Rascasse Audience Intelligence

Wales Audience in United States

A data profile of the people who buy, follow and care about Wales in United States — modelled from more than twelve digital signal sources. Wales has an estimated audience of 968,356 people in United States.

#154among Country in United States#2194among POI in United States#1806in Travel & Leisure

The average Wales fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vietnam Airlines, Non-alcoholic beverage, Britney Spears, with strongest over-indexing on Vietnam Airlines (26.11× the country average).

Demographically, the Wales audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wales fan in United States is balanced, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Vietnam Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wales profile in United States.

Audience size
968K
in United States
Gender
53.9%♀
46.1% male
Age
40.7
average years
Country rank
#24203
POI in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wales fans

53.9% are female, 46.1% are male, average age 40.7.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Wales audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.7
Estimated audience size968,356
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Wales audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4923%
50+24%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Wales audience comes from United States.

Worldwide audience distribution share by country for Wales
CountryShare
United Kingdom48.5%
Vietnam23.1%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wales audience in United States is strongest.

Fig. 05

Top regions by affinity

Wales fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.30×
02Maryland~30K2.07×
03Maine~5K1.40×
04Virginia~30K1.31×
05Georgia~40K1.26×
06North Carolina~40K1.23×
07Washington~20K1.22×
08Massachusetts~20K1.15×
09Vermont~2K1.15×
10Alabama~20K1.13×
11Utah~10K1.12×
12Oregon~10K1.11×
13New Hampshire~4K1.10×
14Delaware~3K1.07×
15New York~60K1.06×
16Connecticut~10K1.06×
17Hawaii~4K1.06×
18Wisconsin~20K1.05×
19Idaho~5K1.04×
20Arizona~20K1.03×
21South Carolina~10K1.02×
22Pennsylvania~30K1.01×
23Louisiana~10K1.01×
24Montana~3K1.01×
25Illinois~30K1.00×
26Florida~60K0.99×
27California~100K0.98×
28Colorado~10K0.98×
29Tennessee~20K0.96×
30Mississippi~8K0.96×
31Rhode Island~3K0.96×
32Texas~80K0.95×
33Minnesota~10K0.95×
34Ohio~30K0.94×
35Michigan~20K0.94×
36New Jersey~20K0.94×
37Missouri~10K0.94×
38Kentucky~10K0.94×
39Kansas~7K0.94×
40Arkansas~7K0.93×
41West Virginia~4K0.91×
42Indiana~20K0.90×
43Oklahoma~10K0.89×
44Iowa~7K0.86×
45Alaska~2K0.86×
46Nevada~8K0.84×
47Nebraska~4K0.84×
48North Dakota~2K0.84×
49New Mexico~4K0.83×
50South Dakota~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Wales, United States
0.78×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wales audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure26.11×
02Tom HardyMovies & TV4.10×
03Non-alcoholic beverageFood & Beverages3.83×
04Malt whiskyFood & Beverages3.68×
05Art DecoArts & Culture2.92×
06Rail transportTravel & Leisure2.39×
07Ryan GoslingMovies & TV2.39×
08FanaticsFashion & Accessoires2.28×
09Britney SpearsMusic & Radio2.24×
10Employment agencyBusiness & Career2.03×
11Career developmentBusiness & Career1.88×
12Charitable organizationPolitics & Society1.87×
13Online newspaperNews1.77×
14Public transportCars & Mobility1.65×
15Internet celebrityInternet & Social Media1.64×
16EspressoFood & Beverages1.63×
17Hardware storeHome & Garden1.62×
18Detroit TigersSports1.54×
19ZooKids & Family1.54×
20PharmacyBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wales audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.87×
Career OrientationPOWER1.83×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wales audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
Social Media UsageJOY0.64×
Risk AppetiteTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wales have in United States?

Wales has an estimated audience of 968,356 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wales fans?

53.9% of Wales fans are female, 46.1% are male, with an average age of 40.7 years.

03

Which brands do Wales fans like most?

Wales fans show strongest brand affinity for Vietnam Airlines (26.11×), Non-alcoholic beverage (3.83×), and Britney Spears (2.24×) over the country average.

04

Where do Wales fans live in United States?

Wales fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wales fans also like?

Beyond Wales itself, the audience over-indexes on Non-alcoholic beverage (3.83×), Britney Spears (2.24×), Rail transport (2.39×), and Charitable organization (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Wales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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