For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMSN | 60M | 39.8% | 45.2 | 58.1% | |
| 2 | LLocal news | 57M | 35.0% | 45.4 | 53.3% | |
| 3 | YYahoo! News | 33M | 72.2% | 40.3 | 61.2% | |
| 4 | EElectronic publishing | 31M | 20.7% | 46.2 | 56.8% | |
| 5 | OOnline newspaper | 30M | 15.7% | 45.5 | 50.2% | |
| 6 | UUSA Today | 29M | 68.7% | 41.6 | 54.3% | Newspaper |
| 7 | DDaily Mail | 29M | 37.5% | 42.2 | 55.1% | Newspaper |
| 8 | GGoogle News | 27M | 34.3% | 42.1 | 52.5% | |
| 9 | JJournalist | 23M | 20.8% | 43.8 | 52.7% | |
| 10 | TThe New York Times | 23M | 72.7% | 42.4 | 57.8% | Newspaper |
| 11 | NNews magazine | 23M | 18.4% | 44.6 | 51.8% | |
| 12 | NNew York Post | 22M | 75.1% | 43.8 | 55.9% | Newspaper |
| 13 | OOpinion poll | 12M | 77.3% | 47.3 | 47.7% | |
| 14 | NNewsweek | 12M | 66.2% | 45.3 | 52.2% | |
| 15 | GGateway Pundit | 11M | 87.2% | 50.4 | 43.2% | |
| 16 | TTime (magazine) | 11M | 35.6% | 42.0 | 53.5% | |
| 17 | TThe Huffington Post | 11M | 51.9% | 38.7 | 60.6% | News |
| 18 | TThe Independent | 9.6M | 30.2% | 43.2 | 54.3% | Newspaper |
| 19 | TThe Guardian | 8.5M | 15.9% | 40.6 | 50.3% | Newspaper |
| 20 | IInvestigative journalism | 7.4M | 34.3% | 45.3 | 47.7% | |
| 21 | TThe Hill (newspaper) | 7.3M | 72.7% | 46.3 | 53.2% | |
| 22 | SSarpsborg Arbeiderblad | 7.3M | 27.7% | 43.6 | 54.4% | |
| 23 | TThe Atlantic | 6.3M | 50.2% | 46.2 | 54.2% | Newspaper |
| 24 | TThe New Yorker | 6.1M | 56.1% | 43.7 | 60.4% | |
| 25 | TThe Chive | 5.9M | 73.6% | 39.8 | 44.0% | |
| 26 | MMétro (Canadian newspaper) | 5.8M | 18.9% | 29.8 | 45.1% | |
| 27 | PPaparazzi | 5.7M | 44.1% | 43.1 | 65.4% | Video game |
| 28 | RReuters | 5.7M | 28.3% | 45.4 | 46.4% | |
| 29 | DDeadline.com | 5.5M | 54.0% | 44.6 | 52.8% | |
| 30 | DDaily News (New York) | 5.4M | 90.3% | 43.2 | 45.5% | |
| 31 | TThe Raw Story | 5.2M | 82.2% | 43.6 | 65.7% | Newspaper |
| 32 | BBoston (magazine) | 5.2M | 35.0% | 45.3 | 64.8% | |
| 33 | PPhiladelphia (magazine) | 5M | 41.8% | 45.2 | 58.6% | |
| 34 | NNewsagent's shop | 4.8M | 23.8% | 42.9 | 46.2% | |
| 35 | DDemocrat and Chronicle | 4.8M | 99.8% | 44.3 | 61.6% | Newspaper |
| 36 | OOK! | 4.8M | 21.8% | 39.9 | 76.8% | |
| 37 | TTribune | 4.7M | 54.2% | 50.0 | 54.5% | |
| 38 | TToday (Singapore newspaper) | 4.6M | 34.7% | 40.8 | 61.2% | |
| 39 | SSports journalism | 4.6M | 25.1% | 37.2 | 26.6% | |
| 40 | DDawn (newspaper) | 4.5M | 32.1% | 38.1 | 58.0% | |
| 41 | SStar (Turkish newspaper) | 4.2M | 23.9% | 35.4 | 49.7% | |
| 42 | DDernières Nouvelles d'Alsace | 4.1M | 14.2% | 44.0 | 52.9% | Newspaper |
| 43 | NNBCNews.com | 3.9M | 33.6% | 43.4 | 60.7% | |
| 44 | IInfographic | 3.7M | 22.4% | 40.6 | 34.9% | |
| 45 | NNews agency | 3.5M | 9.6% | 44.0 | 44.5% | |
| 46 | TThe Times of India | 3.5M | 15.5% | 35.8 | 48.4% | Newspaper |
| 47 | AAssociated Press | 3.5M | 55.5% | 45.3 | 49.7% | Charity |
| 48 | FFocus | 3.5M | 27.2% | — | — | Newspaper |
| 49 | TThe Source (magazine) | 3.4M | 58.0% | 31.1 | 41.6% | |
| 50 | TTallahassee Democrat | 3.3M | 100.0% | 42.1 | 57.3% | Newspaper |
| 51 | EEenadu | 3.2M | 22.6% | 37.0 | 26.3% | Newspaper |
| 52 | TThe Washington Examiner | 3.2M | 94.6% | 51.1 | 33.7% | Newspaper |
| 53 | IInteractive media | 3.1M | 23.0% | 43.1 | 54.3% | |
