White hat (computer security) Audience in United States

White hat (computer security) logo

White hat (computer security) has an estimated audience of 1,192,462 people in United States. 37.8% are female, 62.2% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, Cyber-attack, PSV Eindhoven, Indeed.com.

The average White hat (computer security) fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, Cyber-attack, with strongest over-indexing on Finnair (675× the country average). Demographically, the White hat (computer security) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of White hat (computer security) fans

Demographic split for White hat (computer security) audience in United States
MetricValue
Female37.8%
Male62.2%
Average age36.3
Estimated audience size1,192,462

Audience persona

The typical White hat (computer security) fan in United States is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for White hat (computer security) in United States
RegionReachAffinity
California148,7051.13×
Texas114,9421.12×
Florida99,2611.23×
New York72,2591.08×
Georgia47,4671.29×
Illinois45,0711.13×
North Carolina40,3601.12×
Pennsylvania37,0720.92×
Ohio35,6020.97×
Michigan30,7870.99×
Virginia30,3631.05×
New Jersey30,1380.99×
Arizona26,5181.09×
Tennessee26,0981.09×
Massachusetts24,4221.04×
Alabama23,3571.4×
Maryland22,5461.1×
Missouri21,7901.13×
Louisiana21,6851.41×
Indiana21,4370.98×
Washington20,8250.87×
South Carolina20,8201.16×
Colorado18,2500.97×
Minnesota17,6361.03×
Wisconsin17,0580.95×
Kentucky15,2921.02×
Mississippi13,3561.36×
Oklahoma13,3191.01×
Oregon13,0250.95×
Utah13,0221.22×
Nevada12,0431.04×
Connecticut11,5860.97×
Arkansas11,3491.16×
Kansas9,2990.99×
Iowa8,3230.85×
Idaho5,2240.87×
New Mexico5,0790.85×
Nebraska4,9510.83×
Hawaii4,9050.96×
West Virginia4,7940.86×
Washington, District of Columbia4,2911.2×
New Hampshire3,6340.77×
Delaware3,0060.91×
Maine2,9730.7×
Rhode Island2,8220.74×
Montana2,4190.73×
South Dakota2,1400.78×
North Dakota1,9240.79×
Wyoming1,7060.97×
Alaska1,4350.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White hat (computer security) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Cyber-attack105.29×Technology & Electronics
PSV Eindhoven79.08×Sports
Indeed.com7.84×Business & Career
StubHub15.69×Travel & Leisure
Google Maps6.76×Internet & Social Media
Capital One6.72×Business & Career
Clint Eastwood12.71×Movies & TV
Information security12.88×Business & Career
Autism Awareness12.38×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Diabetes mellitus awareness8.29×Health
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
CarGurus6.9×Cars & Mobility
Michelle Pfeiffer13.09×Movies & TV
Liam Neeson11.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White hat (computer security) audience
TraitClusterScore
Need for SecurityCONSERVATISM10.68
Early Adopter MentalityPOWER2.48
Risk AppetiteTHRILL2.1
SustainabilityBALANCE1.74
Career OrientationPOWER1.65
Luxury OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for White hat (computer security)
CountryShare
India47.9%
United States26.3%
United Kingdom5.3%

See White hat (computer security) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does White hat (computer security) have in United States?

White hat (computer security) has an estimated audience of 1,192,462 people in United States, concentrated in California and Texas.

What is the gender split and age of White hat (computer security) fans?

37.8% of White hat (computer security) fans are female, 62.2% are male, with an average age of 36.3 years.

Which brands do White hat (computer security) fans like most?

White hat (computer security) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Cyber-attack (105.29×) over the country average.

Where do White hat (computer security) fans live in United States?

White hat (computer security) fans in United States are most concentrated in California (reach 148,705), Texas (reach 114,942), and Florida (reach 99,261). These three regions account for the largest share of the active audience.

What other brands do White hat (computer security) fans also like?

Beyond White hat (computer security) itself, the audience over-indexes on AccuWeather (15.97×), Cyber-attack (105.29×), PSV Eindhoven (79.08×), and Indeed.com (7.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White hat (computer security). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.