Rascasse Audience Intelligence

Walter Clayton Jr. Audience in United States

A data profile of the people who buy, follow and care about Walter Clayton Jr. in United States — modelled from more than twelve digital signal sources. Walter Clayton Jr. has an estimated audience of 1,426,324 people in United States.

#211among Basketball in United States#3773among Person in United States#1676in Sports

The average Walter Clayton Jr. fan in United States is 32.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Memphis Grizzlies, Reggie Jackson, Brook Lopez, with strongest over-indexing on Memphis Grizzlies (7.55× the country average).

Demographically, the Walter Clayton Jr. audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walter Clayton Jr. fan in United States is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Memphis Grizzlies.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walter Clayton Jr. profile in United States.

Audience size
1.4M
in United States
Gender
38.1%♀
61.9% male
Age
32.5
average years
Country rank
#18448
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walter Clayton Jr. fans

38.1% are female, 61.9% are male, average age 32.5.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Walter Clayton Jr. audience in United States
MetricValue
Female38.1%
Male61.9%
Average age32.5
Estimated audience size1,426,324
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Walter Clayton Jr. audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

88.7%

of the worldwide Walter Clayton Jr. audience comes from United States.

Worldwide audience distribution share by country for Walter Clayton Jr.
CountryShare
United States88.7%
Canada3.9%
Australia1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walter Clayton Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Walter Clayton Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K4.02×
02Florida~300K2.97×
03Tennessee~60K2.28×
04Alabama~30K1.45×
05Kentucky~20K1.37×
06Mississippi~20K1.35×
07Georgia~50K1.28×
08North Carolina~50K1.15×
09Arkansas~10K1.14×
10Connecticut~20K1.10×
11Maryland~20K1.06×
12Indiana~30K1.05×
13Washington, District of Columbia~4K1.02×
14Virginia~30K0.99×
15South Carolina~20K0.99×
16Louisiana~20K0.99×
17New York~80K0.98×
18Illinois~40K0.97×
19Massachusetts~30K0.95×
20New Jersey~30K0.94×
21Rhode Island~4K0.90×
22Ohio~40K0.89×
23Delaware~3K0.89×
24North Dakota~3K0.89×
25Pennsylvania~40K0.87×
26Missouri~20K0.87×
27Minnesota~20K0.87×
28Maine~4K0.86×
29South Dakota~3K0.86×
30West Virginia~5K0.85×
31Vermont~2K0.85×
32Wisconsin~20K0.84×
33Idaho~6K0.84×
34Montana~3K0.83×
35Alaska~2K0.83×
36Kansas~9K0.82×
37Texas~100K0.81×
38Iowa~9K0.81×
39Nebraska~6K0.81×
40New Hampshire~4K0.81×
41Hawaii~5K0.80×
42Oklahoma~10K0.79×
43Michigan~30K0.78×
44Nevada~10K0.77×
45Arizona~20K0.73×
46Colorado~20K0.73×
47New Mexico~5K0.70×
48Oregon~10K0.68×
49California~100K0.65×
50Washington~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Walter Clayton Jr., United States
0.58×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walter Clayton Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walter Clayton Jr. audience
#·InterestCategoryAffinity×
01Reggie JacksonSports15.64×
02Brook LopezSports14.57×
03Memphis GrizzliesSports7.55×
04Indiana PacersSports3.77×
05Washington WizardsSports3.72×
06Phoenix SunsSports3.71×
07Minnesota TimberwolvesSports3.67×
08Charlotte HornetsSports3.48×
09New Orleans PelicansSports3.48×
10Brooklyn NetsSports3.43×
11Luka DončićSports3.39×
12Houston RocketsSports3.05×
13Sneaker collectingFashion & Accessoires2.26×
14LeBron JamesSports2.17×
15Golden State WarriorsSports2.02×
16College basketballSports2.00×
17NBA FinalsSports1.99×
18NBA playoffsSports1.84×
19Mobile gameGames1.73×
20Mixed martial artsSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walter Clayton Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walter Clayton Jr. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Convenience OrientationPREMIUM1.20×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walter Clayton Jr. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walter Clayton Jr. have in United States?

Walter Clayton Jr. has an estimated audience of 1,426,324 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Walter Clayton Jr. fans?

38.1% of Walter Clayton Jr. fans are female, 61.9% are male, with an average age of 32.5 years.

03

Which brands do Walter Clayton Jr. fans like most?

Walter Clayton Jr. fans show strongest brand affinity for Memphis Grizzlies (7.55×), Reggie Jackson (15.64×), and Brook Lopez (14.57×) over the country average.

04

Where do Walter Clayton Jr. fans live in United States?

Walter Clayton Jr. fans in United States are most concentrated in Florida (reach ~300K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Walter Clayton Jr. fans also like?

Beyond Walter Clayton Jr. itself, the audience over-indexes on Reggie Jackson (15.64×), Brook Lopez (14.57×), Phoenix Suns (3.71×), and Minnesota Timberwolves (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Walter Clayton Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walter Clayton Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →