Rascasse Audience Intelligence

Westroads Mall Audience in United States

A data profile of the people who buy, follow and care about Westroads Mall in United States — modelled from more than twelve digital signal sources. Westroads Mall has an estimated audience of 297,911 people in United States.

#22among Shopping mall in United States#1609among Website / Newspaper / Magazine in United States#676in Shopping

The average Westroads Mall fan in United States is 37.2 years old, more female, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, Iowa, California.

Top brand affinities include Subway, Pinterest, Beach volleyball, with strongest over-indexing on Subway (4.31× the country average).

Demographically, the Westroads Mall audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westroads Mall fan in United States is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Subway.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westroads Mall profile in United States.

Audience size
298K
in United States
Gender
69.8%♀
30.2% male
Age
37.2
average years
Country rank
#48565
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Westroads Mall

69.8% are female, 30.2% are male, average age 37.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Westroads Mall audience in United States
MetricValue
Female69.8%
Male30.2%
Average age37.2
Estimated audience size297,911
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Westroads Mall audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Westroads Mall audience comes from United States.

Worldwide audience distribution share by country for Westroads Mall
CountryShare
United States99.8%
Germany0.1%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westroads Mall audience in United States is strongest.

Fig. 05

Top regions by affinity

Westroads Mall fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~60K45.09×
02Iowa~7K3.05×
03Alaska<1K0.81×
04Vermont<1K0.79×
05Montana<1K0.78×
06Rhode Island<1K0.77×
07Delaware<1K0.77×
08Idaho~1K0.75×
09Maine<1K0.75×
10New Mexico~1K0.74×
11West Virginia<1K0.74×
12New Hampshire<1K0.74×
13South Dakota<1K0.70×
14North Dakota<1K0.70×
15Hawaii<1K0.69×
16Utah~2K0.65×
17Connecticut~2K0.64×
18Mississippi~1K0.64×
19Washington, District of Columbia<1K0.64×
20Oregon~2K0.59×
21Nevada~2K0.58×
22Arkansas~1K0.57×
23Louisiana~2K0.56×
24Kentucky~2K0.55×
25South Carolina~2K0.53×
26Maryland~3K0.51×
27Kansas~1K0.51×
28Alabama~2K0.50×
29Indiana~3K0.49×
30Oklahoma~2K0.49×
31Massachusetts~3K0.46×
32New Jersey~3K0.45×
33Arizona~2K0.41×
34Tennessee~2K0.41×
35Michigan~3K0.37×
36Wisconsin~2K0.36×
37Georgia~3K0.35×
38Virginia~2K0.34×
39North Carolina~3K0.33×
40Pennsylvania~3K0.32×
41Ohio~3K0.32×
42Washington~2K0.32×
43Minnesota~1K0.28×
44Missouri~1K0.25×
45Colorado~1K0.24×
46New York~3K0.20×
47Florida~4K0.18×
48Illinois~2K0.18×
49California~5K0.15×
50Texas~4K0.14×
Fig. 06

Affinity by region

Affinity by region — Westroads Mall, United States
0.14×1.00×45.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westroads Mall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westroads Mall audience
#·InterestCategoryAffinity×
01Beach volleyballSports10.37×
02Meet the RobinsonsMovies & TV7.84×
03Weather forecastingHome & Garden5.25×
04SubwayFood & Beverages4.31×
05LotteryGames4.15×
06QVCMovies & TV3.22×
07PinterestInternet & Social Media2.80×
08Pizza HutFood & Beverages2.79×
09Scooby-DooMovies & TV2.79×
10McDonald'sFood & Beverages2.76×
11TV game showsMovies & TV2.65×
12MassageHealth2.63×
13Discount storesShopping2.44×
14Shopping mallsShopping2.38×
15TV talkshowsMovies & TV2.13×
16RedditInternet & Social Media2.05×
17Domino's PizzaFood & Beverages1.94×
18StarbucksFood & Beverages1.74×
19BarbecueFood & Beverages1.71×
20PodcastMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westroads Mall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westroads Mall audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.95×
Price SensitivityPREMIUM1.39×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westroads Mall audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Westroads Mall have in United States?

Westroads Mall has an estimated audience of 297,911 people in United States, concentrated in Nebraska and Iowa.

02

What is the gender split and age of Westroads Mall fans?

69.8% of Westroads Mall fans are female, 30.2% are male, with an average age of 37.2 years.

03

Which brands do Westroads Mall fans like most?

Westroads Mall fans show strongest brand affinity for Subway (4.31×), Pinterest (2.8×), and Beach volleyball (10.37×) over the country average.

04

Where do Westroads Mall fans live in United States?

Westroads Mall fans in United States are most concentrated in Nebraska (reach ~60K), Iowa (reach ~7K), and California (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Westroads Mall fans also like?

Beyond Westroads Mall itself, the audience over-indexes on Pinterest (2.8×), Beach volleyball (10.37×), McDonald's (2.76×), and Weather forecasting (5.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Westroads Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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