For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AAmerican Airlines | 66M | 74.8% | 44.9 | 52.4% | Airline |
| 2 | UUnited Airlines | 37M | 69.1% | 43.5 | 49.3% | Airline |
| 3 | Ssouthwest airlines | 33M | 92.0% | 44.4 | 63.8% | Airline |
| 4 | JJetBlue | 20M | 58.8% | 45.4 | 56.7% | Airline |
| 5 | AAlaska Airlines | 17M | 83.8% | 45.6 | 55.6% | Airline |
| 6 | FFrontier Airlines | 15M | 81.5% | 44.7 | 58.1% | Airline |
| 7 | SSpirit Airlines | 14M | 74.7% | 45.8 | 55.9% | Airline |
| 8 | AAllegiant Air | 7.6M | 94.1% | 44.7 | 54.6% | Airline |
| 9 | DDelta Air Lines | 6.1M | 64.5% | 45.0 | 54.5% | Airline |
| 10 | HHawaiian Airlines | 5.5M | 69.9% | 44.3 | 54.4% | Airline |
| 11 | VVolaris | 5.4M | 39.3% | 34.5 | 48.2% | Airline |
| 12 | BBritish Airways | 5.3M | 13.3% | 42.7 | 50.1% | Airline |
| 13 | AAir Canada | 4.2M | 19.7% | 46.1 | 52.8% | Airline |
| 14 | BBritish Midland International | 3.7M | 97.6% | 41.0 | 100.0% | Airline |
| 15 | QQatar Airways | 3.7M | 8.8% | 42.4 | 42.1% | Airline |
| 16 | TTurkish Airlines | 3.7M | 10.3% | 42.2 | 41.2% | Airline |
| 17 | AAir France | 3.5M | 9.3% | 40.0 | 47.5% | Airline |
| 18 | EEmirates | 3.5M | 7.1% | 41.6 | 44.5% | Airline |
| 19 | LLufthansa | 3.4M | 8.9% | 39.1 | 47.3% | Airline |
| 20 | IIberia (airline) | 3.2M | 7.0% | 41.9 | 53.6% | Airline |
| 21 | AAvianca | 2.7M | 12.1% | 41.0 | 53.1% | Airline |
| 22 | AAll Nippon Airways | 2.6M | 8.5% | 35.2 | 41.6% | Airline |
| 23 | JJapan Airlines | 2.2M | 18.1% | 42.0 | 48.1% | Airline |
| 24 | AAeroméxico | 2.2M | 18.0% | 36.9 | 46.1% | Airline |
| 25 | VVirgin Atlantic | 2M | 23.3% | 47.6 | 52.9% | Airline |
| 26 | SSingapore Airlines | 2M | 7.3% | 40.0 | 47.0% | Airline |
| 27 | CCathay Pacific | 1.9M | 9.4% | 35.4 | 51.4% | Airline |
| 28 | CCopa Airlines | 1.8M | 15.8% | 43.5 | 58.8% | Airline |
| 29 | AAer Lingus | 1.8M | 16.4% | 41.4 | 46.9% | Airline |
| 30 | KKLM | 1.6M | 6.6% | 38.8 | 47.6% | Airline |
| 31 | EEVA Air | 1.5M | 18.5% | 44.1 | 44.5% | Airline |
| 32 | PPhilippine Airlines | 1.4M | 8.7% | 34.8 | 63.7% | Airline |
| 33 | MMalaysia Airlines | 1.3M | 6.5% | 37.6 | 50.1% | Airline |
| 34 | AAir India | 1.3M | 8.2% | 42.9 | 47.4% | Airline |
| 35 | RRyanair | 1.3M | 1.2% | 36.2 | 52.2% | Airline |
| 36 | KKorean Air | 1.3M | 16.7% | 40.6 | 47.5% | Airline |
| 37 | EEtihad Airways | 1.3M | 7.4% | 41.3 | 46.2% | Airline |
| 38 | SSun Country Airlines | 1.2M | 89.2% | 45.6 | 53.7% | Airline |
| 39 | PPeach (airline) | 1.2M | 13.3% | 38.6 | 76.6% | Airline |
| 40 | SSkyTeam | 1.1M | 29.5% | 45.0 | 50.3% | Airline |
| 41 | PPhilippines Airlines | 1.1M | 19.2% | 31.0 | 59.8% | Airline |
| 42 | SStar Alliance | 956k | 12.8% | 42.5 | 49.2% | Airline |
| 43 | IIcelandair | 937k | 28.4% | 42.4 | 56.0% | Airline |
| 44 | LLAN Airlines | 907k | 3.4% | 35.9 | 55.1% | Airline |
| 45 | EEasyJet | 905k | 1.4% | 36.9 | 55.4% | Airline |
| 46 | TTAP Portugal | 885k | 16.0% | 42.0 | 47.4% | Airline |
| 47 | TTAP Air Portugal | 852k | 82.6% | 40.6 | 52.9% | Airline |
| 48 | OOneworld | 829k | 25.3% | 43.8 | 53.7% | Airline |
| 49 | AAsiana Airlines | 824k | 21.1% | 41.8 | 48.3% | Airline |
| 50 | AAirAsia | 807k | 3.2% | 34.3 | 52.8% | Airline |
| 51 | NNetJets | 799k | 47.0% | 46.9 | 36.7% | Airline |
| 52 | CChina Airlines | 784k | 11.4% | 41.2 | 40.3% | Airline |
