Vintage Toys Audience in United States

Vintage Toys has an estimated audience of 379,218 people in United States. 40.0% are female, 60.0% are male, average age 32.7. Top regions: Texas, California, Florida. Top brand affinities: Garfield, Autism Awareness, Diabetes mellitus awareness, Tampa Bay Rays, Microblogging.

The average Vintage Toys fan in United States is 32.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Garfield, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Garfield (42.89× the country average). Demographically, the Vintage Toys audience skews more male with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Vintage Toys fans

Demographic split for Vintage Toys audience in United States
MetricValue
Female40.0%
Male60.0%
Average age32.7
Estimated audience size379,218

Audience persona

The typical Vintage Toys fan in United States is more male, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Garfield.

Top regions in United States

Top regions ranked by reach for Vintage Toys in United States
RegionReachAffinity
Texas37,7341.16×
California34,8920.84×
Florida26,7291.04×
New York23,1821.09×
Ohio18,6051.59×
Pennsylvania12,8341.01×
Illinois12,1900.96×
North Carolina11,0060.96×
Georgia10,7950.92×
Tennessee9,7391.28×
Michigan9,6890.98×
Indiana9,3681.35×
Virginia9,3211.01×
Missouri7,3251.2×
New Jersey7,2280.75×
Washington7,1640.94×
Kentucky6,3961.35×
Oklahoma6,3481.51×
Arizona6,1870.8×
Maryland6,1750.95×
Minnesota6,1751.14×
Wisconsin6,1331.07×
Alabama6,1051.15×
Massachusetts5,3370.71×
Colorado5,2790.88×
South Carolina4,8210.85×
Oregon4,6741.08×
Louisiana4,5170.92×
Arkansas3,8331.23×
Iowa3,1491.01×
Utah3,1120.92×
Kansas2,9720.99×
Nevada2,8730.78×
Mississippi2,8180.9×
Maine2,7642.03×
West Virginia2,7291.55×
Nebraska2,5261.33×
Connecticut2,4760.65×
New Mexico1,8210.96×
Idaho1,4590.77×
Hawaii1,4190.87×
New Hampshire1,3020.87×
Delaware1,1461.1×
Montana9000.86×
Rhode Island8680.72×
South Dakota6660.76×
North Dakota5760.74×
Vermont5620.84×
Washington, District of Columbia5620.49×
Alaska4590.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vintage Toys audience
BrandAffinityCategory
Garfield42.89×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Tampa Bay Rays22.36×Sports
Microblogging12.67×Technology & Electronics
Tampa Bay Buccaneers10.94×Sports
Singer-songwriter5.51×Music & Radio
Tampa Bay Lightning15.41×Sports
Anime and manga fandom6.75×Literature
Collectible card game9.75×Games
Income tax13.19×Business & Career
Pulp Fiction14.54×Movies & TV
Texas de Brazil20×Food & Beverages
International education17.55×Business & Career
Planet Fitness3.98×Sports
Chicago Bulls5.66×Sports
Disneyland Paris9.72×Travel & Leisure
Superhero fiction9.4×Literature
Cafe Rio20×Food & Beverages
Antique car7.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vintage Toys audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.08
Community OrientationOPEN2.37
Luxury OrientationPREMIUM1.65
Risk AppetiteTHRILL1.54
Design AffinityPREMIUM1.48
SpiritualityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Vintage Toys
CountryShare
United States26.3%
Japan17.2%
United Kingdom5.2%

See Vintage Toys audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Vintage Toys have in United States?

Vintage Toys has an estimated audience of 379,218 people in United States, concentrated in Texas and California.

What is the gender split and age of Vintage Toys fans?

40.0% of Vintage Toys fans are female, 60.0% are male, with an average age of 32.7 years.

Which brands do Vintage Toys fans like most?

Vintage Toys fans show strongest brand affinity for Garfield (42.89×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Vintage Toys fans live in United States?

Vintage Toys fans in United States are most concentrated in Texas (reach 37,734), California (reach 34,892), and Florida (reach 26,729). These three regions account for the largest share of the active audience.

What other brands do Vintage Toys fans also like?

Beyond Vintage Toys itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Tampa Bay Rays (22.36×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.