West Coast Conference Audience in United States

West Coast Conference has an estimated audience of 406,470 people in United States. 67.1% are female, 32.9% are male, average age 45.4. Top regions: California, Washington, Oregon. Top brand affinities: Scooby-Doo, MSN, Horoscope, Day trading, Staples (Canada).

The average West Coast Conference fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Oregon. Top brand affinities include Scooby-Doo, MSN, Horoscope, with strongest over-indexing on Scooby-Doo (9.39× the country average). Demographically, the West Coast Conference audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Track and field

Demographics of West Coast Conference fans

Demographic split for West Coast Conference audience in United States
MetricValue
Female67.1%
Male32.9%
Average age45.4
Estimated audience size406,470

Audience persona

The typical West Coast Conference fan in United States is more female, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for West Coast Conference in United States
RegionReachAffinity
California53,9931.21×
Washington32,8974.03×
Oregon22,6744.87×
Texas19,0920.55×
Arizona18,1822.19×
Florida9,1630.33×
Illinois8,7610.65×
Idaho8,3644.1×
New York7,2800.32×
Colorado7,1661.12×
North Carolina6,9550.57×
Ohio6,8330.55×
Utah6,7011.84×
Georgia5,6600.45×
Pennsylvania5,5290.4×
Nevada5,5111.4×
Indiana5,4010.73×
Michigan5,4000.51×
Tennessee5,2420.64×
Virginia5,0090.51×
Missouri4,6900.72×
Kentucky4,3210.85×
Alabama4,2100.74×
Iowa4,1151.23×
South Carolina4,0340.66×
Oklahoma3,8130.84×
Kansas3,6501.14×
New Jersey3,5270.34×
Nebraska3,5211.73×
Wisconsin3,4880.57×
Minnesota3,3240.57×
Massachusetts3,0230.38×
Hawaii2,7361.57×
Maryland2,7260.39×
Montana2,6742.37×
Arkansas2,6290.78×
Louisiana2,6010.5×
Connecticut2,1230.52×
New Mexico2,0050.98×
Mississippi1,5290.46×
West Virginia1,2080.64×
South Dakota8480.9×
Washington, District of Columbia7770.64×
Wyoming7331.22×
Alaska7120.82×
North Dakota6420.77×
Rhode Island5240.41×
Maine5020.34×
New Hampshire4520.28×
Delaware3320.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Coast Conference audience
BrandAffinityCategory
Scooby-Doo9.39×Movies & TV
MSN6.46×News
Horoscope9.42×Health
Day trading9.76×Business & Career
Staples (Canada)4.22×Business & Career
Sam Elliott7.31×Movies & TV
Whole grain11.02×Food & Beverages
Deion Sanders7.43×Sports
Great Clips4.22×Beauty & Wellness
Pet insurance10.78×Pets & Animals
Cross-country skiing10.12×Sports
Jane Fonda8.99×Movies & TV
Critical illness insurance11.73×Business & Career
Koala9.07×Pets & Animals
Hobby Lobby2.24×Home & Garden
Roulette8.48×Games
Khabib Nurmagomedov13.73×Sports
Non-fiction books4.25×Literature
Indianapolis Motor Speedway7.61×Sports
FIFA World Cup2.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Coast Conference audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.78
Community OrientationOPEN1.54
IndulgenceJOY1.31
ExtroversionTHRILL1.22
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for West Coast Conference
CountryShare
United States95.9%
Mexico0.8%
India0.6%

See West Coast Conference audiences in other countries

More Track and field audiences in United States

Frequently asked questions

How many fans does West Coast Conference have in United States?

West Coast Conference has an estimated audience of 406,470 people in United States, concentrated in California and Washington.

What is the gender split and age of West Coast Conference fans?

67.1% of West Coast Conference fans are female, 32.9% are male, with an average age of 45.4 years.

Which brands do West Coast Conference fans like most?

West Coast Conference fans show strongest brand affinity for Scooby-Doo (9.39×), MSN (6.46×), and Horoscope (9.42×) over the country average.

Where do West Coast Conference fans live in United States?

West Coast Conference fans in United States are most concentrated in California (reach 53,993), Washington (reach 32,897), and Oregon (reach 22,674). These three regions account for the largest share of the active audience.

What other brands do West Coast Conference fans also like?

Beyond West Coast Conference itself, the audience over-indexes on MSN (6.46×), Horoscope (9.42×), Day trading (9.76×), and Staples (Canada) (4.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Coast Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.