Rascasse Audience Intelligence

Zulu Audience in United States

A data profile of the people who buy, follow and care about Zulu in United States — modelled from more than twelve digital signal sources. Zulu has an estimated audience of 675,415 people in United States.

#79among Punk in United States#7199among Person in United States#4165in Music & Radio

The average Zulu fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Candy, Planet Fitness, Diaper bag, with strongest over-indexing on Candy (4.94× the country average).

Demographically, the Zulu audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zulu fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Candy.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zulu profile in United States.

Audience size
675K
in United States
Gender
62.1%♀
37.9% male
Age
39.5
average years
Country rank
#30560
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zulu fans

62.1% are female, 37.9% are male, average age 39.5.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Zulu audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.5
Estimated audience size675,415
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Zulu audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Zulu audience comes from United States.

Worldwide audience distribution share by country for Zulu
CountryShare
United States25.1%
United Kingdom11.1%
Netherlands8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zulu audience in United States is strongest.

Fig. 05

Top regions by affinity

Zulu fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K2.83×
02Louisiana~20K1.84×
03Utah~10K1.54×
04Alabama~10K1.25×
05Mississippi~7K1.21×
06Arizona~20K1.19×
07Oklahoma~9K1.15×
08Alaska~2K1.15×
09Arkansas~6K1.12×
10Kansas~6K1.12×
11Missouri~10K1.06×
12Virginia~20K1.02×
13Kentucky~9K1.02×
14North Dakota~1K1.01×
15Indiana~10K0.99×
16Oregon~8K0.98×
17Iowa~6K0.98×
18Washington, District of Columbia~2K0.98×
19South Carolina~10K0.96×
20Minnesota~10K0.96×
21Georgia~20K0.95×
22Hawaii~3K0.94×
23Vermont~1K0.94×
24New Mexico~3K0.93×
25Maine~2K0.93×
26South Dakota~1K0.92×
27Maryland~10K0.91×
28Texas~50K0.90×
29Tennessee~10K0.90×
30Ohio~20K0.89×
31Wisconsin~9K0.89×
32West Virginia~3K0.89×
33California~70K0.88×
34North Carolina~20K0.88×
35Nebraska~3K0.88×
36Idaho~3K0.88×
37New Hampshire~2K0.87×
38Montana~2K0.87×
39Illinois~20K0.86×
40Colorado~9K0.86×
41Florida~40K0.85×
42Connecticut~6K0.85×
43Pennsylvania~20K0.84×
44Rhode Island~2K0.84×
45Massachusetts~10K0.82×
46Nevada~6K0.82×
47Delaware~2K0.82×
48New York~30K0.81×
49Michigan~10K0.76×
50New Jersey~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Zulu, United States
0.75×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zulu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zulu audience
#·InterestCategoryAffinity×
01CandyFood & Beverages4.94×
02Apple cider vinegarFood & Beverages3.72×
03VinegarFood & Beverages3.06×
04Chocolate brownieFood & Beverages2.79×
05Diaper bagKids & Family2.76×
06ConfectioneryFood & Beverages2.18×
07Ice creamFood & Beverages2.08×
08PastryFood & Beverages2.07×
09Non-alcoholic beverageFood & Beverages2.07×
10Planet FitnessSports2.01×
11CupcakeFood & Beverages1.88×
12MetaphysicsBusiness & Career1.81×
13DoughFood & Beverages1.76×
14Natural skin careBeauty & Wellness1.75×
15CookbookFood & Beverages1.66×
16MilkFood & Beverages1.61×
17Mother's DayKids & Family1.58×
18BakeryFood & Beverages1.55×
19KFCFood & Beverages1.51×
20Five BelowShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zulu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zulu audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Community OrientationOPEN1.28×
DIY MentalityTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zulu audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Social Media UsageJOY0.90×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zulu have in United States?

Zulu has an estimated audience of 675,415 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zulu fans?

62.1% of Zulu fans are female, 37.9% are male, with an average age of 39.5 years.

03

Which brands do Zulu fans like most?

Zulu fans show strongest brand affinity for Candy (4.94×), Planet Fitness (2.01×), and Diaper bag (2.76×) over the country average.

04

Where do Zulu fans live in United States?

Zulu fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zulu fans also like?

Beyond Zulu itself, the audience over-indexes on Planet Fitness (2.01×), Diaper bag (2.76×), Confectionery (2.18×), and Ice cream (2.08×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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