Rascasse Audience Intelligence

Zach Edey Audience in United States

A data profile of the people who buy, follow and care about Zach Edey in United States — modelled from more than twelve digital signal sources. Zach Edey has an estimated audience of 1,372,446 people in United States.

#218among Basketball in United States#3928among Person in United States#1728in Sports

The average Zach Edey fan in United States is 32.5 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Memphis Grizzlies, Reggie Jackson, Brook Lopez, with strongest over-indexing on Memphis Grizzlies (7.55× the country average).

Demographically, the Zach Edey audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zach Edey fan in United States is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Memphis Grizzlies.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zach Edey profile in United States.

Audience size
1.4M
in United States
Gender
38.1%♀
61.9% male
Age
32.5
average years
Country rank
#18960
Person in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zach Edey fans

38.1% are female, 61.9% are male, average age 32.5.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Zach Edey audience in United States
MetricValue
Female38.1%
Male61.9%
Average age32.5
Estimated audience size1,372,446
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Zach Edey audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

71.7%

of the worldwide Zach Edey audience comes from United States.

Worldwide audience distribution share by country for Zach Edey
CountryShare
United States71.7%
Canada7.2%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zach Edey audience in United States is strongest.

Fig. 05

Top regions by affinity

Zach Edey fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K5.25×
02Tennessee~60K2.38×
03Illinois~70K1.55×
04Mississippi~10K1.24×
05Michigan~40K1.21×
06Connecticut~20K1.18×
07Kentucky~20K1.17×
08Arkansas~10K1.16×
09Wisconsin~20K1.13×
10Ohio~40K1.06×
11New York~80K1.04×
12North Carolina~40K1.04×
13West Virginia~6K1.01×
14Massachusetts~30K1.00×
15Iowa~10K0.99×
16New Jersey~30K0.96×
17Minnesota~20K0.94×
18Maryland~20K0.92×
19Missouri~20K0.92×
20Nebraska~6K0.92×
21Georgia~40K0.91×
22Louisiana~20K0.90×
23Oklahoma~10K0.90×
24Washington, District of Columbia~4K0.89×
25Virginia~30K0.88×
26Hawaii~5K0.88×
27California~100K0.87×
28Pennsylvania~40K0.87×
29Delaware~3K0.87×
30Rhode Island~4K0.86×
31North Dakota~2K0.86×
32Alabama~20K0.85×
33Oregon~10K0.85×
34South Dakota~3K0.85×
35Vermont~2K0.85×
36South Carolina~20K0.84×
37Arizona~20K0.83×
38Alaska~2K0.82×
39Texas~90K0.81×
40Maine~4K0.80×
41Nevada~10K0.79×
42New Hampshire~4K0.79×
43Kansas~8K0.78×
44Florida~70K0.77×
45Colorado~20K0.77×
46Montana~3K0.76×
47Washington~20K0.72×
48Utah~8K0.69×
49New Mexico~5K0.68×
50Idaho~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Zach Edey, United States
0.68×1.00×5.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zach Edey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zach Edey audience
#·InterestCategoryAffinity×
01Reggie JacksonSports15.64×
02Brook LopezSports14.57×
03Memphis GrizzliesSports7.55×
04Indiana PacersSports3.77×
05Washington WizardsSports3.72×
06Phoenix SunsSports3.71×
07Minnesota TimberwolvesSports3.67×
08Charlotte HornetsSports3.48×
09New Orleans PelicansSports3.48×
10Brooklyn NetsSports3.43×
11Luka DončićSports3.39×
12Houston RocketsSports3.05×
13Sneaker collectingFashion & Accessoires2.26×
14LeBron JamesSports2.17×
15Golden State WarriorsSports2.02×
16College basketballSports2.00×
17NBA FinalsSports1.99×
18NBA playoffsSports1.84×
19Mobile gameGames1.73×
20Mixed martial artsSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zach Edey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zach Edey audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Convenience OrientationPREMIUM1.20×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zach Edey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zach Edey have in United States?

Zach Edey has an estimated audience of 1,372,446 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Zach Edey fans?

38.1% of Zach Edey fans are female, 61.9% are male, with an average age of 32.5 years.

03

Which brands do Zach Edey fans like most?

Zach Edey fans show strongest brand affinity for Memphis Grizzlies (7.55×), Reggie Jackson (15.64×), and Brook Lopez (14.57×) over the country average.

04

Where do Zach Edey fans live in United States?

Zach Edey fans in United States are most concentrated in Indiana (reach ~100K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Zach Edey fans also like?

Beyond Zach Edey itself, the audience over-indexes on Reggie Jackson (15.64×), Brook Lopez (14.57×), Phoenix Suns (3.71×), and Minnesota Timberwolves (3.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zach Edey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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