Zulu Audience in United States

Zulu has an estimated audience of 675,981 people in United States. 66.0% are female, 34.0% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, Beetlejuice.

The average Zulu fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (15.05× the country average). Demographically, the Zulu audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Zulu fans

Demographic split for Zulu audience in United States
MetricValue
Female66.0%
Male34.0%
Average age38.1
Estimated audience size675,981

Audience persona

The typical Zulu fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Zulu in United States
RegionReachAffinity
California69,6850.94×
Texas54,0550.93×
Florida40,7420.89×
Washington36,5002.69×
New York32,5200.86×
Illinois19,9210.88×
Georgia19,4230.93×
Pennsylvania19,2420.85×
Arizona18,6461.35×
North Carolina18,0460.89×
Ohio17,7820.85×
Virginia16,9081.03×
Louisiana15,0021.72×
Michigan13,5140.76×
New Jersey13,0800.76×
Tennessee12,3220.91×
Indiana12,3051×
Alabama12,1731.29×
Missouri11,8911.09×
Massachusetts11,2170.84×
Maryland10,7070.92×
Utah9,9421.64×
Colorado9,6700.91×
Minnesota9,6080.99×
South Carolina9,5780.94×
Oklahoma9,1091.21×
Wisconsin9,0880.89×
Kentucky8,2860.98×
Oregon7,7901.01×
Mississippi6,4791.16×
Arkansas6,3411.14×
Kansas6,2541.17×
Connecticut5,7250.84×
Iowa5,5521×
Nevada5,4290.83×
New Mexico3,0550.9×
Idaho2,8480.84×
Nebraska2,8430.84×
Hawaii2,7140.93×
West Virginia2,6220.83×
Maine2,1680.9×
New Hampshire2,0930.79×
Washington, District of Columbia2,0541.01×
Rhode Island1,7070.79×
Alaska1,6501.14×
Montana1,5810.84×
Delaware1,4220.76×
North Dakota1,2950.93×
South Dakota1,2600.81×
Vermont1,0320.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zulu audience
BrandAffinityCategory
Capital One15.05×Business & Career
Google Maps13.96×Internet & Social Media
Indeed.com11.49×Business & Career
Circle K19.39×Shopping
Beetlejuice11.36×Movies & TV
CarGurus12.84×Cars & Mobility
DeviantArt14.64×Internet & Social Media
AccuWeather13.12×Home & Garden
Khan Academy16.95×Business & Career
Autism Awareness18.61×Health
Diane Keaton11.62×Movies & TV
Enterprise Rent-A-Car11.15×Cars & Mobility
Diabetes mellitus awareness12.21×Health
Bruce Willis13.02×Movies & TV
Google News10.48×News
Billy Bob Thornton15.34×Movies & TV
ICloud16.08×Technology & Electronics
Kendra Scott18.1×Fashion & Accessoires
Aaron Rodgers10.51×Sports
Blake Lively15.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zulu audience
TraitClusterScore
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.19
DIY MentalityTHRILL1.17
Community OrientationOPEN1.13
Early Adopter MentalityPOWER1.12
Healthy LifestyleBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Zulu
CountryShare
United States25.7%
United Kingdom10.2%
Brazil9.1%

See Zulu audiences in other countries

More Punk audiences in United States

Frequently asked questions

How many fans does Zulu have in United States?

Zulu has an estimated audience of 675,981 people in United States, concentrated in California and Texas.

What is the gender split and age of Zulu fans?

66.0% of Zulu fans are female, 34.0% are male, with an average age of 38.1 years.

Which brands do Zulu fans like most?

Zulu fans show strongest brand affinity for Capital One (15.05×), Google Maps (13.96×), and Indeed.com (11.49×) over the country average.

Where do Zulu fans live in United States?

Zulu fans in United States are most concentrated in California (reach 69,685), Texas (reach 54,055), and Florida (reach 40,742). These three regions account for the largest share of the active audience.

What other brands do Zulu fans also like?

Beyond Zulu itself, the audience over-indexes on Google Maps (13.96×), Indeed.com (11.49×), Circle K (19.39×), and Beetlejuice (11.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.