persona
The typical VH1 fan in United States is more female, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 30,862 | 1.93× |
| Texas | 27,455 | 1.12× |
| California | 26,774 | 0.85× |
| Florida | 25,410 | 1.31× |
| Georgia | 15,924 | 1.81× |
| North Carolina | 12,337 | 1.43× |
| Pennsylvania | 11,525 | 1.2× |
| Illinois | 11,249 | 1.18× |
| Ohio | 9,583 | 1.09× |
| New Jersey | 9,466 | 1.3× |
| Michigan | 8,966 | 1.2× |
| Maryland | 8,927 | 1.82× |
| Virginia | 8,220 | 1.18× |
| Louisiana | 7,975 | 2.16× |
| Alabama | 7,349 | 1.84× |
| Tennessee | 7,103 | 1.24× |
| South Carolina | 6,177 | 1.44× |
| Massachusetts | 5,675 | 1.01× |
| Arizona | 5,008 | 0.86× |
| Indiana | 4,864 | 0.93× |
| Mississippi | 4,654 | 1.98× |
| Missouri | 4,647 | 1.01× |
| Wisconsin | 4,142 | 0.96× |
| Connecticut | 3,690 | 1.29× |
| Washington | 3,470 | 0.61× |
| Kentucky | 3,179 | 0.89× |
| Colorado | 3,164 | 0.7× |
| Oklahoma | 3,109 | 0.98× |
| Nevada | 3,040 | 1.1× |
| Minnesota | 2,644 | 0.65× |
| Arkansas | 2,323 | 0.99× |
| Oregon | 1,974 | 0.6× |
| Washington, District of Columbia | 1,493 | 1.74× |
| Kansas | 1,472 | 0.65× |
| Iowa | 1,395 | 0.59× |
| Rhode Island | 1,089 | 1.2× |
| Nebraska | 1,079 | 0.75× |
| Delaware | 1,061 | 1.35× |
| Utah | 956 | 0.37× |
| Hawaii | 831 | 0.68× |
| West Virginia | 818 | 0.61× |
| New Mexico | 778 | 0.54× |
| New Hampshire | 651 | 0.58× |
| Maine | 614 | 0.6× |
| Idaho | 539 | 0.38× |
| South Dakota | 293 | 0.44× |
| North Dakota | 286 | 0.49× |
| Montana | 272 | 0.34× |
| Alaska | 266 | 0.44× |
| Vermont | 201 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 20.87× | Music & Radio |
| Music of Nigeria | 14.71× | Music & Radio |
| Love & Hip Hop: Atlanta | 6.69× | Movies & TV |
| Lace wig | 3.75× | Beauty & Wellness |
| Euphoria | 1.8× | Movies & TV |
| Beauty | 1.63× | Beauty & Wellness |
| Curly Hair | 3.76× | Beauty & Wellness |
| Macy's | 2.38× | Shopping |
| Hair Extensions | 3.56× | Beauty & Wellness |
| Teyana Taylor | 5.34× | Movies & TV |
| Braid | 2.88× | Home & Garden |
| The Breakfast Club | 3.94× | Movies & TV |
| Chumba Casino | 4.27× | Travel & Leisure |
| Firestone Complete Auto Care | 5.37× | Cars & Mobility |
| African popular music | 7.95× | Music & Radio |
| Wig | 2.4× | Beauty & Wellness |
| natural hair | 4.36× | Beauty & Wellness |
| Department of Motor Vehicles | 2.86× | Cars & Mobility |
| Barbie | 2.48× | Movies & TV |
| Diddy | 2.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.32 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Community Orientation | OPEN | 1.17 |
| Extroversion | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.11 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Brazil | 16.1% |
| Mexico | 15.8% |
See VH1 audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does VH1 have in United States?
VH1 has an estimated audience of 285,875 people in United States, concentrated in New York and Texas.
What is the gender split and age of VH1 fans?
63.3% of VH1 fans are female, 36.7% are male, with an average age of 33.0 years.
Which brands do VH1 fans like most?
VH1 fans show strongest brand affinity for Rhianna (singer) (20.87×), Music of Nigeria (14.71×), and Love & Hip Hop: Atlanta (6.69×) over the country average.
Where do VH1 fans live in United States?
VH1 fans in United States are most concentrated in New York (reach 30,862), Texas (reach 27,455), and California (reach 26,774). These three regions account for the largest share of the active audience.
What other brands do VH1 fans also like?
Beyond VH1 itself, the audience over-indexes on Music of Nigeria (14.71×), Love & Hip Hop: Atlanta (6.69×), Lace wig (3.75×), and Euphoria (1.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for VH1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.