Rascasse Audience Intelligence

Zach Werenski Audience in United States

A data profile of the people who buy, follow and care about Zach Werenski in United States — modelled from more than twelve digital signal sources. Zach Werenski has an estimated audience of 271,552 people in United States.

#135among Ice hockey in United States#12733among Person in United States#5157in Sports

The average Zach Werenski fan in United States is 37.5 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Michigan, New York.

Top brand affinities include Columbus Blue Jackets, NHL, Bauer Hockey, with strongest over-indexing on Columbus Blue Jackets (32.63× the country average).

Demographically, the Zach Werenski audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zach Werenski fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Columbus Blue Jackets.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zach Werenski profile in United States.

Audience size
272K
in United States
Gender
34.8%♀
65.2% male
Age
37.5
average years
Country rank
#50853
Person in United States
Fig. 01

Search interest · 12-month trend

+159%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zach Werenski fans

34.8% are female, 65.2% are male, average age 37.5.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Zach Werenski audience in United States
MetricValue
Female34.8%
Male65.2%
Average age37.5
Estimated audience size271,552
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Zach Werenski audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Zach Werenski audience comes from United States.

Worldwide audience distribution share by country for Zach Werenski
CountryShare
United States64.1%
Canada26.4%
Finland1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zach Werenski audience in United States is strongest.

Fig. 05

Top regions by affinity

Zach Werenski fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~60K7.09×
02Michigan~30K3.71×
03Minnesota~7K1.93×
04Massachusetts~10K1.81×
05Pennsylvania~10K1.51×
06New Jersey~9K1.38×
07New York~20K1.29×
08New Hampshire~1K1.23×
09North Dakota<1K1.22×
10Connecticut~3K1.14×
11Vermont<1K1.12×
12Washington, District of Columbia<1K1.10×
13Illinois~9K1.05×
14Maine~1K1.05×
15Rhode Island<1K1.04×
16Colorado~4K1.02×
17Delaware<1K0.99×
18North Carolina~8K0.98×
19West Virginia~1K0.98×
20Alaska<1K0.94×
21Florida~20K0.92×
22South Dakota<1K0.91×
23Montana<1K0.89×
24Missouri~4K0.87×
25Kentucky~3K0.85×
26Wisconsin~3K0.83×
27Nevada~2K0.83×
28Indiana~4K0.82×
29Hawaii<1K0.80×
30Idaho~1K0.79×
31Mississippi~2K0.78×
32Nebraska~1K0.78×
33New Mexico~1K0.77×
34Virginia~5K0.76×
35Maryland~4K0.76×
36South Carolina~3K0.75×
37Iowa~2K0.74×
38Arkansas~2K0.73×
39Utah~2K0.72×
40Kansas~2K0.72×
41Tennessee~4K0.71×
42Oklahoma~2K0.68×
43Louisiana~2K0.66×
44Arizona~4K0.65×
45Alabama~2K0.64×
46Oregon~2K0.64×
47Washington~3K0.57×
48California~20K0.55×
49Texas~10K0.54×
50Georgia~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Zach Werenski, United States
0.54×1.00×7.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zach Werenski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zach Werenski audience
#·InterestCategoryAffinity×
01Columbus Blue JacketsSports32.63×
02Bauer HockeySports19.64×
03Calgary FlamesSports10.38×
04Montreal CanadiensSports9.27×
05Winnipeg JetsSports8.93×
06NHLSports4.78×
07Buffalo SabresSports4.74×
08World SeriesSports4.17×
09Dallas StarsSports4.01×
10Colorado AvalancheSports3.79×
11Aaron RodgersSports3.27×
12Luka DončićSports3.23×
13Seattle MarinersSports2.63×
14Ice hockeySports2.47×
15San Francisco 49ersSports2.27×
16Anime conventionLiterature1.93×
17Mixed martial artsSports1.88×
18CBS SportsMovies & TV1.83×
19NBA FinalsSports1.67×
20PGA TourSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zach Werenski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zach Werenski audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Risk AppetiteTHRILL1.23×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zach Werenski audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zach Werenski have in United States?

Zach Werenski has an estimated audience of 271,552 people in United States, concentrated in Ohio and Michigan.

02

What is the gender split and age of Zach Werenski fans?

34.8% of Zach Werenski fans are female, 65.2% are male, with an average age of 37.5 years.

03

Which brands do Zach Werenski fans like most?

Zach Werenski fans show strongest brand affinity for Columbus Blue Jackets (32.63×), NHL (4.78×), and Bauer Hockey (19.64×) over the country average.

04

Where do Zach Werenski fans live in United States?

Zach Werenski fans in United States are most concentrated in Ohio (reach ~60K), Michigan (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Zach Werenski fans also like?

Beyond Zach Werenski itself, the audience over-indexes on NHL (4.78×), Bauer Hockey (19.64×), Montreal Canadiens (9.27×), and Aaron Rodgers (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Zach Werenski audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zach Werenski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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