For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AAmerican Airlines | 66M | 74.9% | 44.9 | 52.4% | Airline |
| 2 | UUnited Airlines | 36M | 69.0% | 43.5 | 49.3% | Airline |
| 3 | Ssouthwest airlines | 31M | 91.7% | 44.4 | 63.8% | Airline |
| 4 | JJetBlue | 20M | 58.9% | 45.4 | 56.7% | Airline |
| 5 | AAlaska Airlines | 17M | 83.6% | 45.6 | 55.6% | Airline |
| 6 | FFrontier Airlines | 15M | 81.6% | 44.7 | 58.1% | Airline |
| 7 | SSpirit Airlines | 11M | 70.5% | 45.8 | 55.9% | Airline |
| 8 | AAllegiant Air | 7.5M | 94.1% | 44.7 | 54.6% | Airline |
| 9 | DDelta Air Lines | 5.8M | 62.8% | 45.0 | 54.5% | Airline |
| 10 | BBritish Airways | 5.5M | 13.9% | 42.7 | 50.1% | Airline |
| 11 | VVolaris | 5.1M | 38.3% | 34.5 | 48.2% | Airline |
| 12 | HHawaiian Airlines | 4.8M | 67.3% | 44.3 | 54.4% | Airline |
| 13 | AAir Canada | 4.1M | 19.6% | 46.1 | 52.8% | Airline |
| 14 | BBritish Midland International | 3.7M | 97.7% | 41.0 | 100.0% | Airline |
| 15 | AAir France | 3.6M | 9.6% | 40.0 | 47.5% | Airline |
| 16 | TTurkish Airlines | 3.6M | 10.2% | 42.2 | 41.2% | Airline |
| 17 | QQatar Airways | 3.5M | 8.6% | 42.4 | 42.1% | Airline |
| 18 | LLufthansa | 3.4M | 8.8% | 39.1 | 47.3% | Airline |
| 19 | EEmirates | 3.3M | 6.8% | 41.6 | 44.5% | Airline |
| 20 | IIberia (airline) | 3.2M | 7.0% | 41.9 | 53.6% | Airline |
| 21 | AAvianca | 2.7M | 12.3% | 41.0 | 53.1% | Airline |
| 22 | AAll Nippon Airways | 2.5M | 8.2% | 35.2 | 41.6% | Airline |
| 23 | JJapan Airlines | 2.2M | 18.3% | 42.0 | 48.1% | Airline |
| 24 | AAeroméxico | 2.1M | 17.8% | 36.9 | 46.1% | Airline |
| 25 | VVirgin Atlantic | 2.1M | 23.4% | 47.6 | 52.9% | Airline |
| 26 | SSingapore Airlines | 2M | 7.3% | 40.0 | 47.0% | Airline |
| 27 | CCathay Pacific | 1.9M | 9.5% | 35.4 | 51.4% | Airline |
| 28 | CCopa Airlines | 1.9M | 16.1% | 43.5 | 58.8% | Airline |
| 29 | AAer Lingus | 1.8M | 16.6% | 41.4 | 46.9% | Airline |
| 30 | KKLM | 1.6M | 6.8% | 38.8 | 47.6% | Airline |
| 31 | EEVA Air | 1.6M | 19.0% | 44.1 | 44.5% | Airline |
| 32 | PPhilippine Airlines | 1.4M | 8.9% | 34.8 | 63.7% | Airline |
| 33 | MMalaysia Airlines | 1.4M | 6.8% | 37.6 | 50.1% | Airline |
| 34 | RRyanair | 1.3M | 1.2% | 36.2 | 52.2% | Airline |
| 35 | VViva | 1.3M | 100.0% | 39.1 | 54.4% | Airline |
| 36 | KKorean Air | 1.3M | 16.6% | 40.6 | 47.5% | Airline |
| 37 | EEtihad Airways | 1.3M | 7.4% | 41.3 | 46.2% | Airline |
| 38 | SSun Country Airlines | 1.2M | 89.2% | 45.6 | 53.7% | Airline |
| 39 | PPeach (airline) | 1.1M | 13.2% | 38.6 | 76.6% | Airline |
| 40 | SSkyTeam | 1.1M | 29.6% | 45.0 | 50.3% | Airline |
| 41 | PPhilippines Airlines | 1.1M | 19.8% | 31.0 | 59.8% | Airline |
| 42 | AAir India | 1.1M | 7.2% | 42.9 | 47.4% | Airline |
| 43 | IIcelandair | 964k | 29.0% | 42.4 | 56.0% | Airline |
| 44 | SStar Alliance | 939k | 12.6% | 42.5 | 49.2% | Airline |
| 45 | EEasyJet | 896k | 1.4% | 36.9 | 55.4% | Airline |
| 46 | TTAP Portugal | 890k | 16.2% | 42.0 | 47.4% | Airline |
| 47 | LLAN Airlines | 867k | 3.3% | 35.9 | 55.1% | Airline |
| 48 | TTAP Air Portugal | 852k | 82.3% | 40.6 | 52.9% | Airline |
| 49 | AAsiana Airlines | 824k | 21.1% | 41.8 | 48.3% | Airline |
| 50 | OOneworld | 817k | 25.2% | 43.8 | 53.7% | Airline |
| 51 | CChina Airlines | 813k | 11.6% | 41.2 | 40.3% | Airline |
| 52 | AAirAsia | 803k | 3.2% | 34.3 | 52.8% | Airline |
