Rascasse Audience Intelligence

Vintage Toys Audience in United States

A data profile of the people who buy, follow and care about Vintage Toys in United States — modelled from more than twelve digital signal sources. Vintage Toys has an estimated audience of 379,218 people in United States.

#12534among Topic in United States#622in Kids & Family

The average Vintage Toys fan in United States is 32.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Garfield, Berlin Wall, Tampa Bay Rays, with strongest over-indexing on Garfield (55.48× the country average).

Demographically, the Vintage Toys audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vintage Toys fan in United States is more male, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Garfield.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage Toys profile in United States.

Audience size
379K
in United States
Gender
40.0%♀
60.0% male
Age
32.7
average years
Country rank
#42801
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage Toys fans

40.0% are female, 60.0% are male, average age 32.7.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Vintage Toys audience in United States
MetricValue
Female40.0%
Male60.0%
Average age32.7
Estimated audience size379,218
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Vintage Toys audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Vintage Toys audience comes from United States.

Worldwide audience distribution share by country for Vintage Toys
CountryShare
United States26.2%
Japan17.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage Toys audience in United States is strongest.

Fig. 05

Top regions by affinity

Vintage Toys fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.57×
02Oklahoma~6K1.54×
03Ohio~20K1.51×
04Nebraska~3K1.41×
05West Virginia~2K1.34×
06Kentucky~6K1.33×
07Indiana~8K1.23×
08Delaware~1K1.19×
09Tennessee~9K1.18×
10Alabama~6K1.17×
11Arkansas~4K1.16×
12Missouri~7K1.12×
13Oregon~5K1.09×
14Texas~40K1.08×
15Wisconsin~6K1.07×
16Minnesota~6K1.02×
17Kansas~3K1.02×
18Florida~30K1.01×
19Pennsylvania~10K1.01×
20Michigan~10K1.01×
21Illinois~10K1.00×
22Iowa~3K0.99×
23Vermont<1K0.98×
24North Carolina~10K0.97×
25New Mexico~2K0.97×
26New York~20K0.96×
27Virginia~9K0.96×
28Colorado~6K0.95×
29Louisiana~5K0.95×
30North Dakota<1K0.95×
31Mississippi~3K0.93×
32New Hampshire~1K0.93×
33Georgia~10K0.92×
34Maryland~6K0.92×
35Montana<1K0.92×
36Alaska<1K0.92×
37Washington~7K0.91×
38Utah~3K0.91×
39Idaho~2K0.91×
40South Dakota<1K0.91×
41South Carolina~5K0.89×
42Hawaii~1K0.89×
43Rhode Island~1K0.89×
44Arizona~7K0.88×
45Nevada~3K0.84×
46California~30K0.81×
47Connecticut~3K0.80×
48New Jersey~8K0.78×
49Washington, District of Columbia<1K0.78×
50Massachusetts~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Vintage Toys, United States
0.77×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage Toys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage Toys audience
#·InterestCategoryAffinity×
01GarfieldMovies & TV55.48×
02WolfPackMovies & TV45.26×
03Lego MindstormsKids & Family29.44×
04G.I. JoeKids & Family21.79×
05International educationBusiness & Career21.72×
06Texas de BrazilFood & Beverages20.00×
07Cafe RioFood & Beverages20.00×
08Fire pitHome & Garden19.65×
09Berlin WallTravel & Leisure18.21×
10Tampa Bay RaysSports16.36×
11Power RangersKids & Family14.29×
12Pulp FictionMovies & TV13.73×
13Tampa Bay LightningSports12.19×
14Studio GhibliLiterature11.31×
15Mission: ImpossibleMovies & TV8.99×
16Graphic novelLiterature8.81×
17Tampa Bay BuccaneersSports7.81×
18Superhero fictionLiterature7.57×
19Antique carCars & Mobility6.69×
20Weather forecastingHome & Garden5.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage Toys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage Toys audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.21×
Family OrientationCONSERVATISM2.07×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage Toys audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Early Adopter MentalityPOWER0.80×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage Toys have in United States?

Vintage Toys has an estimated audience of 379,218 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Vintage Toys fans?

40.0% of Vintage Toys fans are female, 60.0% are male, with an average age of 32.7 years.

03

Which brands do Vintage Toys fans like most?

Vintage Toys fans show strongest brand affinity for Garfield (55.48×), Berlin Wall (18.21×), and Tampa Bay Rays (16.36×) over the country average.

04

Where do Vintage Toys fans live in United States?

Vintage Toys fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage Toys fans also like?

Beyond Vintage Toys itself, the audience over-indexes on Berlin Wall (18.21×), Tampa Bay Rays (16.36×), International education (21.72×), and Texas de Brazil (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vintage Toys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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