Rascasse Audience Intelligence

Virginia Key Audience in United States

A data profile of the people who buy, follow and care about Virginia Key in United States — modelled from more than twelve digital signal sources. Virginia Key has an estimated audience of 425,795 people in United States.

#60among Island in United States#4390among POI in United States#3288in Travel & Leisure

The average Virginia Key fan in United States is 41.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Miami Marlins, Jet ski, Florida Panthers, with strongest over-indexing on Miami Marlins (11.86× the country average).

Demographically, the Virginia Key audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia Key fan in United States is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Miami Marlins.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia Key profile in United States.

Audience size
426K
in United States
Gender
54.8%♀
45.2% male
Age
41.1
average years
Country rank
#40177
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virginia Key fans

54.8% are female, 45.2% are male, average age 41.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Virginia Key audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.1
Estimated audience size425,795
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Virginia Key audience in United States
Age bracketShare%
16-199%
20-2921%
30-3927%
40-4928%
50+16%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Virginia Key audience comes from United States.

Worldwide audience distribution share by country for Virginia Key
CountryShare
United States94.2%
Brazil5.2%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia Key audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia Key fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K27.26×
02Alaska<1K1.06×
03Vermont<1K1.06×
04South Dakota~1K1.03×
05North Dakota<1K1.03×
06Montana~1K0.98×
07Rhode Island~1K0.96×
08Delaware~1K0.96×
09New Mexico~2K0.95×
10West Virginia~2K0.94×
11Maine~1K0.94×
12Washington, District of Columbia~1K0.94×
13Hawaii~2K0.93×
14New Hampshire~2K0.93×
15Idaho~2K0.92×
16Mississippi~3K0.90×
17Nebraska~2K0.90×
18Arkansas~3K0.88×
19Kansas~3K0.87×
20Virginia~9K0.86×
21Oklahoma~4K0.86×
22Iowa~3K0.86×
23Nevada~3K0.85×
24Utah~3K0.85×
25Louisiana~5K0.84×
26Alabama~5K0.83×
27Kentucky~4K0.83×
28Wisconsin~5K0.82×
29Oregon~4K0.82×
30Connecticut~4K0.82×
31Missouri~5K0.80×
32South Carolina~5K0.79×
33Minnesota~5K0.79×
34Arizona~7K0.78×
35Indiana~6K0.78×
36Tennessee~6K0.75×
37Maryland~6K0.75×
38Colorado~5K0.74×
39Washington~6K0.73×
40Massachusetts~6K0.73×
41Michigan~8K0.70×
42Georgia~9K0.69×
43New Jersey~7K0.68×
44Ohio~9K0.67×
45North Carolina~9K0.67×
46New York~20K0.65×
47Pennsylvania~9K0.64×
48Illinois~9K0.63×
49Texas~20K0.49×
50California~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Virginia Key, United States
0.44×1.00×27.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia Key audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia Key audience
#·InterestCategoryAffinity×
01Miami MarlinsSports11.86×
02Florida PanthersSports6.71×
03Jet skiSports4.72×
04EmiratesTravel & Leisure4.14×
05Air FranceTravel & Leisure4.10×
06Paris Saint-GermainSports3.32×
07Boat showTravel & Leisure3.29×
08CigarFood & Beverages2.79×
09Art DecoArts & Culture2.78×
10Milwaukee BrewersSports2.38×
11Non-alcoholic beverageFood & Beverages2.20×
12Miami DolphinsSports2.16×
13Employment agencyBusiness & Career2.14×
14Detroit TigersSports1.99×
15Career developmentBusiness & Career1.96×
16Employment websiteBusiness & Career1.91×
17FC BarcelonaSports1.75×
18Public transportCars & Mobility1.69×
19EyewearFashion & Accessoires1.68×
20Sports clubSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia Key audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia Key audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Luxury OrientationPREMIUM1.53×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia Key audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.64×
Pet OwnershipJOY0.64×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia Key have in United States?

Virginia Key has an estimated audience of 425,795 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Virginia Key fans?

54.8% of Virginia Key fans are female, 45.2% are male, with an average age of 41.1 years.

03

Which brands do Virginia Key fans like most?

Virginia Key fans show strongest brand affinity for Miami Marlins (11.86×), Jet ski (4.72×), and Florida Panthers (6.71×) over the country average.

04

Where do Virginia Key fans live in United States?

Virginia Key fans in United States are most concentrated in Florida (reach ~300K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia Key fans also like?

Beyond Virginia Key itself, the audience over-indexes on Jet ski (4.72×), Florida Panthers (6.71×), Detroit Tigers (1.99×), and Milwaukee Brewers (2.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Key. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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