Wilson Sporting Goods Audience in United States

Wilson Sporting Goods has an estimated audience of 437,344 people in United States. 39.4% are female, 60.6% are male, average age 38.3. Top regions: California, Illinois, New York. Top brand affinities: Houston Astros, Los Angeles Dodgers, Kia Sportage, Chicago Cubs, Boston Red Sox.

The average Wilson Sporting Goods fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Houston Astros, Los Angeles Dodgers, Kia Sportage, with strongest over-indexing on Houston Astros (15.5× the country average). Demographically, the Wilson Sporting Goods audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Tennis

Demographics of Wilson Sporting Goods fans

Demographic split for Wilson Sporting Goods audience in United States
MetricValue
Female39.4%
Male60.6%
Average age38.3
Estimated audience size437,344

Audience persona

The typical Wilson Sporting Goods fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Wilson Sporting Goods in United States
RegionReachAffinity
California68,1971.42×
Illinois61,1324.2×
New York58,6092.4×
Texas36,7900.98×
Tennessee35,7624.08×
Florida24,3520.82×
Ohio19,9711.48×
New Jersey14,1941.28×
Pennsylvania13,1540.89×
Georgia11,1880.83×
North Carolina11,1120.84×
Michigan9,9410.87×
Indiana9,7041.21×
Virginia8,9900.84×
Arizona8,1730.92×
Minnesota7,7301.23×
Massachusetts7,6870.89×
Wisconsin6,8801.05×
Washington6,6500.76×
Missouri6,3530.9×
South Carolina5,6260.85×
Oregon5,4921.1×
Kentucky5,4390.99×
Maryland5,0570.67×
Iowa4,8611.35×
Colorado4,8230.7×
Alabama4,4850.73×
Louisiana3,8760.69×
Connecticut3,6820.84×
Oklahoma3,5310.73×
Arkansas3,2440.9×
Mississippi3,0630.85×
Utah2,9400.75×
Kansas2,8300.82×
Nevada2,3730.56×
Washington, District of Columbia1,5511.18×
Nebraska1,3730.63×
Hawaii1,3300.71×
New Hampshire1,3220.77×
Idaho1,3020.59×
West Virginia1,2160.6×
New Mexico1,1710.53×
Maine9280.59×
Delaware7970.66×
Rhode Island7740.56×
South Dakota6260.62×
Alaska5820.62×
North Dakota5690.63×
Montana5500.45×
Wyoming5110.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilson Sporting Goods audience
BrandAffinityCategory
Houston Astros15.5×Sports
Los Angeles Dodgers8×Sports
Kia Sportage23.23×Cars & Mobility
Chicago Cubs6.36×Sports
Boston Red Sox6.79×Sports
New York Yankees4.23×Sports
Minnesota Timberwolves5.38×Sports
PGA Tour3.29×Sports
Honda HR-V15.65×Cars & Mobility
Russell Wilson6.4×Sports
New Balance3.54×Fashion & Accessoires
Ryder Cup5.45×Sports
Los Angeles Lakers2.96×Sports
Roland Garros11.73×Sports
FIFA World Cup2.1×Sports
LeBron James3.13×Sports
Washington Wizards5.39×Sports
Phoenix Suns4.41×Sports
Chicago Bulls3.37×Sports
Nike2.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilson Sporting Goods audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
Luxury OrientationPREMIUM1.46
IndulgenceJOY1.27
Convenience OrientationPREMIUM1.21
Sports ActivityPOWER1.17
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Wilson Sporting Goods
CountryShare
United States76.8%
Japan9.6%
Brazil5.1%

See Wilson Sporting Goods audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Wilson Sporting Goods have in United States?

Wilson Sporting Goods has an estimated audience of 437,344 people in United States, concentrated in California and Illinois.

What is the gender split and age of Wilson Sporting Goods fans?

39.4% of Wilson Sporting Goods fans are female, 60.6% are male, with an average age of 38.3 years.

Which brands do Wilson Sporting Goods fans like most?

Wilson Sporting Goods fans show strongest brand affinity for Houston Astros (15.5×), Los Angeles Dodgers (8×), and Kia Sportage (23.23×) over the country average.

Where do Wilson Sporting Goods fans live in United States?

Wilson Sporting Goods fans in United States are most concentrated in California (reach 68,197), Illinois (reach 61,132), and New York (reach 58,609). These three regions account for the largest share of the active audience.

What other brands do Wilson Sporting Goods fans also like?

Beyond Wilson Sporting Goods itself, the audience over-indexes on Los Angeles Dodgers (8×), Kia Sportage (23.23×), Chicago Cubs (6.36×), and Boston Red Sox (6.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilson Sporting Goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.