Waikiki Audience in United States

Waikiki logo

Waikiki has an estimated audience of 1,414,295 people in United States. 60.5% are female, 39.5% are male, average age 39.8. Top regions: Hawaii, California, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, Clint Eastwood, Hawaiian Airlines.

The average Waikiki fan in United States is 39.8 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Waikiki audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Waikiki fans

Demographic split for Waikiki audience in United States
MetricValue
Female60.5%
Male39.5%
Average age39.8
Estimated audience size1,414,295

Audience persona

The typical Waikiki fan in United States is more female, around 39.8 years old, with strong Travelling tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Waikiki in United States
RegionReachAffinity
Hawaii195,41232.14×
California193,6381.25×
Texas42,3300.35×
Washington31,0041.09×
New York27,5340.35×
Florida25,5270.27×
Illinois15,5190.33×
Oregon13,6240.84×
Arizona12,6430.44×
Virginia12,3150.36×
Massachusetts12,2660.44×
Pennsylvania12,1120.25×
Nevada11,9600.87×
New Jersey11,7710.33×
Georgia11,7090.27×
North Carolina10,2650.24×
Ohio10,2560.24×
Colorado10,0640.45×
Michigan9,0650.25×
Utah8,0950.64×
Maryland7,4430.31×
Tennessee6,9620.25×
Minnesota6,3660.31×
Indiana6,2130.24×
Wisconsin6,1430.29×
Missouri6,1300.27×
South Carolina5,0270.24×
Oklahoma4,6970.3×
Alaska3,9581.31×
Idaho3,9510.56×
Kentucky3,9470.22×
Louisiana3,9470.22×
Alabama3,6540.18×
Connecticut3,5880.25×
Kansas3,4300.31×
Iowa3,0420.26×
New Mexico2,7300.38×
Arkansas2,3910.21×
Nebraska2,0520.29×
Mississippi2,0190.17×
Washington, District of Columbia1,8150.43×
Montana1,5090.38×
New Hampshire1,4530.26×
Maine1,2480.25×
Rhode Island1,1790.26×
West Virginia1,1110.17×
South Dakota9790.3×
Delaware8330.21×
North Dakota7820.27×
Wyoming6310.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waikiki audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
Hawaiian Airlines16.96×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Enterprise Rent-A-Car7.54×Cars & Mobility
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.53×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV
Standup paddleboarding9.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waikiki audience
TraitClusterScore
TravellingTHRILL2.7
Luxury OrientationPREMIUM1.94
SustainabilityBALANCE1.92
Design AffinityPREMIUM1.83
Quality AwarenessPREMIUM1.68
Sports ActivityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Waikiki
CountryShare
United States30.2%
Japan25.5%
Australia4.5%

See Waikiki audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Waikiki have in United States?

Waikiki has an estimated audience of 1,414,295 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Waikiki fans?

60.5% of Waikiki fans are female, 39.5% are male, with an average age of 39.8 years.

Which brands do Waikiki fans like most?

Waikiki fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Waikiki fans live in United States?

Waikiki fans in United States are most concentrated in Hawaii (reach 195,412), California (reach 193,638), and Texas (reach 42,330). These three regions account for the largest share of the active audience.

What other brands do Waikiki fans also like?

Beyond Waikiki itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and Hawaiian Airlines (16.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waikiki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.