Rascasse Audience Intelligence

White hat (computer security) Audience in United States

Name: White hat (computer security) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about White hat (computer security) in United States — modelled from more than twelve digital signal sources. White hat (computer security) has an estimated audience of 1,192,462 people in United States.

#8083among Topic in United States #693in Technology & Electronics

The average White hat (computer security) fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cyber-attack, Sustainable energy, Information security, with strongest over-indexing on Cyber-attack (101.17× the country average).

Demographically, the White hat (computer security) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White hat (computer security) fan in United States is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Cyber-attack.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White hat (computer security) profile in United States.

Audience size

1.2M

in United States

Gender

37.8%♀

62.2% male

Age

36.3

average years

Country rank

#20970

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of White hat (computer security) fans

37.8% are female, 62.2% are male, average age 36.3.

Fig. 02

Gender split

37.8%

Female

62.2%

Male

Demographic split for White hat (computer security) audience in United States
Metric	Value
Female	37.8%
Male	62.2%
Average age	36.3
Estimated audience size	1,192,462

Fig. 03

Age distribution

Age distribution of the White hat (computer security) audience in United States
Age bracket	Share	%
16-19		26%
20-29		20%
30-39		22%
40-49		19%
50+		13%

Fig. 04

Worldwide distribution

26.2%

of the worldwide White hat (computer security) audience comes from United States.

Worldwide audience distribution share by country for White hat (computer security)
Country	Share
India	47.8%
United States	26.2%
United Kingdom	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White hat (computer security) audience in United States is strongest.

Fig. 05

Top regions by affinity

White hat (computer security) fans by region: top regions in United States
#	Region	Reach	×
01	Alabama	~20K	1.29×
02	Louisiana	~20K	1.27×
03	Mississippi	~10K	1.27×
04	Georgia	~50K	1.26×
05	Arkansas	~10K	1.15×
06	Utah	~10K	1.14×
07	Florida	~90K	1.13×
08	Texas	~100K	1.10×
09	South Carolina	~20K	1.10×
10	Washington, District of Columbia	~4K	1.10×
11	North Carolina	~40K	1.09×
12	Missouri	~20K	1.08×
13	California	~100K	1.07×
14	Illinois	~40K	1.07×
15	Tennessee	~30K	1.07×
16	Maryland	~20K	1.07×
17	Arizona	~30K	1.05×
18	New York	~70K	1.04×
19	Virginia	~30K	1.03×
20	Kentucky	~20K	1.02×
21	Minnesota	~20K	1.01×
22	Connecticut	~10K	1.01×
23	Nevada	~10K	1.01×
24	Massachusetts	~20K	1.00×
25	Indiana	~20K	1.00×
26	Hawaii	~5K	1.00×
27	Wisconsin	~20K	0.98×
28	Oregon	~10K	0.98×
29	Oklahoma	~10K	0.98×
30	Michigan	~30K	0.97×
31	New Jersey	~30K	0.97×
32	Kansas	~9K	0.97×
33	Delaware	~3K	0.97×
34	Ohio	~40K	0.96×
35	Nebraska	~6K	0.96×
36	South Dakota	~3K	0.96×
37	Pennsylvania	~40K	0.95×
38	Colorado	~20K	0.95×
39	North Dakota	~2K	0.95×
40	West Virginia	~5K	0.94×
41	Idaho	~6K	0.93×
42	Rhode Island	~4K	0.93×
43	Alaska	~2K	0.93×
44	Iowa	~9K	0.92×
45	New Mexico	~6K	0.92×
46	Vermont	~2K	0.92×
47	New Hampshire	~4K	0.91×
48	Montana	~3K	0.91×
49	Maine	~4K	0.89×
50	Washington	~20K	0.87×

Affinity by region — White hat (computer security), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White hat (computer security) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White hat (computer security) audience
#	Interest	Category	×
01	Cyber-attack	Technology & Electronics	101.17×
02	Internet safety	Internet & Social Media	30.32×
03	Internet security	Technology & Electronics	26.98×
04	Information privacy	Technology & Electronics	15.33×
05	Information security	Business & Career	14.12×
06	Sustainable energy	Home & Garden	11.53×
07	Data science	Business & Career	10.27×
08	Renewable energy	Business & Career	9.05×
09	Computer security	Business & Career	8.42×
10	Privacy policy	Technology & Electronics	7.51×
11	Web server	Technology & Electronics	6.48×
12	LinkedIn	Internet & Social Media	5.91×
13	Business school	Business & Career	5.07×
14	Innovation	Business & Career	4.65×
15	Home automation	Technology & Electronics	4.24×
16	FedEx	Business & Career	4.17×
17	Solar energy	Home & Garden	3.56×
18	Mortgage loans	Business & Career	2.70×
19	Indeed.com	Business & Career	2.47×
20	Airbnb	Travel & Leisure	1.81×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White hat (computer security) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by White hat (computer security) audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	8.90×
Sustainability	BALANCE	2.99×
Early Adopter Mentality	POWER	2.15×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by White hat (computer security) audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.66×
Creativity	OPEN	0.72×
Pet Ownership	JOY	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does White hat (computer security) have in United States?

White hat (computer security) has an estimated audience of 1,192,462 people in United States, concentrated in California and Texas.

What is the gender split and age of White hat (computer security) fans?

37.8% of White hat (computer security) fans are female, 62.2% are male, with an average age of 36.3 years.

Which brands do White hat (computer security) fans like most?

White hat (computer security) fans show strongest brand affinity for Cyber-attack (101.17×), Sustainable energy (11.53×), and Information security (14.12×) over the country average.

Where do White hat (computer security) fans live in United States?

White hat (computer security) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do White hat (computer security) fans also like?

Beyond White hat (computer security) itself, the audience over-indexes on Sustainable energy (11.53×), Information security (14.12×), Renewable energy (9.05×), and Computer security (8.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for White hat (computer security). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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