A data profile of the people who buy, follow and care about Volatile organic compound in United States — modelled from more than twelve digital signal sources. Volatile organic compound has an estimated audience of 437,291 people in United States.
The average Volatile organic compound fan in United States is 38.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Massachusetts.
Top brand affinities include Air purifier, Sustainable energy, Renewable energy, with strongest over-indexing on Air purifier (26.65× the country average).
Demographically, the Volatile organic compound audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Volatile organic compound fan in United States is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Air purifier.
The key figures that characterise the Volatile organic compound profile in United States.
48.4% are female, 51.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.4 |
| Estimated audience size | 437,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
Where the Volatile organic compound audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~30K | 3.97× | |
| 02 | Connecticut | ~7K | 1.52× | |
| 03 | Vermont | ~1K | 1.43× | |
| 04 | Washington, District of Columbia | ~2K | 1.33× | |
| 05 | Rhode Island | ~2K | 1.26× | |
| 06 | California | ~60K | 1.17× | |
| 07 | Colorado | ~8K | 1.13× | |
| 08 | Washington | ~10K | 1.09× | |
| 09 | New Hampshire | ~2K | 1.09× | |
| 10 | Hawaii | ~2K | 1.04× | |
| 11 | Virginia | ~10K | 1.03× | |
| 12 | Oregon | ~5K | 1.03× | |
| 13 | North Carolina | ~10K | 1.02× | |
| 14 | Maine | ~2K | 1.01× | |
| 15 | New York | ~20K | 1.00× | |
| 16 | Minnesota | ~6K | 0.99× | |
| 17 | Utah | ~4K | 0.97× | |
| 18 | Alaska | <1K | 0.96× | |
| 19 | Indiana | ~8K | 0.95× | |
| 20 | Maryland | ~7K | 0.95× | |
| 21 | Idaho | ~2K | 0.95× | |
| 22 | Pennsylvania | ~10K | 0.94× | |
| 23 | Georgia | ~10K | 0.94× | |
| 24 | Wisconsin | ~6K | 0.94× | |
| 25 | Illinois | ~10K | 0.92× | |
| 26 | New Jersey | ~10K | 0.92× | |
| 27 | Kansas | ~3K | 0.92× | |
| 28 | Texas | ~30K | 0.91× | |
| 29 | Arizona | ~8K | 0.91× | |
| 30 | Michigan | ~10K | 0.90× | |
| 31 | Montana | ~1K | 0.89× | |
| 32 | Florida | ~30K | 0.88× | |
| 33 | Missouri | ~6K | 0.88× | |
| 34 | Iowa | ~3K | 0.88× | |
| 35 | Delaware | ~1K | 0.88× | |
| 36 | New Mexico | ~2K | 0.87× | |
| 37 | North Dakota | <1K | 0.87× | |
| 38 | Ohio | ~10K | 0.85× | |
| 39 | South Dakota | <1K | 0.85× | |
| 40 | Kentucky | ~5K | 0.84× | |
| 41 | Oklahoma | ~4K | 0.84× | |
| 42 | Nebraska | ~2K | 0.84× | |
| 43 | Nevada | ~4K | 0.83× | |
| 44 | Louisiana | ~5K | 0.82× | |
| 45 | Tennessee | ~7K | 0.81× | |
| 46 | South Carolina | ~5K | 0.80× | |
| 47 | West Virginia | ~2K | 0.80× | |
| 48 | Arkansas | ~3K | 0.78× | |
| 49 | Alabama | ~5K | 0.75× | |
| 50 | Mississippi | ~3K | 0.69× |
The strongest cross-interests of the Volatile organic compound audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air purifier | Home & Garden | 26.65× | ||
| 02 | Nanotechnology | Business & Career | 12.14× | ||
| 03 | Mold | Health | 9.54× | ||
| 04 | Pollen | Health | 9.32× | ||
| 05 | Water filter | Food & Beverages | 8.50× | ||
| 06 | Sustainable energy | Home & Garden | 7.59× | ||
| 07 | Renewable energy | Business & Career | 5.26× | ||
| 08 | Home automation | Technology & Electronics | 4.91× | ||
| 09 | QVC | Movies & TV | 4.25× | ||
| 10 | First class travel | Travel & Leisure | 3.88× | ||
| 11 | FedEx | Business & Career | 3.62× | ||
| 12 | Air pollution | Health | 3.53× | ||
| 13 | Solar energy | Home & Garden | 2.92× | ||
| 14 | Mortgage loans | Business & Career | 2.73× | ||
| 15 | Innovation | Business & Career | 2.70× | ||
| 16 | Airbnb | Travel & Leisure | 2.29× | ||
| 17 | IKEA | Home & Garden | 2.25× | ||
| 18 | Organic food | Food & Beverages | 2.21× | ||
| 19 | Internet & Social Media | 2.14× | |||
| 20 | Furniture | Home & Garden | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.73× | |
| Family Orientation | CONSERVATISM | 2.72× | |
| Quality Awareness | PREMIUM | 2.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Extroversion | THRILL | 0.65× | |
| Indulgence | JOY | 0.82× |
Volatile organic compound has an estimated audience of 437,291 people in United States, concentrated in California and Texas.
48.4% of Volatile organic compound fans are female, 51.6% are male, with an average age of 38.4 years.
Volatile organic compound fans show strongest brand affinity for Air purifier (26.65×), Sustainable energy (7.59×), and Renewable energy (5.26×) over the country average.
Volatile organic compound fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Massachusetts (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Volatile organic compound itself, the audience over-indexes on Sustainable energy (7.59×), Renewable energy (5.26×), Mold (9.54×), and FedEx (3.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Volatile organic compound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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