Vietnam national football team Audience in United States

Vietnam national football team logo

Vietnam national football team has an estimated audience of 264,746 people in United States. 40.1% are female, 59.9% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Mongolia, Coppa Italia, FC Bayern Munich, RB Leipzig, Borussia Dortmund.

The average Vietnam national football team fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mongolia, Coppa Italia, FC Bayern Munich, with strongest over-indexing on Mongolia (30.59× the country average). Demographically, the Vietnam national football team audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Vietnam national football team fans

Demographic split for Vietnam national football team audience in United States
MetricValue
Female40.1%
Male59.9%
Average age45.8
Estimated audience size264,746

Audience persona

The typical Vietnam national football team fan in United States is more male, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for Mongolia.

Top regions in United States

Top regions ranked by reach for Vietnam national football team in United States
RegionReachAffinity
California61,3712.11×
Texas40,5231.78×
Florida16,5540.92×
Georgia12,8471.58×
Washington11,7642.22×
Illinois11,2821.28×
New York11,0250.75×
Virginia8,9251.38×
North Carolina7,5750.95×
Massachusetts7,2111.38×
Pennsylvania7,0530.79×
New Jersey5,8360.87×
Arizona5,4361.01×
Michigan4,6440.67×
Maryland4,3880.96×
Ohio4,3190.53×
Oregon3,7741.24×
Minnesota3,3630.89×
Colorado3,3380.8×
Louisiana3,3340.98×
Tennessee3,1500.59×
Oklahoma3,0461.04×
Indiana2,9230.6×
South Carolina2,4890.62×
Missouri2,4690.58×
Nevada2,3150.9×
Connecticut2,1690.82×
Wisconsin1,9390.49×
Alabama1,8890.51×
Kansas1,8030.86×
Hawaii1,7221.51×
Kentucky1,6730.5×
Arkansas1,6660.76×
Iowa1,6530.76×
Mississippi1,5490.71×
Nebraska1,3030.98×
Utah1,2680.53×
New Hampshire1,1091.06×
Washington, District of Columbia1,1081.39×
Maine1,0701.13×
Idaho8700.66×
New Mexico8640.65×
West Virginia8080.66×
Alaska8061.42×
North Dakota7321.34×
Montana7030.96×
South Dakota6941.13×
Delaware6910.95×
Wyoming6531.66×
Rhode Island6430.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnam national football team audience
BrandAffinityCategory
Mongolia30.59×Travel & Leisure
Coppa Italia219.61×Sports
FC Bayern Munich18.3×Sports
RB Leipzig97.67×Sports
Borussia Dortmund46.53×Sports
Hanoi44.97×Travel & Leisure
Da Nang57.09×Travel & Leisure
Cambodia33×Travel & Leisure
North Korea15.66×Travel & Leisure
Malaysia14.61×Travel & Leisure
K.R.C. Genk133.54×Sports
Pakistan12.07×Travel & Leisure
Eintracht Frankfurt47.5×Sports
VfB Stuttgart58.08×Sports
Daiso20.14×Fashion & Accessoires
South Africa9.95×Travel & Leisure
Czech Republic15.6×Travel & Leisure
Vietnam11.9×Travel & Leisure
FIFA Club World Cup17.66×Sports
Thailand8.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnam national football team audience
TraitClusterScore
SpiritualityBALANCE1.88
TravellingTHRILL1.36
TraditionCONSERVATISM1.26
Risk AppetiteTHRILL1.18
Sports ActivityPOWER1.17
Quality AwarenessPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Vietnam national football team
CountryShare
Vietnam35.3%
United States7.8%
China6.1%

See Vietnam national football team audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Vietnam national football team have in United States?

Vietnam national football team has an estimated audience of 264,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Vietnam national football team fans?

40.1% of Vietnam national football team fans are female, 59.9% are male, with an average age of 45.8 years.

Which brands do Vietnam national football team fans like most?

Vietnam national football team fans show strongest brand affinity for Mongolia (30.59×), Coppa Italia (219.61×), and FC Bayern Munich (18.3×) over the country average.

Where do Vietnam national football team fans live in United States?

Vietnam national football team fans in United States are most concentrated in California (reach 61,371), Texas (reach 40,523), and Florida (reach 16,554). These three regions account for the largest share of the active audience.

What other brands do Vietnam national football team fans also like?

Beyond Vietnam national football team itself, the audience over-indexes on Coppa Italia (219.61×), FC Bayern Munich (18.3×), RB Leipzig (97.67×), and Borussia Dortmund (46.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.