Wilson Sporting Goods Audience in United States

Wilson Sporting Goods logo

Wilson Sporting Goods has an estimated audience of 437,344 people in United States. 39.4% are female, 60.6% are male, average age 38.3. Top regions: California, Illinois, New York. Top brand affinities: Hebe, Product design, Elsword, Alaska, Pro-Ject.

The average Wilson Sporting Goods fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Hebe, Product design, Elsword, with strongest over-indexing on Hebe (9.74× the country average). Demographically, the Wilson Sporting Goods audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Tennis

Demographics of Wilson Sporting Goods fans

Demographic split for Wilson Sporting Goods audience in United States
MetricValue
Female39.4%
Male60.6%
Average age38.3
Estimated audience size437,344

Audience persona

The typical Wilson Sporting Goods fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Wilson Sporting Goods in United States
RegionReachAffinity
California68,1971.42×
Illinois61,1324.2×
New York58,6092.4×
Texas36,7900.98×
Tennessee35,7624.08×
Florida24,3520.82×
Ohio19,9711.48×
New Jersey14,1941.28×
Pennsylvania13,1540.89×
Georgia11,1880.83×
North Carolina11,1120.84×
Michigan9,9410.87×
Indiana9,7041.21×
Virginia8,9900.84×
Arizona8,1730.92×
Minnesota7,7301.23×
Massachusetts7,6870.89×
Wisconsin6,8801.05×
Washington6,6500.76×
Missouri6,3530.9×
South Carolina5,6260.85×
Oregon5,4921.1×
Kentucky5,4390.99×
Maryland5,0570.67×
Iowa4,8611.35×
Colorado4,8230.7×
Alabama4,4850.73×
Louisiana3,8760.69×
Connecticut3,6820.84×
Oklahoma3,5310.73×
Arkansas3,2440.9×
Mississippi3,0630.85×
Utah2,9400.75×
Kansas2,8300.82×
Nevada2,3730.56×
Washington, District of Columbia1,5511.18×
Nebraska1,3730.63×
Hawaii1,3300.71×
New Hampshire1,3220.77×
Idaho1,3020.59×
West Virginia1,2160.6×
New Mexico1,1710.53×
Maine9280.59×
Delaware7970.66×
Rhode Island7740.56×
South Dakota6260.62×
Alaska5820.62×
North Dakota5690.63×
Montana5500.45×
Wyoming5110.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilson Sporting Goods audience
BrandAffinityCategory
Hebe9.74×Home & Garden
Product design2.83×Business & Career
Elsword23.23×Games
Alaska2.31×Travel & Leisure
Pro-Ject5.4×Music & Radio
UK garage6.86×Music & Radio
Emperor Entertainment Group14.98×Business & Career
Laneige6.67×Beauty & Wellness
Nebraska2.92×Travel & Leisure
Mackenzie Foy7.98×Fashion & Accessoires
Tezz7.37×Movies & TV
Minnesota1.77×Travel & Leisure
Eden Lake8.17×Movies & TV
Penn & Teller8.24×Movies & TV
Combat sport1.55×Sports
Voter registration4.2×Politics & Society
Graham Greene5.04×Literature
Justice2.25×Politics & Society
Staycation2.5×Home & Garden
University at Albany, SUNY16.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilson Sporting Goods audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
Luxury OrientationPREMIUM1.46
IndulgenceJOY1.27
Convenience OrientationPREMIUM1.21
Sports ActivityPOWER1.17
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Wilson Sporting Goods
CountryShare
United States76.8%
Japan9.6%
Brazil5.1%

See Wilson Sporting Goods audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Wilson Sporting Goods have in United States?

Wilson Sporting Goods has an estimated audience of 437,344 people in United States, concentrated in California and Illinois.

What is the gender split and age of Wilson Sporting Goods fans?

39.4% of Wilson Sporting Goods fans are female, 60.6% are male, with an average age of 38.3 years.

Which brands do Wilson Sporting Goods fans like most?

Wilson Sporting Goods fans show strongest brand affinity for Hebe (9.74×), Product design (2.83×), and Elsword (23.23×) over the country average.

Where do Wilson Sporting Goods fans live in United States?

Wilson Sporting Goods fans in United States are most concentrated in California (reach 68,197), Illinois (reach 61,132), and New York (reach 58,609). These three regions account for the largest share of the active audience.

What other brands do Wilson Sporting Goods fans also like?

Beyond Wilson Sporting Goods itself, the audience over-indexes on Product design (2.83×), Elsword (23.23×), Alaska (2.31×), and Pro-Ject (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilson Sporting Goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.