Rascasse Audience Intelligence

Waikiki Audience in United States

A data profile of the people who buy, follow and care about Waikiki in United States — modelled from more than twelve digital signal sources. Waikiki has an estimated audience of 1,414,295 people in United States.

#152among Region in United States#1564among POI in United States#1419in Travel & Leisure

The average Waikiki fan in United States is 39.8 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include Hawaiian Airlines, Standup paddleboarding, Christoph Waltz, with strongest over-indexing on Hawaiian Airlines (12.21× the country average).

Demographically, the Waikiki audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waikiki fan in United States is more female, around 39.8 years old, with strong Travelling tendencies and a notable affinity for Hawaiian Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waikiki profile in United States.

Audience size
1.4M
in United States
Gender
60.5%♀
39.5% male
Age
39.8
average years
Country rank
#18545
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waikiki fans

60.5% are female, 39.5% are male, average age 39.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Waikiki audience in United States
MetricValue
Female60.5%
Male39.5%
Average age39.8
Estimated audience size1,414,295
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Waikiki audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Waikiki audience comes from United States.

Worldwide audience distribution share by country for Waikiki
CountryShare
United States29.4%
Japan24.8%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waikiki audience in United States is strongest.

Fig. 05

Top regions by affinity

Waikiki fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K36.65×
02Alaska~3K1.13×
03California~100K0.94×
04Washington~20K0.85×
05Nevada~9K0.68×
06Oregon~10K0.66×
07Utah~7K0.54×
08Vermont~1K0.53×
09Idaho~4K0.52×
10North Dakota~1K0.49×
11Montana~2K0.48×
12South Dakota~2K0.48×
13Washington, District of Columbia~2K0.43×
14Delaware~2K0.42×
15New Mexico~3K0.41×
16Rhode Island~2K0.41×
17West Virginia~3K0.40×
18New Hampshire~2K0.39×
19Maine~2K0.39×
20Colorado~9K0.38×
21Arizona~10K0.37×
22Massachusetts~10K0.36×
23Nebraska~3K0.36×
24Mississippi~4K0.34×
25Kansas~4K0.33×
26Oklahoma~5K0.32×
27Arkansas~4K0.32×
28Virginia~10K0.31×
29Iowa~4K0.31×
30Minnesota~6K0.30×
31Maryland~7K0.29×
32Wisconsin~6K0.29×
33Texas~30K0.28×
34New York~20K0.28×
35New Jersey~10K0.28×
36Connecticut~4K0.28×
37Illinois~10K0.27×
38Missouri~6K0.27×
39Louisiana~5K0.27×
40Kentucky~5K0.27×
41South Carolina~6K0.26×
42Tennessee~7K0.25×
43Indiana~6K0.25×
44Alabama~5K0.25×
45Georgia~10K0.24×
46Florida~20K0.23×
47Pennsylvania~10K0.23×
48Michigan~9K0.23×
49Ohio~10K0.22×
50North Carolina~9K0.22×
Fig. 06

Affinity by region

Affinity by region — Waikiki, United States
0.22×1.00×36.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waikiki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waikiki audience
#·InterestCategoryAffinity×
01KitesurfingSports12.48×
02Janie and JackShopping12.48×
03RyanairTravel & Leisure12.48×
04Hawaiian AirlinesTravel & Leisure12.21×
05Christoph WaltzMovies & TV11.62×
06Turkish AirlinesTravel & Leisure10.23×
07Michelle RodriguezMovies & TV9.02×
08Crazy, Stupid, Love.Movies & TV8.32×
09Rosie O'DonnellMovies & TV7.78×
10LufthansaTravel & Leisure7.24×
11MegamindMovies & TV6.16×
12Standup paddleboardingSports6.12×
13TrivagoTravel & Leisure4.96×
14HawaiiTravel & Leisure4.04×
15Obsessed (2009 film)Movies & TV4.04×
16Enterprise Rent-A-CarCars & Mobility2.87×
17Google FlightsTravel & Leisure2.75×
18InnovationBusiness & Career2.29×
19AirbnbTravel & Leisure1.81×
20Trader Joe'sShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waikiki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waikiki audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.55×
PatriotismCONSERVATISM2.04×
Quality AwarenessPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waikiki audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waikiki have in United States?

Waikiki has an estimated audience of 1,414,295 people in United States, concentrated in Hawaii and California.

02

What is the gender split and age of Waikiki fans?

60.5% of Waikiki fans are female, 39.5% are male, with an average age of 39.8 years.

03

Which brands do Waikiki fans like most?

Waikiki fans show strongest brand affinity for Hawaiian Airlines (12.21×), Standup paddleboarding (6.12×), and Christoph Waltz (11.62×) over the country average.

04

Where do Waikiki fans live in United States?

Waikiki fans in United States are most concentrated in Hawaii (reach ~200K), California (reach ~100K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Waikiki fans also like?

Beyond Waikiki itself, the audience over-indexes on Standup paddleboarding (6.12×), Christoph Waltz (11.62×), Kitesurfing (12.48×), and Turkish Airlines (10.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Waikiki audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waikiki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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