Xcaret Audience in United States

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Xcaret has an estimated audience of 776,740 people in United States. 57.3% are female, 42.7% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Home construction, Natural rubber, Mothercare, Nurse education.

The average Xcaret fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Home construction, Natural rubber, with strongest over-indexing on Nationality (3.93× the country average). Demographically, the Xcaret audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Xcaret fans

Demographic split for Xcaret audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.5
Estimated audience size776,740

Audience persona

The typical Xcaret fan in United States is more female, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Xcaret in United States
RegionReachAffinity
California275,1083.22×
Texas172,7232.59×
Florida64,1601.22×
New York44,3311.02×
Illinois42,7221.65×
Arizona31,2911.97×
North Carolina22,8370.98×
Georgia22,3480.93×
Washington21,5751.38×
New Jersey20,9121.06×
Nevada18,8002.5×
Colorado18,2961.49×
Pennsylvania17,1610.66×
Utah16,5862.38×
Virginia15,8960.84×
Michigan15,0350.74×
Ohio13,8980.58×
Massachusetts12,6020.82×
Oregon10,9461.23×
Indiana10,8150.76×
Tennessee10,1150.65×
Maryland10,1140.76×
Missouri9,9500.79×
Minnesota9,0660.81×
Wisconsin8,8500.76×
Oklahoma7,9080.92×
South Carolina7,6500.65×
Alabama6,9200.64×
Kansas6,6651.09×
Louisiana6,5920.66×
New Mexico6,4081.65×
Connecticut5,5270.71×
Idaho5,3181.37×
Kentucky5,1210.53×
Arkansas4,8950.76×
Iowa4,2620.67×
Nebraska3,8730.99×
Mississippi2,6560.41×
Washington, District of Columbia2,2880.98×
Hawaii2,0760.62×
New Hampshire1,9290.63×
Montana1,6970.79×
Rhode Island1,4890.6×
Alaska1,3880.84×
Maine1,3190.47×
West Virginia1,2280.34×
South Dakota1,0890.61×
Delaware1,0700.5×
North Dakota1,0410.65×
Wyoming8980.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xcaret audience
BrandAffinityCategory
Nationality3.93×Politics & Society
Home construction1.55×Home & Garden
Natural rubber1.98×Cars & Mobility
Mothercare2.62×Kids & Family
Nurse education2.38×Kids & Family
Panama2.5×Travel & Leisure
Sears2.46×Shopping
Women's empowerment2.44×Politics & Society
Justice1.61×Politics & Society
Assassin's Creed II4.09×Games
Public speaking2.14×Politics & Society
Tierra Cali3.99×Travel & Leisure
UK garage2.81×Music & Radio
Cadmium7.31×Business & Career
Emigrate (band)3.93×Music & Radio
Electrolyte1.98×Health
Redemption (theology)3.49×Politics & Society
Highland games3.5×Sports
Peru national football team5.17×Sports
San Pellegrino2.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xcaret audience
TraitClusterScore
Sports ActivityPOWER1.92
TravellingTHRILL1.85
Design AffinityPREMIUM1.75
IndulgenceJOY1.73
Luxury OrientationPREMIUM1.67
ExtroversionTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Xcaret
CountryShare
Mexico47.0%
United States23.8%
Colombia7.7%

See Xcaret audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Xcaret have in United States?

Xcaret has an estimated audience of 776,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Xcaret fans?

57.3% of Xcaret fans are female, 42.7% are male, with an average age of 39.5 years.

Which brands do Xcaret fans like most?

Xcaret fans show strongest brand affinity for Nationality (3.93×), Home construction (1.55×), and Natural rubber (1.98×) over the country average.

Where do Xcaret fans live in United States?

Xcaret fans in United States are most concentrated in California (reach 275,108), Texas (reach 172,723), and Florida (reach 64,160). These three regions account for the largest share of the active audience.

What other brands do Xcaret fans also like?

Beyond Xcaret itself, the audience over-indexes on Home construction (1.55×), Natural rubber (1.98×), Mothercare (2.62×), and Nurse education (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xcaret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.