| 53 | VVietnam Airlines | 782k | 6.7% | 47.1 | 44.0% | Airline |
| 54 | WWestJet | 755k | 7.9% | 35.7 | 48.6% | Airline |
| 55 | VVueling | 736k | 3.4% | 42.1 | 57.0% | Airline |
| 56 | EEthiopian Airlines | 714k | 8.4% | 44.6 | 47.2% | Airline |
| 57 | VVietJet Air | 673k | 9.8% | 48.1 | 43.0% | Airline |
| 58 | MMomondo | 667k | 4.2% | 40.1 | 55.6% | Airline |
| 59 | AAir New Zealand | 627k | 10.1% | 43.2 | 56.1% | Airline |
| 60 | PPorter Airlines | 603k | 11.5% | 45.1 | 53.1% | Airline |
| 61 | CCityLine | 603k | 61.1% | 38.3 | 68.7% | Airline |
| 62 | NNorse Atlantic Airways | 598k | 25.6% | 44.2 | 48.7% | Airline |
| 63 | Qqantas airways | 596k | 17.1% | 36.4 | 46.0% | Airline |
| 64 | SSwissair | 588k | 23.1% | 42.4 | 26.4% | Airline |
| 65 | CCaribbean Airlines | 585k | 18.8% | 37.1 | 61.2% | Airline |
| 66 | EEl Al | 578k | 14.7% | 42.6 | 57.0% | Airline |
| 67 | AAAdvantage | 535k | 63.2% | 46.5 | 45.7% | Airline |
| 68 | FFrench Bee | 511k | 12.2% | 39.3 | 54.5% | Airline |
| 69 | CCebu Pacific | 511k | 3.7% | 32.2 | 63.8% | Airline |
| 70 | TThai Airways | 451k | 3.8% | 38.6 | 50.2% | Airline |
| 71 | WWizz Air | 444k | 1.6% | 39.2 | 46.6% | Airline |
| 72 | FFiji Airways | 439k | 12.8% | 46.5 | 49.7% | Airline |
| 73 | SSouth African Airways | 432k | 10.3% | 39.7 | 40.8% | Airline |
| 74 | BBlue Line (airline) | 422k | 56.0% | — | — | Airline |
| 75 | VVistaJet | 398k | 28.0% | 45.3 | 36.7% | Airline |
| 76 | SScandinavian Airlines | 387k | 10.0% | 40.8 | 54.6% | Airline |
| 77 | SScoot | 384k | 4.0% | 42.3 | 56.6% | Airline |
| 78 | AAustrian Airlines | 363k | 4.6% | 37.9 | 47.5% | Airline |
| 79 | BBangkok Airways | 355k | 8.4% | 38.4 | 54.0% | Airline |
| 80 | GGeneral sales agent (airlines) | 353k | 44.1% | 30.0 | 62.4% | Airline |
| 81 | FFinnair | 352k | 3.9% | 39.3 | 51.9% | Airline |
| 82 | TTAM Airlines | 297k | 26.3% | 36.5 | 52.7% | Airline |
| 83 | GGaruda Indonesia | 292k | 5.2% | 34.0 | 48.1% | Airline |
| 84 | LLOT Polish Airlines | 274k | 15.4% | 42.1 | 63.7% | Airline |
| 85 | AAir Europa | 267k | 2.3% | 39.3 | 54.5% | Airline |
| 86 | AAegean Airlines | 264k | 3.7% | 33.5 | 41.2% | Airline |
| 87 | RRoyal Air Maroc | 262k | 4.1% | 34.4 | 39.4% | Airline |
| 88 | RRoyal Jordanian | 261k | 10.1% | 33.8 | 42.1% | Airline |
| 89 | VVirgin America | 260k | 88.0% | 42.6 | 62.2% | Airline |
| 90 | VVenezolana | 260k | 97.0% | — | — | Airline |
| 91 | BBrussels Airlines | 255k | 4.0% | 41.1 | 48.1% | Airline |
| 92 | AAir China | 254k | 3.5% | 40.3 | 48.7% | Airline |
| 93 | SSkyWest Airlines | 250k | 97.5% | 41.1 | 39.6% | Airline |
| 94 | HHong Kong Airlines | 250k | 16.2% | 40.7 | 46.4% | Airline |
| 95 | AAir Transat | 245k | 3.6% | 40.6 | 62.6% | Airline |
| 96 | CChina Southern Airlines | 228k | 2.8% | 44.7 | 53.0% | Airline |
| 97 | MMax Air | 216k | 45.9% | 29.4 | 49.4% | Airline |
| 98 | EEgyptAir | 206k | 6.1% | 39.4 | 48.0% | Airline |
| 99 | MMileagePlus | 206k | 64.2% | 41.3 | 46.9% | Airline |
| 100 | CContinental Airlines | 195k | 75.0% | 45.1 | 43.6% | Airline |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular airlines compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each airline by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest airline in United States?
American Airlines currently leads with an estimated audience of 66M people in United States.