| 53 | VVietnam Airlines | 798k | 6.7% | 47.1 | 44.0% | Airline |
| 54 | NNetJets | 788k | 47.4% | 46.9 | 36.7% | Airline |
| 55 | WWestJet | 736k | 7.7% | 35.7 | 48.6% | Airline |
| 56 | EEthiopian Airlines | 736k | 8.6% | 44.6 | 47.2% | Airline |
| 57 | VVueling | 701k | 3.3% | 42.1 | 57.0% | Airline |
| 58 | VVietJet Air | 673k | 9.8% | 48.1 | 43.0% | Airline |
| 59 | MMomondo | 649k | 4.1% | 40.1 | 55.6% | Airline |
| 60 | AAir New Zealand | 621k | 10.0% | 43.2 | 56.1% | Airline |
| 61 | PPorter Airlines | 614k | 11.5% | 45.1 | 53.1% | Airline |
| 62 | Qqantas airways | 595k | 17.1% | 36.4 | 46.0% | Airline |
| 63 | CCityLine | 595k | 62.2% | 38.3 | 68.7% | Airline |
| 64 | SSwissair | 588k | 23.2% | 42.4 | 26.4% | Airline |
| 65 | CCaribbean Airlines | 585k | 18.9% | 37.1 | 61.2% | Airline |
| 66 | EEl Al | 570k | 14.7% | 42.6 | 57.0% | Airline |
| 67 | AAAdvantage | 541k | 63.5% | 46.5 | 45.7% | Airline |
| 68 | CCebu Pacific | 511k | 3.7% | 32.2 | 63.8% | Airline |
| 69 | FFrench Bee | 502k | 12.2% | 39.3 | 54.5% | Airline |
| 70 | NNorse Atlantic Airways | 454k | 21.6% | 44.2 | 48.7% | Airline |
| 71 | TThai Airways | 449k | 3.8% | 38.6 | 50.2% | Airline |
| 72 | WWizz Air | 444k | 1.6% | 39.2 | 46.6% | Airline |
| 73 | FFiji Airways | 434k | 12.5% | 46.5 | 49.7% | Airline |
| 74 | BBlue Line (airline) | 422k | 56.1% | — | — | Airline |
| 75 | SSouth African Airways | 413k | 9.9% | 39.7 | 40.8% | Airline |
| 76 | VVistaJet | 396k | 28.7% | 45.3 | 36.7% | Airline |
| 77 | SScandinavian Airlines | 393k | 10.1% | 40.8 | 54.6% | Airline |
| 78 | AAustrian Airlines | 387k | 4.8% | 37.9 | 47.5% | Airline |
| 79 | SScoot | 378k | 4.0% | 42.3 | 56.6% | Airline |
| 80 | FFinnair | 357k | 4.0% | 39.3 | 51.9% | Airline |
| 81 | BBangkok Airways | 356k | 8.4% | 38.4 | 54.0% | Airline |
| 82 | GGeneral sales agent (airlines) | 329k | 42.4% | 30.0 | 62.4% | Airline |
| 83 | GGaruda Indonesia | 306k | 5.3% | 34.0 | 48.1% | Airline |
| 84 | RRoyal Jordanian | 305k | 11.1% | 33.8 | 42.1% | Airline |
| 85 | TTAM Airlines | 297k | 27.7% | 36.5 | 52.7% | Airline |
| 86 | LLOT Polish Airlines | 289k | 16.0% | 42.1 | 63.7% | Airline |
| 87 | RRoyal Air Maroc | 274k | 4.3% | 34.4 | 39.4% | Airline |
| 88 | AAir Europa | 271k | 2.4% | 39.3 | 54.5% | Airline |
| 89 | AAegean Airlines | 267k | 3.8% | 33.5 | 41.2% | Airline |
| 90 | AAir China | 261k | 3.5% | 40.3 | 48.7% | Airline |
| 91 | VVenezolana | 260k | 97.0% | — | — | Airline |
| 92 | VVirgin America | 258k | 87.9% | 42.6 | 62.2% | Airline |
| 93 | BBrussels Airlines | 255k | 4.0% | 41.1 | 48.1% | Airline |
| 94 | HHong Kong Airlines | 248k | 16.2% | 40.7 | 46.4% | Airline |
| 95 | SSkyWest Airlines | 244k | 97.4% | 41.1 | 39.6% | Airline |
| 96 | AAir Transat | 243k | 3.7% | 40.6 | 62.6% | Airline |
| 97 | CChina Southern Airlines | 228k | 2.7% | 44.7 | 53.0% | Airline |
| 98 | MMax Air | 216k | 46.1% | 29.4 | 49.4% | Airline |
| 99 | FFlydubai | 212k | 2.9% | 39.1 | 49.6% | Airline |
| 100 | EEgyptAir | 212k | 6.3% | 39.4 | 48.0% | Airline |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular airlines compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each airline by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest airline in United States?
American Airlines currently leads with an estimated audience of 66M people in United States.