Rascasse Audience Intelligence

Xcaret Audience in United States

A data profile of the people who buy, follow and care about Xcaret in United States — modelled from more than twelve digital signal sources. Xcaret has an estimated audience of 776,740 people in United States.

#18among National park in United States#2645among POI in United States#2138in Travel & Leisure

The average Xcaret fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Airbnb, Mortgage loans, American Express, with strongest over-indexing on Airbnb (3.05× the country average).

Demographically, the Xcaret audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xcaret fan in United States is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Airbnb.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xcaret profile in United States.

Audience size
777K
in United States
Gender
57.3%♀
42.7% male
Age
39.5
average years
Country rank
#27990
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xcaret fans

57.3% are female, 42.7% are male, average age 39.5.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Xcaret audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.5
Estimated audience size776,740
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Xcaret audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3924%
40-4928%
50+14%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Xcaret audience comes from United States.

Worldwide audience distribution share by country for Xcaret
CountryShare
Mexico46.9%
United States23.8%
Colombia7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xcaret audience in United States is strongest.

Fig. 05

Top regions by affinity

Xcaret fans by region: top regions in United States
#RegionReachAffinity×
01California~300K3.01×
02Texas~200K2.37×
03Nevada~20K2.36×
04Utah~20K2.23×
05Arizona~30K1.97×
06New Mexico~7K1.70×
07Illinois~40K1.53×
08Colorado~20K1.48×
09Washington~20K1.36×
10Idaho~5K1.35×
11Florida~60K1.22×
12Oregon~10K1.21×
13Kansas~7K1.10×
14New Jersey~20K1.05×
15Nebraska~4K1.02×
16New York~40K0.99×
17Washington, District of Columbia~2K0.97×
18Oklahoma~8K0.96×
19North Carolina~20K0.94×
20Alaska~2K0.93×
21Georgia~20K0.92×
22Wyoming~1K0.90×
23Montana~2K0.86×
24Virginia~20K0.84×
25Massachusetts~10K0.82×
26Minnesota~9K0.82×
27Wisconsin~9K0.81×
28Arkansas~5K0.81×
29North Dakota~1K0.81×
30Missouri~10K0.79×
31Maryland~10K0.77×
32South Dakota~1K0.76×
33Indiana~10K0.75×
34Michigan~20K0.74×
35Connecticut~6K0.74×
36Iowa~5K0.74×
37Louisiana~7K0.70×
38Hawaii~2K0.70×
39New Hampshire~2K0.70×
40South Carolina~8K0.69×
41Alabama~7K0.69×
42Rhode Island~2K0.69×
43Tennessee~10K0.68×
44Pennsylvania~20K0.65×
45Delaware~1K0.63×
46Maine~2K0.61×
47Ohio~10K0.59×
48Kentucky~6K0.57×
49Mississippi~3K0.53×
50West Virginia~2K0.52×
Fig. 06

Affinity by region

Affinity by region — Xcaret, United States
0.52×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xcaret audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xcaret audience
#·InterestCategoryAffinity×
01Table tennisSports7.22×
02All-inclusive resortTravel & Leisure6.34×
03First class travelTravel & Leisure4.73×
04EcotourismBusiness & Career4.45×
05American ExpressBusiness & Career4.43×
06Manchester City F.C.Sports4.24×
07Mineral waterFood & Beverages4.16×
08Home automationTechnology & Electronics3.60×
09Discount storesShopping3.38×
10Mortgage loansBusiness & Career3.35×
11Renewable energyBusiness & Career3.32×
12Las VegasTravel & Leisure3.19×
13Car rentalsCars & Mobility3.19×
14AirbnbTravel & Leisure3.05×
15Solar energyHome & Garden2.94×
16FedExBusiness & Career2.90×
17Shopping mallsShopping2.87×
18The UPS StoreShopping2.24×
19FurnitureHome & Garden1.88×
20PinterestInternet & Social Media1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xcaret audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xcaret audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.29×
IndulgenceJOY1.88×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xcaret audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
TraditionCONSERVATISM0.66×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xcaret have in United States?

Xcaret has an estimated audience of 776,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Xcaret fans?

57.3% of Xcaret fans are female, 42.7% are male, with an average age of 39.5 years.

03

Which brands do Xcaret fans like most?

Xcaret fans show strongest brand affinity for Airbnb (3.05×), Mortgage loans (3.35×), and American Express (4.43×) over the country average.

04

Where do Xcaret fans live in United States?

Xcaret fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Xcaret fans also like?

Beyond Xcaret itself, the audience over-indexes on Mortgage loans (3.35×), American Express (4.43×), First class travel (4.73×), and Las Vegas (3.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Xcaret audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xcaret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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