Zach Edey Audience in United States
Zach Edey has an estimated audience of 1,403,788 people in United States. 39.1% are female, 60.9% are male, average age 34.9. Top brand affinities: Goop, Mathcore, Governor of Michigan, Grinch, Hipster.
Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (10.8× the country average). Demographically, the Zach Edey audience skews more male with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Zach Edey fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 34.9 |
| Estimated audience size | 1,403,788 |
Audience persona
The typical Zach Edey fan in United States is more male, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.8× | Internet & Social Media |
| Mathcore | 16.09× | Music & Radio |
| Governor of Michigan | 14.28× | Politics & Society |
| Grinch | 7.08× | Movies & TV |
| Hipster | 16.43× | Politics & Society |
| Elsword | 27.71× | Games |
| Harlow | 18.3× | Travel & Leisure |
| Fairy godmother | 11.39× | Literature |
| Wok | 9.69× | Food & Beverages |
| Vocal harmony | 6.36× | Music & Radio |
| No Escape (1994 film) | 15.4× | Movies & TV |
| Historic site | 5.78× | Arts & Culture |
| Google Home | 8.74× | Technology & Electronics |
| La Jolla | 11.71× | Travel & Leisure |
| Hibachi | 9.5× | Food & Beverages |
| Guitarist (magazine) | 12.33× | Music & Radio |
| TV Fanatic | 11.27× | Movies & TV |
| El Paso County, Colorado | 13.01× | Travel & Leisure |
| Nick Jr. (Australia) | 8.84× | Kids & Family |
| Grace Slick | 8.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.25 |
| Social Media Usage | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| Extroversion | THRILL | 1.02 |
| Luxury Orientation | PREMIUM | 0.96 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.4% |
| Canada | 7.3% |
| Brazil | 3.8% |
See Zach Edey audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zach Edey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.