Wales Audience in United States
Wales has an estimated audience of 968,356 people in United States. 53.9% are female, 46.1% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Alaska, Justice, Dental hygienist, Sinaloa.
The average Wales fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Alaska, Justice, with strongest over-indexing on Minnesota (2.77× the country average). Demographically, the Wales audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Wales fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.7 |
| Estimated audience size | 968,356 |
Audience persona
The typical Wales fan in United States is balanced, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 113,264 | 1.06× |
| Texas | 81,110 | 0.97× |
| Florida | 66,082 | 1.01× |
| New York | 61,106 | 1.13× |
| Illinois | 33,370 | 1.03× |
| Pennsylvania | 32,540 | 1× |
| North Carolina | 29,845 | 1.02× |
| Ohio | 29,155 | 0.98× |
| Georgia | 28,469 | 0.95× |
| Virginia | 26,579 | 1.13× |
| Washington | 25,892 | 1.33× |
| New Jersey | 23,550 | 0.96× |
| Michigan | 23,537 | 0.93× |
| Massachusetts | 23,349 | 1.22× |
| Arizona | 21,563 | 1.09× |
| Tennessee | 18,415 | 0.95× |
| Maryland | 17,544 | 1.05× |
| Indiana | 16,470 | 0.93× |
| Colorado | 16,183 | 1.06× |
| Wisconsin | 16,089 | 1.1× |
| Missouri | 15,022 | 0.96× |
| Alabama | 13,998 | 1.03× |
| Minnesota | 13,934 | 1× |
| Oregon | 13,063 | 1.18× |
| South Carolina | 12,767 | 0.88× |
| Kentucky | 11,620 | 0.96× |
| Utah | 10,375 | 1.2× |
| Connecticut | 10,043 | 1.03× |
| Oklahoma | 9,971 | 0.93× |
| Louisiana | 9,586 | 0.77× |
| Nevada | 7,680 | 0.82× |
| Kansas | 7,554 | 0.99× |
| Arkansas | 7,334 | 0.92× |
| Iowa | 7,084 | 0.89× |
| Mississippi | 5,794 | 0.73× |
| Idaho | 5,219 | 1.07× |
| Maine | 5,062 | 1.46× |
| Hawaii | 4,516 | 1.08× |
| New Hampshire | 4,331 | 1.14× |
| Nebraska | 4,181 | 0.86× |
| West Virginia | 4,039 | 0.9× |
| New Mexico | 4,029 | 0.83× |
| Washington, District of Columbia | 3,882 | 1.33× |
| Rhode Island | 2,857 | 0.93× |
| Montana | 2,747 | 1.02× |
| Delaware | 2,238 | 0.84× |
| Vermont | 1,984 | 1.17× |
| Alaska | 1,655 | 0.8× |
| South Dakota | 1,645 | 0.73× |
| North Dakota | 1,570 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.77× | Travel & Leisure |
| Alaska | 1.9× | Travel & Leisure |
| Justice | 1.54× | Politics & Society |
| Dental hygienist | 2.95× | Health |
| Sinaloa | 1.5× | Travel & Leisure |
| Mackenzie Foy | 2.91× | Fashion & Accessoires |
| Google Analytics | 1.53× | Internet & Social Media |
| Kerala | 2.05× | Travel & Leisure |
| Cachorros | 3.94× | Pets & Animals |
| JTV (Indonesia) | 1.65× | |
| Penn & Teller | 2.46× | Movies & TV |
| Google Wallet | 1.78× | Technology & Electronics |
| Tuscany | 1.59× | Travel & Leisure |
| Nasal cavity | 1.59× | Health |
| Parma | 2.11× | Travel & Leisure |
| Yoga Journal | 3.01× | Sports |
| Jonathan Davis | 1.51× | Music & Radio |
| Cacique | 1.72× | Food & Beverages |
| Food quality | 2.05× | Food & Beverages |
| Ural Mountains | 1.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Community Orientation | OPEN | 1.74 |
| Travelling | THRILL | 1.72 |
| Career Orientation | POWER | 1.62 |
| Individualism | JOY | 1.47 |
| Quality Awareness | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.5% |
| Vietnam | 23.1% |
| United States | 6.9% |
See Wales audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Wales have in United States?
Wales has an estimated audience of 968,356 people in United States, concentrated in California and Texas.
What is the gender split and age of Wales fans?
53.9% of Wales fans are female, 46.1% are male, with an average age of 40.7 years.
Which brands do Wales fans like most?
Wales fans show strongest brand affinity for Minnesota (2.77×), Alaska (1.9×), and Justice (1.54×) over the country average.
Where do Wales fans live in United States?
Wales fans in United States are most concentrated in California (reach 113,264), Texas (reach 81,110), and Florida (reach 66,082). These three regions account for the largest share of the active audience.
What other brands do Wales fans also like?
Beyond Wales itself, the audience over-indexes on Alaska (1.9×), Justice (1.54×), Dental hygienist (2.95×), and Sinaloa (1.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.