Virginia Key Audience in United States

Virginia Key logo

Virginia Key has an estimated audience of 425,795 people in United States. 54.8% are female, 45.2% are male, average age 41.1. Top regions: Florida, New York, California. Top brand affinities: Home construction, ARCO, Mackenzie Foy, Acoustic music, JTV (Indonesia).

The average Virginia Key fan in United States is 41.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Home construction, ARCO, Mackenzie Foy, with strongest over-indexing on Home construction (4.49× the country average). Demographically, the Virginia Key audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Virginia Key fans

Demographic split for Virginia Key audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.1
Estimated audience size425,795

Audience persona

The typical Virginia Key fan in United States is balanced, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Virginia Key in United States
RegionReachAffinity
Florida319,34722.14×
New York14,2390.6×
California9,2810.2×
Virginia8,5730.83×
Texas8,1410.22×
Georgia6,3510.48×
Pennsylvania5,2340.37×
North Carolina4,4500.35×
Massachusetts4,3540.52×
New Jersey4,1080.38×
Illinois3,5610.25×
Michigan3,5510.32×
Tennessee3,2580.38×
Maryland3,1370.43×
Ohio3,0270.23×
Colorado2,3950.36×
New Mexico2,1020.98×
South Carolina2,0360.32×
Indiana1,8670.24×
Mississippi1,8360.52×
Kentucky1,8320.34×
Louisiana1,7690.32×
Washington1,7550.21×
Connecticut1,7300.41×
Missouri1,6960.25×
Alabama1,6460.28×
Arkansas1,6310.47×
Oklahoma1,5950.34×
Minnesota1,5300.25×
West Virginia1,5160.76×
Alaska1,5131.66×
Oregon1,4970.31×
Arizona1,4430.17×
Iowa1,4400.41×
Kansas1,4000.42×
Idaho1,4000.66×
Wisconsin1,3910.22×
Hawaii1,3370.73×
Montana1,3191.12×
South Dakota1,3021.32×
North Dakota1,2671.45×
New Hampshire1,2490.74×
Wyoming1,2261.94×
Nebraska1,2230.57×
Nevada1,2130.29×
Rhode Island1,2060.89×
Maine1,2050.79×
Utah1,1900.31×
Vermont1,1861.59×
Delaware1,0800.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia Key audience
BrandAffinityCategory
Home construction4.49×Home & Garden
ARCO1.66×Cars & Mobility
Mackenzie Foy4.14×Fashion & Accessoires
Acoustic music2.24×Music & Radio
JTV (Indonesia)2.13×
Overtone3.17×Beauty & Wellness
Dental hygienist2.18×Health
Penn & Teller2.37×Movies & TV
War on Terror2.12×Politics & Society
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Mad About You2.95×Movies & TV
New York Harbor3×Travel & Leisure
Tierra caliente1.75×Travel & Leisure
Chili con carne1.76×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Better Off Dead (film)2.08×Movies & TV
Thom Browne1.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia Key audience
TraitClusterScore
Luxury OrientationPREMIUM2.47
Quality AwarenessPREMIUM1.94
Urban LifestyleOPEN1.82
Design AffinityPREMIUM1.82
TravellingTHRILL1.75
Risk AppetiteTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Virginia Key
CountryShare
United States94.2%
Brazil5.2%
Italy0.3%

See Virginia Key audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Virginia Key have in United States?

Virginia Key has an estimated audience of 425,795 people in United States, concentrated in Florida and New York.

What is the gender split and age of Virginia Key fans?

54.8% of Virginia Key fans are female, 45.2% are male, with an average age of 41.1 years.

Which brands do Virginia Key fans like most?

Virginia Key fans show strongest brand affinity for Home construction (4.49×), ARCO (1.66×), and Mackenzie Foy (4.14×) over the country average.

Where do Virginia Key fans live in United States?

Virginia Key fans in United States are most concentrated in Florida (reach 319,347), New York (reach 14,239), and California (reach 9,281). These three regions account for the largest share of the active audience.

What other brands do Virginia Key fans also like?

Beyond Virginia Key itself, the audience over-indexes on ARCO (1.66×), Mackenzie Foy (4.14×), Acoustic music (2.24×), and JTV (Indonesia) (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Key. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.