Wild turkey Audience in United States

Wild turkey logo

Wild turkey has an estimated audience of 724,337 people in United States. 17.3% are female, 82.7% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Unique Gifts, Birthday Gifts, Urban Outfitters, Israel, Pro-Ject.

The average Wild turkey fan in United States is 36.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Unique Gifts, Birthday Gifts, Urban Outfitters, with strongest over-indexing on Unique Gifts (2.28× the country average). Demographically, the Wild turkey audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Wild turkey fans

Demographic split for Wild turkey audience in United States
MetricValue
Female17.3%
Male82.7%
Average age36.5
Estimated audience size724,337

Audience persona

The typical Wild turkey fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Wild turkey in United States
RegionReachAffinity
Texas41,8870.67×
California40,9520.51×
Florida32,4880.66×
New York31,6210.78×
Pennsylvania31,4421.29×
Ohio30,6381.37×
North Carolina24,3531.12×
Illinois21,9990.91×
Michigan21,9441.16×
Kentucky21,1282.33×
Georgia18,5710.83×
Tennessee17,8891.23×
Indiana17,5241.32×
Virginia17,4120.99×
Missouri14,5481.25×
Kansas13,9782.45×
New Jersey13,8050.75×
Wisconsin13,7451.26×
Massachusetts12,2980.86×
Minnesota11,6541.12×
Maryland10,9760.88×
Alabama10,8061.07×
South Carolina10,5460.97×
Colorado9,8740.86×
Washington9,5750.66×
Oklahoma8,4701.05×
Arizona7,2930.49×
Louisiana7,0130.75×
Arkansas6,8791.15×
Iowa6,6271.11×
Mississippi6,2341.04×
Oregon6,0610.73×
Connecticut5,8090.8×
West Virginia5,5901.66×
Utah4,8310.74×
Maine4,5531.75×
Nebraska3,5720.98×
New Hampshire3,3261.17×
Nevada3,3110.47×
Idaho3,1730.87×
New Mexico2,4200.67×
Montana2,2441.12×
Delaware1,7260.86×
Rhode Island1,7140.74×
South Dakota1,6050.96×
Vermont1,5371.21×
Washington, District of Columbia1,5040.69×
Hawaii1,4440.46×
North Dakota1,3790.93×
Wyoming1,2151.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild turkey audience
BrandAffinityCategory
Unique Gifts2.28×Shopping
Birthday Gifts3.07×Kids & Family
Urban Outfitters1.63×Shopping
Israel1.65×Travel & Leisure
Pro-Ject2.93×Music & Radio
WESH2.99×Movies & TV
ABC 7 Chicago2.48×Movies & TV
Governor of Michigan4.24×Politics & Society
Elsword9.23×Games
JDSU1.66×Business & Career
Goop2.71×Internet & Social Media
Home staging2.47×Home & Garden
Wok3.06×Food & Beverages
Grinch1.83×Movies & TV
Vocal harmony2.07×Music & Radio
Sinaloa1.6×Travel & Leisure
Noodle (Gorillaz)1.55×Music & Radio
Hipster4.14×Politics & Society
WFTV2.38×Movies & TV
Stamp collecting1.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild turkey audience
TraitClusterScore
PatriotismCONSERVATISM1.41
DIY MentalityTHRILL1.31
Need for SecurityCONSERVATISM1.22
Risk AppetiteTHRILL1.18
Career OrientationPOWER1.18
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Wild turkey
CountryShare
United States63.6%
Australia6.1%
Brazil5.4%

See Wild turkey audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Wild turkey have in United States?

Wild turkey has an estimated audience of 724,337 people in United States, concentrated in Texas and California.

What is the gender split and age of Wild turkey fans?

17.3% of Wild turkey fans are female, 82.7% are male, with an average age of 36.5 years.

Which brands do Wild turkey fans like most?

Wild turkey fans show strongest brand affinity for Unique Gifts (2.28×), Birthday Gifts (3.07×), and Urban Outfitters (1.63×) over the country average.

Where do Wild turkey fans live in United States?

Wild turkey fans in United States are most concentrated in Texas (reach 41,887), California (reach 40,952), and Florida (reach 32,488). These three regions account for the largest share of the active audience.

What other brands do Wild turkey fans also like?

Beyond Wild turkey itself, the audience over-indexes on Birthday Gifts (3.07×), Urban Outfitters (1.63×), Israel (1.65×), and Pro-Ject (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.