| 54 | AAlternative media | 3.1M | 51.3% | 44.7 | 67.2% | |
| 55 | NNational Review | 3.1M | 88.3% | 48.8 | 41.3% | |
| 56 | AAlgemeen Dagblad | 3.1M | 3.9% | 39.0 | 44.3% | Newspaper |
| 57 | DDaily Mirror | 3M | 11.0% | 40.6 | 58.2% | Newspaper |
| 58 | CChristianity Today | 2.9M | 81.4% | 43.1 | 73.0% | |
| 59 | TThe Times | 2.8M | 12.1% | 41.5 | 63.1% | Newspaper |
| 60 | SStar Tribune | 2.8M | 96.0% | 44.4 | 55.4% | Newspaper |
| 61 | FFinancial Times | 2.8M | 14.9% | 38.7 | 47.2% | Newspaper |
| 62 | DDaily Express | 2.8M | 9.1% | 48.4 | 67.4% | Newspaper |
| 63 | TThe Grio | 2.8M | 64.0% | 43.0 | 66.5% | |
| 64 | CCelebrity Gossip | 2.8M | 20.3% | 33.7 | 66.3% | |
| 65 | RReader's Digest | 2.7M | 55.6% | 48.2 | 71.3% | |
| 66 | TThe Standard (Hong Kong) | 2.7M | 51.9% | 38.3 | 100.0% | Newspaper |
| 67 | CChicago Tribune | 2.7M | 88.8% | 44.9 | 46.7% | Newspaper |
| 68 | TThe Jerusalem Post | 2.7M | 38.7% | 43.1 | 53.5% | Newspaper |
| 69 | RResumé (magazine) | 2.7M | 16.3% | 32.4 | 45.5% | Newspaper |
| 70 | YYnet | 2.6M | 7.7% | 42.8 | 46.5% | |
| 71 | AATTN: | 2.6M | 28.6% | 40.1 | 59.9% | |
| 72 | MMediaite | 2.6M | 85.3% | 52.5 | 37.0% | |
| 73 | MMilenio | 2.5M | 27.3% | 41.6 | 42.1% | |
| 74 | EEl País | 2.5M | 6.8% | 38.9 | 45.7% | Newspaper |
| 75 | CCurrent affairs (news format) | 2.5M | 16.6% | 38.2 | 43.5% | |
| 76 | TTVLine | 2.4M | 74.6% | 46.4 | 70.8% | |
| 77 | IInterview (magazine) | 2.4M | 24.9% | 44.6 | 53.3% | |
| 78 | MMother Jones (magazine) | 2.4M | 79.0% | 46.3 | 61.6% | |
| 79 | Aal.com | 2.4M | 89.4% | 43.8 | 55.4% | Newspaper |
| 80 | NNow (newspaper) | 2.4M | 15.3% | 32.1 | 36.2% | Newspaper |
| 81 | TThe Stranger (newspaper) | 2.3M | 16.3% | 38.5 | 56.4% | Newspaper |
| 82 | NNews satire | 2.3M | 38.3% | 43.0 | 48.0% | |
| 83 | DDetroit Free Press | 2.3M | 93.0% | 44.3 | 47.0% | Newspaper |
| 84 | IInfobae | 2.3M | 8.0% | 37.5 | 51.1% | |
| 85 | TThe Edge (Malaysia) | 2.2M | 40.0% | 40.1 | 53.2% | |
| 86 | RRapport (newspaper) | 2.1M | 82.8% | — | — | Newspaper |
| 87 | VVnExpress | 2.1M | 11.3% | 39.2 | 51.8% | |
| 88 | HHot Air (news site) | 2M | 70.3% | 52.1 | 42.9% | |
| 89 | CChristian Today | 1.9M | 77.0% | 46.5 | 74.5% | |
| 90 | SSan Francisco Chronicle | 1.9M | 90.8% | 44.9 | 54.7% | Newspaper |
| 91 | HHouston Chronicle | 1.9M | 96.3% | 42.3 | 49.9% | Newspaper |
| 92 | SSouth China Morning Post | 1.9M | 23.9% | 39.5 | 64.8% | Newspaper |
| 93 | DDaily News and Analysis | 1.9M | 9.7% | 40.7 | 37.9% | Newspaper |
| 94 | CCitation | 1.9M | 31.8% | 31.6 | 80.0% | |
| 95 | NNegocios Y Emprendimiento | 1.9M | 42.1% | 29.8 | 60.3% | |
| 96 | PPrimera Hora (Puerto Rico) | 1.9M | 81.6% | 36.8 | 55.3% | |
| 97 | EEditorial | 1.8M | 27.0% | 41.3 | 53.0% | |
| 98 | AAtlanta Times | 1.8M | 46.0% | 41.5 | 56.7% | Newspaper |
| 99 | BBarron's (newspaper) | 1.7M | 39.5% | 47.5 | 33.1% | |
| 100 | QQuartz (publication) | 1.7M | 42.5% | 41.9 | 48.3% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular news audiences compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each news audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest news audience in United States?
MSN currently leads with an estimated audience of 60M people in United States.