Rascasse Audience Intelligence

Hacienda Audience in United States

A data profile of the people who buy, follow and care about Hacienda in United States — modelled from more than twelve digital signal sources. Hacienda has an estimated audience of 2,002,315 people in United States.

#6320among Topic in United States#1110in Travel & Leisure

The average Hacienda fan in United States is 37.5 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Liga MX, Web server, The UPS Store, with strongest over-indexing on Liga MX (7.19× the country average).

Demographically, the Hacienda audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hacienda fan in United States is balanced, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Liga MX.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hacienda profile in United States.

Audience size
2M
in United States
Gender
48.7%♀
51.3% male
Age
37.5
average years
Country rank
#14225
Topic in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hacienda fans

48.7% are female, 51.3% are male, average age 37.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Hacienda audience in United States
MetricValue
Female48.7%
Male51.3%
Average age37.5
Estimated audience size2,002,315
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Hacienda audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Hacienda audience comes from United States.

Worldwide audience distribution share by country for Hacienda
CountryShare
Brazil28.5%
United States16.0%
Mexico15.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hacienda audience in United States is strongest.

Fig. 05

Top regions by affinity

Hacienda fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K8.86×
02Alaska~10K2.40×
03New Mexico~20K1.95×
04Georgia~100K1.68×
05North Dakota~6K1.51×
06Kentucky~30K1.35×
07California~300K1.33×
08Texas~200K1.32×
09Illinois~90K1.30×
10Colorado~40K1.27×
11New York~100K1.21×
12Missouri~40K1.11×
13West Virginia~10K1.09×
14Arizona~40K1.00×
15Nebraska~10K1.00×
16Wisconsin~30K0.99×
17Louisiana~20K0.92×
18Nevada~20K0.92×
19Iowa~20K0.92×
20Michigan~40K0.84×
21Connecticut~20K0.82×
22Alabama~20K0.79×
23Oregon~20K0.78×
24Mississippi~10K0.77×
25Utah~10K0.75×
26New Jersey~40K0.73×
27Vermont~3K0.73×
28Washington~30K0.72×
29South Dakota~3K0.72×
30Kansas~10K0.71×
31Florida~90K0.70×
32Oklahoma~20K0.70×
33Washington, District of Columbia~4K0.70×
34Delaware~4K0.70×
35Arkansas~10K0.69×
36Montana~4K0.67×
37Idaho~7K0.66×
38Rhode Island~4K0.66×
39Virginia~30K0.64×
40Hawaii~5K0.62×
41Maine~4K0.61×
42New Hampshire~5K0.60×
43Massachusetts~20K0.58×
44Minnesota~20K0.58×
45North Carolina~30K0.57×
46Maryland~20K0.54×
47South Carolina~20K0.54×
48Tennessee~20K0.50×
49Pennsylvania~30K0.47×
50Ohio~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Hacienda, United States
0.40×1.00×8.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hacienda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hacienda audience
#·InterestCategoryAffinity×
01UNESCOPolitics & Society9.58×
02Atlético MadridSports8.23×
03Liga MXSports7.19×
04Colorado RockiesSports5.68×
05Web serverTechnology & Electronics4.82×
06San Diego PadresSports4.57×
07La LigaSports3.95×
08Mineral waterFood & Beverages3.21×
09Milwaukee BrewersSports3.05×
10Spanish languagePolitics & Society2.83×
11WhataburgerFood & Beverages2.46×
12The UPS StoreShopping2.42×
13TicketmasterTravel & Leisure2.41×
14Las VegasTravel & Leisure2.20×
15Ace HardwareHome & Garden2.01×
16AutoZoneCars & Mobility1.93×
17RadioTechnology & Electronics1.81×
18Pizza HutFood & Beverages1.64×
19T-MobileTechnology & Electronics1.62×
20Classical musicMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hacienda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hacienda audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
PatriotismCONSERVATISM1.58×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hacienda audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
Pet OwnershipJOY0.65×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hacienda have in United States?

Hacienda has an estimated audience of 2,002,315 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Hacienda fans?

48.7% of Hacienda fans are female, 51.3% are male, with an average age of 37.5 years.

03

Which brands do Hacienda fans like most?

Hacienda fans show strongest brand affinity for Liga MX (7.19×), Web server (4.82×), and The UPS Store (2.42×) over the country average.

04

Where do Hacienda fans live in United States?

Hacienda fans in United States are most concentrated in Indiana (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hacienda fans also like?

Beyond Hacienda itself, the audience over-indexes on Web server (4.82×), The UPS Store (2.42×), Atlético Madrid (8.23×), and Spanish language (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hacienda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hacienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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