William McKinley Audience in United States

William McKinley logo

William McKinley has an estimated audience of 1,038,399 people in United States. 50.9% are female, 49.1% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Diabetes mellitus awareness, Capital One, CarGurus, Singer-songwriter.

The average William McKinley fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Diabetes mellitus awareness, Capital One, with strongest over-indexing on Google Maps (3.94× the country average). Demographically, the William McKinley audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of William McKinley fans

Demographic split for William McKinley audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.6
Estimated audience size1,038,399

Audience persona

The typical William McKinley fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for William McKinley in United States
RegionReachAffinity
California104,4510.91×
Texas87,3510.98×
Florida71,1641.01×
New York65,8441.13×
Ohio47,3021.48×
Pennsylvania40,7211.16×
Illinois36,5001.06×
North Carolina33,6891.08×
Georgia32,1241×
Michigan28,5801.05×
Virginia28,5391.13×
New Jersey26,9971.02×
Tennessee23,1671.11×
Massachusetts22,9431.12×
Indiana21,1041.11×
Washington19,9570.96×
Maryland18,2611.02×
Missouri17,5801.05×
South Carolina15,1620.97×
Colorado15,1550.93×
Wisconsin14,5220.93×
Kentucky14,5191.12×
Arizona14,2660.67×
Minnesota14,1690.95×
Louisiana12,0390.9×
Oklahoma11,6041.01×
Connecticut11,0901.06×
Alabama10,8210.75×
Oregon10,6570.9×
Mississippi8,7661.02×
Kansas8,4771.04×
Arkansas8,4400.99×
Utah8,1490.88×
Nevada8,1340.81×
Iowa8,1090.95×
West Virginia5,9231.22×
Nebraska4,8680.93×
Idaho4,6480.89×
Hawaii4,4220.99×
Washington, District of Columbia4,3781.4×
New Hampshire4,2721.04×
New Mexico4,2590.82×
Maine3,5040.94×
Rhode Island3,3611.02×
Alaska2,7231.23×
Montana2,6900.93×
Delaware2,4480.85×
South Dakota2,0740.86×
North Dakota1,9520.92×
Vermont1,7640.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for William McKinley audience
BrandAffinityCategory
Google Maps3.94×Internet & Social Media
Diabetes mellitus awareness6.55×Health
Capital One3.73×Business & Career
CarGurus5.01×Cars & Mobility
Singer-songwriter3.34×Music & Radio
Microblogging6.55×Technology & Electronics
Indeed.com2.99×Business & Career
Autism Awareness6.55×Health
Khan Academy5.44×Business & Career
United States Postal Service2.57×Business & Career
Google Flights3.53×Travel & Leisure
Enterprise Rent-A-Car3.61×Cars & Mobility
Circle K3.95×Shopping
AccuWeather3.51×Home & Garden
Income tax6.55×Business & Career
Google News3.09×News
MSN2.04×News
Aaron Rodgers3.22×Sports
Disneyland2.33×Travel & Leisure
Diane Keaton2.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by William McKinley audience
TraitClusterScore
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.57
Family OrientationCONSERVATISM1.45
Risk AppetiteTHRILL1.44
Luxury OrientationPREMIUM1.43
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for William McKinley
CountryShare
United States92.7%
Germany5.6%
Italy1.7%

See William McKinley audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does William McKinley have in United States?

William McKinley has an estimated audience of 1,038,399 people in United States, concentrated in California and Texas.

What is the gender split and age of William McKinley fans?

50.9% of William McKinley fans are female, 49.1% are male, with an average age of 41.6 years.

Which brands do William McKinley fans like most?

William McKinley fans show strongest brand affinity for Google Maps (3.94×), Diabetes mellitus awareness (6.55×), and Capital One (3.73×) over the country average.

Where do William McKinley fans live in United States?

William McKinley fans in United States are most concentrated in California (reach 104,451), Texas (reach 87,351), and Florida (reach 71,164). These three regions account for the largest share of the active audience.

What other brands do William McKinley fans also like?

Beyond William McKinley itself, the audience over-indexes on Diabetes mellitus awareness (6.55×), Capital One (3.73×), CarGurus (5.01×), and Singer-songwriter (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for William McKinley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.