A data profile of the people who buy, follow and care about Ceramic in Australia — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 2,399,403 people in Australia.
Ceramic has an estimated audience of 2,399,403 people in Australia. 66.9% are female, 33.1% are male, average age 43.4. Top brand affinities: Blanket, Origami, Real property, Innovation, Cabinetry.
Top brand affinities include Blanket, Origami, Real property, with strongest over-indexing on Blanket (2.37× the country average).
Demographically, the Ceramic audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Ceramic fan in Australia is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Blanket.
The key figures that characterise the Ceramic profile in Australia.
66.9% are female, 33.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.4 |
| Estimated audience size | 2,399,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Ceramic audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origami | Kids & Family | 4.31× | ||
| 02 | Blanket | Home & Garden | 2.37× | ||
| 03 | Flea market | Home & Garden | 2.11× | ||
| 04 | TK Maxx | Shopping | 1.88× | ||
| 05 | Window blind | Home & Garden | 1.77× | ||
| 06 | Microwave oven | Home & Garden | 1.70× | ||
| 07 | Toilet | Home & Garden | 1.69× | ||
| 08 | Innovation | Business & Career | 1.66× | ||
| 09 | Shower | Beauty & Wellness | 1.66× | ||
| 10 | Real property | Home & Garden | 1.65× | ||
| 11 | Weaving | Fashion & Accessoires | 1.65× | ||
| 12 | Kitchenware | Home & Garden | 1.63× | ||
| 13 | Watercolor painting | Arts & Culture | 1.61× | ||
| 14 | Cabinetry | Home & Garden | 1.57× | ||
| 15 | Sewing | Home & Garden | 1.55× | ||
| 16 | Cappuccino | Food & Beverages | 1.55× | ||
| 17 | Bedroom furniture | Home & Garden | 1.53× | ||
| 18 | Embroidery | Home & Garden | 1.53× | ||
| 19 | Etsy | Fashion & Accessoires | 1.51× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.42× | |
| Sustainability | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Pet Ownership | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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