A data profile of the people who buy, follow and care about Hacienda in Brazil — modelled from more than twelve digital signal sources. Hacienda has an estimated audience of 3,578,042 people in Brazil.
Hacienda has an estimated audience of 3,578,042 people in Brazil. 61.2% are female, 38.8% are male, average age 39.9. Top brand affinities: Google Maps, Instagram, Country music, Rock music, Shopping malls.
Top brand affinities include Google Maps, Instagram, Country music, with strongest over-indexing on Google Maps (3.31× the country average).
Demographically, the Hacienda audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Hacienda fan in Brazil is more female, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Hacienda profile in Brazil.
61.2% are female, 38.8% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 39.9 |
| Estimated audience size | 3,578,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Hacienda audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 28.5% |
| United States | 16.0% |
| Mexico | 15.9% |
The strongest cross-interests of the Hacienda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarlett Johansson | Movies & TV | 3.53× | ||
| 02 | Emma Stone | Movies & TV | 3.53× | ||
| 03 | Google Maps | Internet & Social Media | 3.31× | ||
| 04 | Rick and Morty | Movies & TV | 2.45× | ||
| 05 | Fertilizer | Home & Garden | 2.42× | ||
| 06 | Spanish language | Politics & Society | 2.38× | ||
| 07 | Paris | Travel & Leisure | 2.37× | ||
| 08 | Bossa nova | Music & Radio | 1.81× | ||
| 09 | Real property | Home & Garden | 1.80× | ||
| 10 | Country music | Music & Radio | 1.78× | ||
| 11 | Rock music | Music & Radio | 1.71× | ||
| 12 | Pop music | Music & Radio | 1.65× | ||
| 13 | Public transport | Cars & Mobility | 1.65× | ||
| 14 | Internet & Social Media | 1.62× | |||
| 15 | Localiza | Cars & Mobility | 1.59× | ||
| 16 | Hip hop music | Music & Radio | 1.56× | ||
| 17 | Forró | Music & Radio | 1.54× | ||
| 18 | Shopping malls | Shopping | 1.52× | ||
| 19 | Medicine | Business & Career | 1.52× | ||
| 20 | MSN | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hacienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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