Westroads Mall Audience in United States

Westroads Mall logo

Westroads Mall has an estimated audience of 282,778 people in United States. 69.8% are female, 30.2% are male, average age 37.2. Top regions: Nebraska, Iowa, Kansas. Top brand affinities: Ulysses S. Grant, Goop, Grinch, Governor of Michigan, Wok.

The average Westroads Mall fan in United States is 37.2 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Iowa, Kansas. Top brand affinities include Ulysses S. Grant, Goop, Grinch, with strongest over-indexing on Ulysses S. Grant (15.81× the country average). Demographically, the Westroads Mall audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Shopping mall

Demographics of Westroads Mall fans

Demographic split for Westroads Mall audience in United States
MetricValue
Female69.8%
Male30.2%
Average age37.2
Estimated audience size282,778

Audience persona

The typical Westroads Mall fan in United States is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Ulysses S. Grant.

Top regions in United States

Top regions ranked by reach for Westroads Mall in United States
RegionReachAffinity
Nebraska64,19745.27×
Iowa7,1693.08×
Kansas1,0190.46×
Illinois6000.06×
California5250.02×
Colorado5120.11×
Texas5050.02×
Missouri4890.11×
South Dakota4400.67×
Florida2570.01×
Minnesota2530.06×
Washington2280.04×
New York2230.01×
Wisconsin1510.04×
Virginia1510.02×
Ohio1430.02×
Michigan1330.02×
Pennsylvania1240.01×
Oklahoma1210.04×
Georgia980.01×
Arizona970.02×
North Carolina860.01×
Tennessee820.01×
Massachusetts720.01×
Arkansas720.03×
New Jersey690.01×
Louisiana680.02×
Mississippi590.03×
Indiana580.01×
Kentucky540.02×
North Dakota500.09×
Alabama480.01×
South Carolina460.01×
West Virginia450.03×
Alaska450.07×
Oregon440.01×
Nevada420.02×
Idaho410.03×
Maryland400.01×
Hawaii390.03×
Montana390.05×
Utah380.01×
New Hampshire370.03×
Wyoming360.09×
Connecticut360.01×
New Mexico360.03×
Rhode Island350.04×
Maine350.04×
Vermont350.07×
Delaware320.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Westroads Mall audience
BrandAffinityCategory
Ulysses S. Grant15.81×Politics & Society
Goop6.12×Internet & Social Media
Grinch4.02×Movies & TV
Governor of Michigan6.54×Politics & Society
Wok5.6×Food & Beverages
Mathcore6.64×Music & Radio
Google Home4.53×Technology & Electronics
Vocal harmony3.04×Music & Radio
headspace6.17×Health
Grace Slick5.71×Music & Radio
Hibachi5.06×Food & Beverages
Elsword10.37×Games
El Paso County, Colorado7.58×Travel & Leisure
Historic site2.49×Arts & Culture
Cherish (group)6.16×Music & Radio
ARCO1.63×Cars & Mobility
Fairy godmother4.12×Literature
No Escape (1994 film)5.97×Movies & TV
Hipster5.05×Politics & Society
Home staging2.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Westroads Mall audience
TraitClusterScore
ExtroversionTHRILL1.61
Luxury OrientationPREMIUM1.38
Family OrientationCONSERVATISM1.37
Convenience OrientationPREMIUM1.27
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Westroads Mall
CountryShare
United States99.8%
Germany0.1%
Italy0.1%

See Westroads Mall audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does Westroads Mall have in United States?

Westroads Mall has an estimated audience of 282,778 people in United States, concentrated in Nebraska and Iowa.

What is the gender split and age of Westroads Mall fans?

69.8% of Westroads Mall fans are female, 30.2% are male, with an average age of 37.2 years.

Which brands do Westroads Mall fans like most?

Westroads Mall fans show strongest brand affinity for Ulysses S. Grant (15.81×), Goop (6.12×), and Grinch (4.02×) over the country average.

Where do Westroads Mall fans live in United States?

Westroads Mall fans in United States are most concentrated in Nebraska (reach 64,197), Iowa (reach 7,169), and Kansas (reach 1,019). These three regions account for the largest share of the active audience.

What other brands do Westroads Mall fans also like?

Beyond Westroads Mall itself, the audience over-indexes on Goop (6.12×), Grinch (4.02×), Governor of Michigan (6.54×), and Wok (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Westroads Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.